COLD LATINA BEER ads to be pulled

Yahoo news

[mandingo republican]

The billboards, meant to publicize that the brand was being sold in a bottle, feature a leaning Tecate beer bottle with the tag line "Finally, A Cold Latina."

Critics said the ad propagates negative stereotypes of Hispanic women as being loose or overly sexual.

Last week, the 20-member Congressional Hispanic Caucus sent a letter to Norwalk, Conn.-based Labatt USA, asking the distributor to pull the ads. And several people turned out at a rally in Los Angeles to protest the campaign.

In a statement released Monday, Labatt USA officials said they decided to "retire" the billboards by the end of the month, which the company said coincided with the original schedule for ending the ad's rotation. Recently, the company pulled the ads in Albuquerque, N.M., after a youth group there complained.

"This billboard was created to be tongue-in-cheek and humorous, for a mature adult audience," Victor Melendez, Labatt's director of marketing, said in a statement. "We intended no disrespect in any way, and in fact, we heard from many Tecate drinkers who told us the ad is clever and funny."

State Rep. Lucille Roybal-Allard, who was behind the letter to Labatt USA, hailed the company's decision to end the campaign.

"I hope the company learns from this experience and does a better job in the future of self-regulation to prevent consumers from viewing such offensive material," she said in a statement.

[Lunatic Fringe]

We intended no disrespect in any way

Then why pull the ad you spaghetti-spined twerp?

[johnfrink]

"We intended no disrespect in any way, and in fact, we heard from many Tecate drinkers who told us the ad is clever and funny."

Based on the Tecate drinkers I know, I'm not so sure this is something to brag about.

[2banana]

In Philly, I see on a daily basis a billboard with the following:

Two white guys. One is a fat geek and one is wearing a viking helmet.

The caption says: These two guys vote, do you? Make sure you register to vote.

I always wonder as I drive by, what would be the outrage if either/both were a minority or a female.

[muawiyah]

So, what kind of stereotype is it when you think "hot" and "cold" are always sexual in nature when it comes to feminine gender?

The complainants are certainly a strange crew.

[Bella_Bru]

I drive by that Tecate ad everyday.

I assumed it was a joke on the stereotype that all Latinas are hot babes.

Tecate is a pretty nasty beer anyway, unless you load it with lime.

[mandingo republican]

www.characterminis.com/purple.html

[Sergio]

State Rep. Lucille Roybal-Allard just proves the point. Hot does not just relate to sexuality, it also refers to temperament and joy for life. Apparently she got all hot under the collar about the add, so in her case, the stereotype is true. However, she demonstrates no joy for life, so it may be a wash.

Hey! They're your cold Latina.

IMO the people complaining about the adds may be ticked at not being able to live up to the stereotype.

Best Regards

Sergio

[muawiyah]

State Rep. Lucille Roybal-Allard is a "blue nose" in anybody's book.

[sheik yerbouty]

Que m*rda! Tecate is a MEXICAN beer company! The whole thing sounds like a JJ style shakedown.

[sheik yerbouty]

Que m*rda! Tecate is a MEXICAN beer company! The whole thing sounds like a JJ style shakedown.

[Ursus arctos horribilis]

So. how about, "At last, A Hot Latina "?

[Ursus arctos horribilis]

OR maybe, "Souse of de border Latina."

[Sir_Humphrey]

Ciminy. If you MUST drink a Mexican beer make it a Dos Equis or Negro Modella. Both are quality brews. The rest of the stuff borders on un-drinkable.

[1Old Pro]

I assumed it was a joke on the stereotype that all Latinas are hot babes.

Exactly, it was meant as a complement and they STILL get upset.

[evets]

[TexasRepublic]

I'll take a cold Dos Equis and a hot Latina, please.

[Camachee]

does a better job in the future of self-regulation to prevent consumers from viewing such offensive material

Meanwhile, CBS airs another crop of Iraqi prisoner pictures....

[danneskjold]

[Bella_Bru]

Total BS. Some people need less time on their hands.