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The 3 Worst Things About That Terrible Jeep Super Bowl Ad
Federalist ^ | 2/7/2021 | Mollie Hemmingway

Posted on 02/08/2021 6:09:39 AM PST by Onthebrink

In a generally weak year for Super Bowl commercials, Jeep’s stood out for being particularly obnoxious and tone-deaf. Called “The Middle,” left-wing political activist and world-famous singer Bruce Springsteen narrated and starred in the ad about how the country has been divided, but now it has a bright future as the “ReUnited States of America.”

While advertisements that appeal to virtues in order to increase sales and profits can work — see Toyota’s beautiful ad about the joy in adopting a child with special needs — this one fell flat and faced mockery and opposition from many viewers. Here are the three main reasons the ad didn’t work.

(Excerpt) Read more at thefederalist.com ...


TOPICS: Business/Economy; Government; Sports
KEYWORDS: 2020election; ad; advertising; brucespringsteen; jeep; politics; superbowl
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1 posted on 02/08/2021 6:09:39 AM PST by Onthebrink
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To: Onthebrink

This commercial just made me even more sad about our politics. Sorry.


2 posted on 02/08/2021 6:09:57 AM PST by Onthebrink
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To: Onthebrink

I found out last night that the superbowl was yesterday.


3 posted on 02/08/2021 6:10:44 AM PST by cuban leaf (We killed our economy and damaged our culture. In 2021 we will pine for the salad days of 2020.)
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To: Onthebrink

I hated it.

Never liked Springsteen, anyways................


4 posted on 02/08/2021 6:11:14 AM PST by Red Badger (SLEAZIN' is the REASON for the TREASON .................................)
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To: Onthebrink

Like I say to my friends, the BEST CASE scenario is that the election was stolen.


5 posted on 02/08/2021 6:11:18 AM PST by cuban leaf (We killed our economy and damaged our culture. In 2021 we will pine for the salad days of 2020.)
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To: Onthebrink

This confirms that I’ll never buy a Jeep.


6 posted on 02/08/2021 6:12:50 AM PST by albie
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To: Onthebrink

Springsteen is the definition of a useful idiot.


7 posted on 02/08/2021 6:14:55 AM PST by facedown (Armed in the Heartland)
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To: Onthebrink

the tracey morgan commercials were funny.


8 posted on 02/08/2021 6:15:04 AM PST by for-q-clinton
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To: Onthebrink

Here are the three main reasons the ad didn’t work.

1. The Messenger Is Known For Hating Republicans

2. The Images Were All Off

3. The Argument For Unity Was Not Made Well


9 posted on 02/08/2021 6:16:52 AM PST by Oldeconomybuyer (The problem with socialism is that you eventually run out of other people's money.)
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To: Onthebrink

Sorry, but I thought the Toyota “Swimmer” ad was just bizarre and awkward.


10 posted on 02/08/2021 6:18:13 AM PST by Demiurge2 (Define your terms!)
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To: Onthebrink

Springsteen can kiss my ___. Hate him. And I’ll never buy a Jeep, ever.


11 posted on 02/08/2021 6:18:19 AM PST by Calm_Cool_and_Elected (" Undecided Voter: someone who parades their stupidity as proof of their morality." ~David Burge)
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To: cuban leaf

News to me..who played? Who won?


12 posted on 02/08/2021 6:19:12 AM PST by silent majority rising
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To: Onthebrink

Bruce spoke! Now dammit assimilate! Be happy! Reunite even though this president stole the election!


13 posted on 02/08/2021 6:19:17 AM PST by eeriegeno (A well regulated Militia, being necessary to the security of a free State, the right of the people t)
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To: Onthebrink

Mollie spent a lot of time dissecting the ad when a simple “No talent springstein did a jeep ad for the super bowl!” would have sufficed. Saw ZERO of it.


14 posted on 02/08/2021 6:19:55 AM PST by rktman (Destroy America from within? Check! WTH? Enlisted USN 1967 to end up with this?)
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The best thing about the super bowl was when I heard all but one of the guys at work asking, “OH! Is that today??”

NFL really is starting to mean No Fans Left.


15 posted on 02/08/2021 6:20:05 AM PST by RandallFlagg (Only a moronic, suicidal group would try a Great Purge 2021 on an armed American. We're ready!)
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To: Onthebrink

There was a Super Bowl this year? I didn’t notice. But I am glad this post mentioned that Jeep paid for advertising on the bLM loving NFL’s tiny little game. Now I know not to every buy one of their products.


16 posted on 02/08/2021 6:20:08 AM PST by ConservativeInPA (“When injustice becomes law, resistance becomes duty.” ― Thomas Jefferson)
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To: Onthebrink
In case you want to watch the commercial.

Jeep the Middle: https://www.youtube.com/watch?v=D2XYH-IEvhI

17 posted on 02/08/2021 6:20:44 AM PST by Yo-Yo (is the /sarc tag really necessary?)
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To: Onthebrink

I think many liberals engage in what is called “Magical Thinking” (most prevalent in small children) - it’s the child-like belief that if they want something to happen, they just have to say it or believe it. So if “the Boss” says we’re “re-united”, we are, even tho the exact opposite is true. What was the Biden saying “Truth over Facts” ??


18 posted on 02/08/2021 6:21:13 AM PST by twyn1
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To: Onthebrink
How could a major corporation not see how propagandistic it comes off to suggest that
when Republicans win a national election, that’s divisive, but when Democrats win one, that’s unifying?
The corporate-approved approach is to paper over disagreement while Democrats hold power while amplifying a
full-on #Resistance when Republicans are in power.

Mocking Christianity, employing Bruce "I'm a Communist" as a spokesman, and implying that
China Joe Potato Head Biden is a 'unifier' are all BS. If I ever thought about buying a Jeep, that idea was dashed.

19 posted on 02/08/2021 6:21:23 AM PST by Thommas (The snout of the camel is in the tent.)
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To: silent majority rising

News to me...who played? Who won?


I honestly have no idea.


20 posted on 02/08/2021 6:22:21 AM PST by cuban leaf (We killed our economy and damaged our culture. In 2021 we will pine for the salad days of 2020.)
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