Let’s face it: Water is boring. Sure, it’s essential to your health and few beverages can be more crisp or refreshing, but most bottled water brands are fairly bland and uninspiring — featuring the same interchangeable references to mountains, springs or both. Over a decade ago, Mike Cessario started wondering if he could change that. What if he could actually make water cool? That’s the relatively simple origin story behind Liquid Death, the ironically named canned water brand that Cessario trademarked in 2017 and officially launched two years later. It might sound like a joke at first — and it...