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I took an advertising course in college. The prof gave us an assignment to make a radio or tv commercial on any product we chose. He was an old school guy, who told us that the rules of advertising hadn't really changed since the Clark Gable movie, The Hucksters, came out especially when it comes to "funny" ads. He said funny ads don't work. People may laugh at the commercial, but they won't be persuaded to buy the product by comedy. And his next thought stuck with me. People may remember the humor, but they won't remember the product that...

In today’s marketing environment, a great amount of time and money has been spent researching how companies can better reach their targeted consumers. Products and services are tailored to specific consumer groups to increase sales and grow businesses. As a result, businesses far and wide save money in the long run and better serve those who need them the most. In the business world, these advances are viewed as a victory for all involved. But as has been the case with many recent advances, those on the left – always in search of a quarrel – have found a way...

From social media platforms to email providers, tons of places on the web want to scoop up your private data. Don’t forget about online stores and personal services, either. Your details are major commodities to most businesses on the web - and most have little regard for your privacy. Advertisers and marketers don't know who you are. But your behavior is tracked and assigned a unique identifier, called a Mobile Advertising ID (MAID). This tiny snippet of information contains where you live, what you shop for or what you recently searched online. Until recently, there had been very little that...

I am not sure who told Chevrolet that what we really needed this Christmas was to ugly cry over an ad they produced for the holidays, but whoever it was needs to go sit in the corner and think about what they’ve done. You may have seen the shortened version of this ad, titled “Holiday Ride,” on TV. But you don’t get the full emotional impact without seeing the extended four-minute version, which is a tear-jerker and hit me harder than listening to my child ask me why Mufasa wasn’t waking up.

BREAKING: Video showing shooting between Fatah and Hezbollah thugs at funeral in Lebanon The Lebanese channel al-Nasra reports eight wounded as a result of gunfire between Hamas and Fatah members during the funeral of Hamas member Hamza Shahin in the al-Burj a-Shamali refugee camp in Lebanon. At the same time, this video of the shooting was published in Palestinian media. Get FREE News from Israel and the Middle East without MSM bias - NEWSRAEL in your App Store!

Researchers from Catholic University of Portugal, Boston College, Korea University, University of Texas at San Antonio, and Rice University published a new paper in the Journal of Marketing that identifies customers’ political ideology as an important driver of their satisfaction. The study, forthcoming in the Journal of Marketing, is titled “How Political Identity Shapes Customer Satisfaction” . . Customer satisfaction is of utmost importance to firms. It drives customer word-of-mouth, loyalty, and sales, which is why many firms spend millions or even billions of dollars innovating the customer experience. This new research identifies customers’ political ideology as an important driver...

In his latest must-see video, commentator Paul Joseph Watson deconstructs and eviscerates, as only he can, the blatant social justice messaging being propagated through today's TV advertising. (Video at link)

Two white male creative directors at a top London advertising agency have won a sex discrimination claim after a female director vowed to “obliterate” its Mad Men reputation of being full of straight, white men. Chas Bayfield and Dave Jenner, both in their 50s and renowned creative directors at the J Walter Thompson (JWT) agency, were among five men axed from the agency, which is part of WPP, because bosses “urgently” wanted to address its poor gender pay gap, a tribunal court ruled. The men were dismissed in November 2018, shortly after the firm revealed a median gender pay gap...

Glock’s Slimlines offer shooters a thinner pistol frame, ideal for shooters with smaller hands or for situations when concealment is a must. This is achieved by using a thinner, 10-round standard magazine. Although a 10-round magazine certainly offers a lower capacity than some of Glock’s standard pistol sizes, it is nearly unparalleled for a subcompact pistol size. It is worth mentioning too that the 43X is chambered in 9x19mm. Although this is by no means the most powerful handgun cartridge on the market, combined with the 43X’s 10-round magazine capacity, it’s not a bad choice at all.

Hornady's low drag, expanding bullet 'delivers accuracy both at the bench and in the hunting fields.'The rain had just subsided, though the streams were too swollen to cross. In spite of the fact that temperatures had risen significantly – the previous morning was in the low single digits – the runoff created a natural barrier between us and the mule deer buck we had just glassed on the hillside at over 1,000 yards. So, with Plan A foiled, we regrouped and planted the seeds of what would become Plan B: glass the innumerable coulees, gullies and canyons in a frantic...

