The billboards, meant to publicize that the brand was being sold in a bottle, feature a leaning Tecate beer bottle with the tag line "Finally, A Cold Latina." Critics said the ad propagates negative stereotypes of Hispanic women as being loose or overly sexual. Last week, the 20-member Congressional Hispanic Caucus sent a letter to Norwalk, Conn.-based Labatt USA, asking the distributor to pull the ads. And several people turned out at a rally in Los Angeles to protest the campaign. In a statement released Monday, Labatt USA officials said they decided to "retire" the billboards by the end of...
