Posted on 06/01/2023 7:57:41 PM PDT by nickcarraway
The Bud Light marketing executive associated with the company’s disastrous Dylan Mulvaney partnership is “not supposed to talk” about the ordeal, according to a pal she was seen walking with in New York City.
Alissa Heinerscheid, 39, refused to speak when approached by the Daily Mail for comment on the controversial marketing deal with the transgender influencer — before her friend cut in to explain that she couldn’t discuss the topic. “She’s not supposed to talk about it, she can’t,” the friend said before they moved on.
SNIP
It remains unclear whether Heinerscheid has since returned to work or remains on leave. It remains unclear exactly how involved the pair were in the Mulvaney partnership.
(Excerpt) Read more at nypost.com ...
Harvard and Wharton are nowhere near what they used to be.
not smart enough just say No comment???
“I wonder, Does she Identify as a Clydesdale.” My questions, too. She is 100% responsible for a loss of fifteen billion dollars at Bud, and everyone knows it.
Why would she hide it? Companies will be vying for her?
I wonder, How much did the Big Guy get?
Nothing wrong with that. That is standard corporate policy. Media inquiries are to be directed to the public relations department.
Give that horse a sugar cube
Here’s the true test...
Would Laz hit it?
Some foundation will hire her for 3 to 5 years, and she will rework her career. She’s not finished. Wouldn’t shock me if she showed up in Asia as a marketing ‘expert’.
“She is 100% responsible for a loss of fifteen billion dollars at Bud, and everyone knows it.”
I’m thinking if she is actually still on the payroll and can’t talk means she is a bit less than 100% responsible.
Good point.
Keep spreading the word about AB and get more people to stop buying all their products. This company must close.
Would a man be forced to resign?
In America 2.0, a Woke executive can make a catastrophic decision that costs the company 15 BILLION dollars and NOT get fired.
15 billion? The latest number is 27 billion, and climbing!
No, that was Roberto Goizueta.
CC
“...get more people to stop buying all their products. This company must close.”
Fait acompli.
I think most totally underestimate what InBev is doing. I believe they concluded the microbrews will dominate the market and that the large, national brands are finished. So what they are doing is putting very poor quality product into labels that still have sales to maximize profits going into bankruptcy.
I think Heinerscheid read this and made the mistake of speaking out about the brand destruction strategy at the core of InBev’s sales strategy. Her schtick was to identify a mentally ill segment of societ that would stick to the brand based upon identity rather than quality. ‘Fratty’ heteroes are goint to better quality beers so they need a new, more dedicated consumer that would stick to the brand regardless of the watered-down blech it’s become. Hence targeting lunatics for its customer base.
Really bad, cheapened down beers that only lunatics purchase is InBev’s marketing strategy. I stopped drinking beer 3 years ago. My last beers were Wicked Weed, the microbrew. I started again this spring and tried it again, after its InBev buy-out (unbeknownst to me). It was horrible. What I thought of it was “cheapened, watered-down product that only a lunatic would buy”. So I see a match to the AB marketing.
If InBev can’t stir up enough lunatics to buy their product imo within 20 years all InBev’s ‘beers’ will be gone.
Her problem is that her name will feature prominently in every B-school case book study as an example of utter tone-deaf stupidity for the next 100 years.
At least since the Wilson administration, this country has placed an inordinate amount of confidence in Ivy League grads. Here’s an ignorant, unbelievably stupid woman with an Ivy League pedigree who couldn’t pour piss out of a boot if the instructions were printed on the heel.
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