Japanese model Kiko seen in the discontinued ad campaign for Valentino’s Japan spring/summer 2021 collection. Photo: Weibo Photos for Valentino showing Japanese model Koki walking in high heels on a traditional obi kimono belt, and wearing shoes inside, have whipped up a storm of social media criticism amid accusations the luxury Italian fashion house was “trampling on” Japanese culture. The images, part of a promotional shoot for the Milan-headquartered company’s Japan spring/summer 2021 collection ‘Valentino Collezione Milano for Women’, show Koki sitting on an obi , which is traditionally made of the same material as a kimono and worn as...

Milana Vayntrub — who stars in a long-running AT&T campaign— responded to another round of online sexual harassment following recent ads that air during the NCAA Tournament. The 34-year-old actress, who plays AT&T saleswoman "Lily Adams" in the media company's advertisements and who has acted in television shows like This Is Us and Days of Our Lives, tweeted on March 20: "Been getting a lot of 'Why are they placing her body like that in those ads?' Well, I direct the ads. I place myself like that. And it’s because of the thousands of unwelcome comments I receive about my...

A top Taiwanese official issued a plea today for people to stop changing their name to “salmon” after dozens made the unusual move to take advantage of a restaurant promotion. In a phenomenon that has been dubbed “Salmon Chaos” by local media, around 150 mostly young people flocked to government offices in recent days to officially register a change in their name. SNIP Under the two day promotion which ended today, any customer whose ID card contained “Gui Yu” – the Chinese characters for salmon – would be entitled to an all-you-can-eat sushi meal along with five friends. Taiwan allows...

Three stories about apolitical businesses and charities, like the many others before them, portend a scary future for using social media platforms to market one's cause or business.Three stories about apolitical businesses and charities, like the many others before them, portend a scary future for using social media platforms to market one's cause or business. The second story is even worse. It involves an incredible charity called the Emerald Coast Children’s Advocacy Center (ECCAC), whose mission is to provide support for children who have been sexually or physically abused, neglected, or assaulted. What was ECCAC’S social media crime?Facebook categorizes ECCAC...

I read that Alphabet(Google) gets about 52% of Internet advertising revenue and Facebook about 28%. Such percentages, if so, are bad news to newspapers and other publishers. What I propose is that newspapers and other publishers build the ability to bypass the Internet giants and keep almost all the ad revenue that their hard work makes possible. This means directly gathering information on what their readers wish to buy. In return for a reader occasionally telling their newspaper what ads they would most like to see, the reader would be able to get to read articles, perhaps say five articles...

A coalition of three conservative groups launched a multimillion dollar ad campaign to expose to America why President Joe Biden’s inaugural call for “unity” was a leftist joke. The Judicial Crisis Network (JCN), Heritage Action for America and Americans for Public Trust released three ads revealing Biden’s gaslighting on “unity.” That theoretical call was undercut by the extreme liberal agenda of his policy and personnel choices. Politico reported that one of the ads highlight “the role ‘dark money’ played in electing Biden as well as shaping his Cabinet and policies.” The liberal outlet described the campaign as “biting.”

A SWAT Officer puts Vortex's 1×8 Low Variable Power Optic through its Paces at Two-Day Carbine Class. Holographic optics have come a long way in a very short time. They went mainstream in the late 1990s, and by the early 2000s were extremely popular with the military, law enforcement and civilian shooters. In the beginning there were a few major brands: Aimpoint, EO Tech, Trijicon. But the Global War on Terrorism turned holographic optics from “nice to have” into “must have,” as American troops were routinely outshooting their opponents armed primarily with iron sight weapons. In the field of magnified...

In a generally weak year for Super Bowl commercials, Jeep’s stood out for being particularly obnoxious and tone-deaf. Called “The Middle,” left-wing political activist and world-famous singer Bruce Springsteen narrated and starred in the ad about how the country has been divided, but now it has a bright future as the “ReUnited States of America.” While advertisements that appeal to virtues in order to increase sales and profits can work — see Toyota’s beautiful ad about the joy in adopting a child with special needs — this one fell flat and faced mockery and opposition from many viewers. Here are...

Most Super Bowl commercials take a lighthearted approach, with cute kids, funny dogs, talking babies. Think of the adorable, pint-sized Darth Vader using the “force” to start up his dad’s Volkswagen Passat in 2011. Or two cute Dalmatian pups separated at birth for a Budweiser spot in 1999. But this February, sports marketing experts predict CBS Sports’ telecast of Super Bowl LV will feature more serious advertising messages that tackle topics like racial justice, white privilege, and the deadly COVID-19 pandemic. Nationwide protests inspired by the death of George Floyd at the hands of Minneapolis police and the loss of...

NEW YORK (AP) — For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn’t advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts. Anheuser-Busch still has four minutes of advertising during the game for its other brands including Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer. Those are some of its hottest sellers, particularly among younger viewers. But the decision to not do...