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  • Nuance launches mobile voice ads: Annoyance or gold mine?

    04/01/2013 10:13:59 AM PDT · by Loud Mime · 3 replies
    ZD Net ^ | 4/1/2013 | Larry Dignan
    First, if you follow the link, you'll find that this does not appear to be an April Fools prank. Nuance on Monday launched Voice Ads, a voice enabled ad platform that allows a consumer to talk to brands. Companies get a new monetization vehicle and consumers presumably will get a say in brand advertising delivery. snip"Nuance, which is using its voice technology in mobile, health and auto applications, is obviously hoping to get on the ad gravy train. Voice Ads promise to give marketers an avenue "to deepen the relationship with their consumers." The theory is that you'll chat with...