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Keyword: athleteendorsements

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  • New Endorsements for College Athletes Resurface an Old Concern: Sex Sells

    11/08/2022 2:41:20 AM PST · by C19fan · 27 replies
    NY Times ^ | November 8, 2022 | Kurt Streeter
    She was an all-American in her freshman year and made the Southeastern Conference’s honor roll as a sophomore majoring in interdisciplinary studies. Ahead of the start of her junior season, Dunne is also at the leading edge of a movement shaking the old foundations of college sports: a female student athlete raking in cash thanks to the passage in 2021 of new rules allowing college athletes to sign name, image and likeness, or N.I.L., deals.