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Top US toolmaker quietly removes DEI and LGBTQ campaigns from its website after boycott
UK Daily Mail ^ | 09/10/2024 | James Reinl

Posted on 09/10/2024 10:39:32 AM PDT by DFG

The power toolmaker Stanley Black and Decker appears to have scrubbed its website of references to diversity quotas and LGBTQ campaigns in the face of a damaging boycott.

The company, which is behind such brands as DeWalt, Black and Decker, and Stanley, has in recent days removed pages about its 'equity training' workshops and multimillion dollar giveaways to 'racial equity' groups.

The move appears to be a response to the conservative group Consumers' Research launching a boycott of Stanley Black and Decker products over the company's diversity, equity, and inclusion (DEI) efforts.

The video player is currently playing an ad.

While other firms have publically announced U-turns on DEI or informed employees in internal memos, the toolmaker seems to have chosen only to remove some of its controversial online content.

Will Hild, the director of Consumers' Research, accused the company of 'deleting all evidence of their offensive activities from their website' when they should be more upfront with their customers.

'Until they own up to their mistakes and publicly apologize for their failures, consumers should assume that Stanley Black and Decker has every intention to continue putting woke politics ahead of their customers,' Hild told The Mail.

He added that the firm's DEI efforts could well persist, 'albeit more surreptitiously than before they were caught.'

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Culture/Society; Miscellaneous
KEYWORDS: blackanddecker; boycott; chat; chatforum; dei; homosexualagenda; notmiscellaneous; stanley; tools; woke
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1 posted on 09/10/2024 10:39:32 AM PDT by DFG
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To: DFG

MORE winning!

MAGA!


2 posted on 09/10/2024 10:43:24 AM PDT by lightman (I am a binary Trinitarian. Deal with it!)
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To: DFG

Good. Stupid should hurt!

Now, let’s put Penzey’s Spices out of business!

And don’t forget to buy Goya Brand canned foods! :)


3 posted on 09/10/2024 10:48:51 AM PDT by Diana in Wisconsin (I don't have, 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set.)
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To: DFG

Hey, Lefties!

Cancel culture works both ways biotches!


4 posted on 09/10/2024 10:49:09 AM PDT by HombreSecreto (The life of a repo man is always intense)
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To: DFG
I took this screen shot from their website. Lots of women, women of color . They are toolmakers ? 🤔


5 posted on 09/10/2024 10:49:44 AM PDT by OldHarbor (strained statutory arguments, appeals to inconsistent history, reliance on out-of-circuit )
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To: DFG

WTF is wrong with these people???

How many homosexuals, transvestites or BIPOC women-of-color are buying your tools?


6 posted on 09/10/2024 10:52:38 AM PDT by PGR88
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To: Diana in Wisconsin

I can’t “boycott” Penzey’s Spices, since I never did business with them in the first place.

Goya, whenever possible. They make good stuff for those who like south-west type food.


7 posted on 09/10/2024 10:52:48 AM PDT by NorthMountain (... the right of the people to keep and bear arms shall not be infringed)
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To: Diana in Wisconsin

love Goya sardines and ginger beer


8 posted on 09/10/2024 10:53:27 AM PDT by joshua c
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To: DFG

I am absolutely committed to not play along with this anymore. Are they “offended”? I’m offended that my intellect is insulted!


9 posted on 09/10/2024 10:54:43 AM PDT by stevio (Fight until you die!)
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To: DFG

Who cares? I will never have a Black and Decker anything in my house simply because all they sell is crappy junk.


10 posted on 09/10/2024 10:59:59 AM PDT by Seruzawa ("The Political left is the Garden of Eden of incompetence" - Marx the Smarter (Groucho))
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To: DFG

Scrubbed their web pages. Whoa, drastic


11 posted on 09/10/2024 11:00:16 AM PDT by i_robot73 (One could not count the number of *solutions*, if only govt followed\enforced the Constitution.)
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To: DFG
Dewalt makes fine enough equipment but is severely overpriced.

Like Carhartt, consumers pay a premium for the name.

12 posted on 09/10/2024 11:01:48 AM PDT by chief lee runamok ( Le Flâneur @Large)
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To: DFG

i have lotsa b and d stuff


13 posted on 09/10/2024 11:03:40 AM PDT by Sacajaweau (mY)
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To: DFG
I see, "out of sight, out of mind" trickery.

Removing content from the web page does not mean the company won't continue doing so.




14 posted on 09/10/2024 11:10:11 AM PDT by Tommy Revolts (,,)
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To: PGR88

Well ... Maybe Construction Worker Guy from The Village People?


15 posted on 09/10/2024 11:15:10 AM PDT by CatHerd (Whoever said "All's fair in love and war" probably never participated in either.)
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To: DFG

For years we’ve been preached to that companies can’t just be about making money. They have to be socially relevant, good neighbors and help combat global warming. Imagine you’re on the board of a company. What’s your job? Well, to create value for the investors. That’s it. Suddenly you’re told you have to be socially relevant and comply with all sorts of nonsense social things that have zero to do with what you’re, by law, supposed to do. How do you do that? You sit down and brainstorm. Somebody says, I know, we’ll uhm...support LGBT. Somebody else says, oh, yeah...hire more blacks.

I think people who haven’t worked in the real world see companies as Scrooge McDuck, back-stroking through a sea of cash and maybe setting babies on fire to light their cigars. I think providing a product people want and paying employees to build it IS social relevance. And it should be all companies do. Organization theory says large organizations can only do one thing well. When they stretch into fuzzy soft meaningless, borderless ESG and DEI they begin to fail. Partially they fail because they CAN’T do anything real or relevant in the fuzzy world of feelgood. Further, half the people who buy their products are disgusted by the ESG and DEI fanatics. They end up doing harm to the owners they are legally required to protect.


16 posted on 09/10/2024 11:21:37 AM PDT by Gen.Blather (Wait! I said that out loud? )
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To: DFG

Power of the normies pocketbooks. Keep up the pressure normal America.


17 posted on 09/10/2024 11:23:08 AM PDT by BigFreakinToad (Remember the Biden Kitchen Fire of 2004)
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To: i_robot73

No kidding. All this so-called repudiation of DEI is merely moving it from the front room to the back room and re-branding it. Not convinced.


18 posted on 09/10/2024 11:24:21 AM PDT by Right Brother
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To: NorthMountain

Their olive oil is a staple in our kitchen.


19 posted on 09/10/2024 11:28:28 AM PDT by BudgieRamone (Everybody loves a bonk on the head)
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To: DFG

The power toolmaker Stanley Black and Decker appears to have scrubbed its website of references to diversity quotas and LGBTQ campaigns in the face of a damaging boycott.


https://www.stanleyblackanddecker.com/about/our-inclusive-culture

Read between the lines...........................


20 posted on 09/10/2024 11:32:07 AM PDT by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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