Rush Limbaugh sounds off on controversy as many urge boycotts, firing of president An apology by PepsiCo's president who likened the United States to a middle finger is apparently doing little to calm outrage caused by her remarks. In the wake of WorldNetDaily's coverage of Indra Nooyi's commencement speech to graduates at Columbia Business School in which she compared the U.S. to the middle finger with both positive and negative connotations, consumers are vowing to boycott the company, and the topic is being widely discussed on talk radio.