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The Bud Light controversy – you know the one – may have been a blessing in disguise. No, not because America needed to see any more of Dylan Mulvaney, the confused young man in lipstick and pearls. Nobody needs to see that. But because the controversy exposed a growing problem in the American business world, a problem that had largely gone unnoticed until now. First, the background. A few months ago, Bud Light was just another unremarkable inexpensive cross between beer and water, suffering from the general doldrums of the beer industry as other beverages such as hard lemonade, hard...

A group of Chicago gay bars will no longer sell Bud Light after Anheuser-Busch distanced itself from Dylan Mulvaney. Bud Light and AB have faced incredible scrutiny and outrage after the beer brand teamed up with the transgender activist, whose entire brand seems to be mocking women, for a March Madness promo. The backlash was swift and unrelenting. As a result, Anheuser-Busch InBev CEO Michael Doukeris attempted to distance the brand from Mulvaney this week. NEW YORK, NEW YORK – MAY 04: A view of rainbow bottles of Bud Light during the 30th Annual GLAAD Media Awards New York at...

One of the iron rules of wokeism that corporations and CEOs have absorbed is this: You never turn your back on the LGBTQ. No matter the backlash, no matter the criticism, if you embrace a transgender influencer or gay advocate or someone similar, you have to stick with them no matter what they throw at you. It's just part of the game now. So this is really quite incredible, and underscores the success of the Bud Light boycott: Anheuser-Busch CEO Michel Doukeris addressed the Bud Light controversy on an earnings call with investors Thursday, downplaying the brand's partnership with transgender...

Model Bri Teresi, who went viral after shooting cans of Bud Light, tampons and lingerie in a video, said the beer company is trying to target children through its promotional partnership with Dylan Mulvaney, a transgender influencer and activist. Appearing on the Factz podcast this week, Teresi spoke about the ongoing controversy surrounding Bud Light and its parent company, Anheuser-Busch. "So with the Dylan Mulvaney thing, with him being put on a Bud Light can or whatever, that was literally because his target audience is children," she said. "So they're trying to get that next generation of beer drinkers...

As outrage from some conservatives blew up over Bud Light's sponsorship deal with trans influencer Dylan Mulvaney, former President Donald Trump was notably silent as calls for a boycott of the company grew. According to The Independent, Trump's silence on the matter was possibly due to the fact that he holds a significant financial interest in Anheuser-Busch InBev, the company that produces Bud Light. In his most recent financial disclosure, Trump is shown to own between $1 million and $5 million in Anheuser-Busch InBev stock under an account listed as “DJT Trust — Investment Account #2."

Most beer drinkers support brands working with transgender spokespeople, according to a new poll taken amid conservative criticism over a partnership between Bud Light and transgender influencer Dylan Mulvaney. A Morning Consult poll released Thursday found that 53 percent of monthly beer drinkers said they would feel favorable toward a brand working with a transgender spokesperson, while only 28 percent said they would feel unfavorable toward the brand. About 20 percent said they do not know or have no opinion. Flourish logoA Flourish chart Those who drink beer at least once a month leaned more Democratic and younger than those...

An Indiana bar is begging customers to come back after telling them they weren't welcome for speaking out against Dylan Mulvaney's Bud Light partnership. The Fairfax Bar & Grill in Bloomington issued three statements to their patrons since weighing in on the controversial partnership that launched April 1. Initially, the bar backed the partnership and claimed on April 11 that, 'any patrons wanting to voice their concerns about the issue will be immediately asked to pay their bill in leave.' The bar's April 11 post in length read: 'We are tired of all of the hate. 'We are very open...

Transvestite Dylan Mulvaney believes it should be illegal to misgender him. Although Mulvaney is a guy, in an October 2022 TikTok video just surfacing now, he says that it should be “illegal” for journalists to call him a guy. “The articles written about me, using ‘he’ pronouns and calling me a ‘man’ over and over again, I feel like that should be illegal,” he argues, adding, “I don’t know; that’s just bad journalism”: The truth is this… Dylan Mulvaney puts on his woman-minstrel face and prances around like an astonished reindeer, but beneath that exterior beats the heart of a...

Mulvaney has much less to say when questioned about the rapes of female inmates at the hands of transgenders... Dylan Mulvaney Calls for Reporters to be Thrown in Jail for Calling him a Man Dylan Mulvaney, the man who claims to be a woman and has partnered with several women’s brands as an online marketer, is calling for reporters who refer to him in “he pronouns” to be thrown in jail for running afoul of transgender ideology. Mulvaney made his call to imprison journalists in a video, bemoaning reporters’ usage of “he pronouns” when referring to Mulvaney, a man who...

