Posted on 05/08/2023 4:55:48 AM PDT by CFW
The chief executive of Anheuser-Busch InBev has blamed misinformation on social media for stoking a conservative consumer boycott of Bud Light after the best-selling US beer was promoted by a transgender influencer.
Bud Light has become the target of a fierce backlash since Dylan Mulvaney posted a video last month on Instagram, where she has 1.8mn followers, featuring a custom-made beer can provided by the brewery that was emblazoned with an image of her face.
The rightwing boycott has led sales volumes of the beer to drop by a quarter, while two Bud Light executives have taken leaves of absence.
(Excerpt) Read more at ft.com ...
What is the “misinformation?”
Are they contending they never paid to have a social media transvestite advertise Bud Light with a can with the thing’s likeness?
Talk about bizarre.
If you aren't firing those responsible, then you haven't admitted you made a mistake.
I’m misinformed just about every time I see a newscast involving Joe Biden.
Bud Light would have been far better off to maximize its large and coveted niche by pitching as the beer for adults, with fewer calories and less potential for stomach upset and a hangover. As the customer pushback shows, the last thing that an adult male wants is to find that their mellow, easier drinking beer is now the beer for trannies.
Instead, if Ms. Heinerschied and her team of woke fools wanted to be clever, they could have expanded Bud Light's brand claim by commercials humorously portraying it as the brand that happy, adult-minded couples drink together.
Let’s hope.
It’s time to single them out and burn the company down.
Turning them into a Harvard Business School case on the overnight destruction of a brand is the only way to stop the woke virus.
Misinformation? Bull chit. This is the arrogance of globalists. They don’t deserve to be in charge of anything. No one needs AB. When people lack all taste and drink AB products, they can easily change brands to some other conglomerate piss water. (Or they can develop some discernment.) AB is the perfect sacrifice. Kill it all as a message to all woke globalists.
The misinformation is that men can be women.
I like it. I like it a lot. In fact, I'm stealing it!
Delusional.
Yeah, misinformation. That wasn’t that make pretending to be a female on the can. /snark
Some facts about Bud Light:
1. I pee better beer.
Personally, I agree people want to do a good job, make a difference, and fulfill their manifest destiny. And FWIW, most Millenials and GenZers where I work leave (most of p) their politics at home (even if they telecommute). Maximizing shareholder value doesn't require burning a draft card, brassiere, flag, or Bidet kewpie doll.
But clearly some people have taken on the self-imposed title of Evangelist and Shape-Shifter. They don't want to JUST do a good job, they want to change society for "the better."
This is what happens when a job surrenders to passion and advocacy. Ruh Roh.
the CEO of AB came out of the CIA
He’s been well-trained in their slogans
Misinformation???…only misinformation is from BudLight InBev…did money change hands between InBev and Mulvaney…yes or no?
Like, this woman, was incredibly, sort of, you know, I mean, really, truly, corporation-killing incompetent.
They were pushing the envelope all right. You can bet if they’d gotten away with it you’d have been seeing:
“Bud Light Transvestite Story Hour” at elementary schools and day care centers.
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