Maybe he’s born with it, maybe it’s Maybelline 💄 Dylan Mulvaney! The new face of Maybelline, ladies! VIDEO AT LINK!.......................

Bud Light has suffered a “staggering” sales hit following the beer brand’s controversial marketing tie-up with transgender influencer Dylan Mulvaney — with the latest data showing an alarming 17% drop, according to an industry research firm. The latest sales data from NielsenIQ and Bump Williams Consulting shows that Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15. That’s sharply ahead of the 6% drop in sales dollars and 11% drop in volume that Bud Light had suffered during the week ended April 8 — the seven days that immediately followed...

Bud Light has been hit by a huge 17 percent fall in sales in the three weeks since disastrous paid partnership with Dylan Mulvaney paralyzed the brand. According to an industry research firm, volume also dropped a huge 21 percent in the week ended April 15. The latest sales data from NielsenIQ and Bump Williams Consulting shows a sharp fall from the week before, where sales plunged 6 percent, the New York Post reported. It comes as another senior executive at Anheuser-Busch has been placed on leave in the wake of the anger over the controversial partnership. Daniel Blake, who...

A senior executive at Anheuser-Busch has been placed on leave in the wake of the anger over Bud Light's partnership with Dylan Mulvaney. Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence. Blake is Heinerscheid's boss and the move highlights the turmoil at the multinational business, which is valued at more than $100 billion, over Bud Light's deal with Mulvaney. The company said the bosses 'decided' to temporarily step down, but their decisions were reportedly not voluntary....

In its first real move to try to crawl out of the crater Bud Light created by self-nuking with the Dylan Mulvaney disaster, the beer company has announced a leave of absence by its VP of marketing, Alissa Heinerscheid. In other words, they canned her … at least we think so. Our assumption: Being fired is just choosing to identify as a leave of absence at the moment. Breaking: Bud Light's marketing VP Alissa Heinerscheid is taking a leave of absence https://t.co/p4Jw8kPpJw — Ad Age (@adage) April 22, 2023 She managed to tank the brand in less than a year...

The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney has taken a leave of absence, according to a report on Friday. Alissa Heinerscheid was hired to overhaul Bud Light's marketing in June 2022 with the vision of freshening up its image. But that took a disastrous turn on April 1 when the partnership with Mulvaney was announced, sparking a boycott and knocking $6 billion from the company's value. Heinerscheid is being replaced by the vice president of global marketing for Budweiser, Todd Allen, according to Ad Age. DailyMail.com has approached Bud Light for...

Bud Light Vice President of marketing Alissa Heinerscheid has taken a leave of absence amid the company’s transgender controversy after it used Dylan Mulvaney, a biological male who claims to be a transgendered woman, to promote its products.Anheuser-Busch has shared a statement with Beer Business Daily, informing the publication that Bud Light marketing VP Alissa Heinerscheid is off the brand in the wake of the Mulvaney Bud Light can controversy.

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Seeing this screenshot of an old, now-deleted TikTok video of Dylan Mulvaney from 2021 where he was very upset about not being able to find work UNTIL his friend wrote him a femme character is pretty damn eye-opening. Guess we understand why it’s deleted. Ahem. Gosh, Dylan really may not just feel like a girl. Whoda thunk?! It’s not that he was born in the wrong body, it’s that as a man he couldn’t get any work. So he’s taking acting gigs from real women. Because of course, he is.

“The View” co-host Whoopi Goldberg blasted Anheuser-Busch over its patriotic-themed commercial featuring Clydesdale horses, saying that Bud Light’s parent company needed to “get the horses out” following backlash over its decision to partner with transgender social media influencer Dylan Mulvaney. “Don’t let them scare you. Lets us scare you,” Goldberg said at the end of the segment. Goldberg took umbrage over the ad because it suggested that “horses are so much more American than trans people.” SNIP Co-host Alyssa Farah Griffin praised Bud Light for making a “smart move” in partnering with Mulvaney since it was a way to make...

Bud Light has consistently been in the news recently for all the wrong reasons. Roger Goodell's NFL has -- true to form -- joined it there. Despite the Bud Light's inexplicable choice to partner with transgender activist Dylan Mulvaney, the NFL has made the beer company the official sponsor of the NFL Draft. That’s right, on a weekend when the best college football stars will be transitioning to the next phase of their careers, the NFL will be advertising for a company that supports transitioning of the worst kind. It's a match made in progressive heaven! The NFL Draft will...