Posted on 04/14/2023 6:59:51 AM PDT by devane617
Fresh calls to boycott Bud Light volley across social media nearly two weeks after a product endorsement from Dylan Mulvaney, a transgender influencer, set off backlash among some prominent conservatives.
Far-right House Rep. Marjorie Taylor Greene, R-Ga., on Wednesday reposted a video for her 700,000 Twitter followers that featured a rapper in a pro-Trump hoodie burning empty Bud Light boxes. Celebrities Kid Rock and Ted Nugent previously voiced similar messages.
The boycott, which coincides with a conservative push in state legislatures nationwide to restrict LGBTQ rights, is the latest in a string of efforts among advocates on the left and right to damage the bottom line of companies deemed anathema to a given group's views.
However, the campaigns rarely succeed in hurting a company's sales or influencing its decision making, experts told ABC News, adding that they expect the calls to boycott Bud Light to ultimately fade away with little consequence for the brand's parent company Anheuser-Busch InBev.
(Excerpt) Read more at abcnews.go.com ...
Boycotts are just people making independant decisions to not partronize a business that took a political position they disagreed with.
They always work for the individual.
I don’t care if they work or not for me on a personal level. I decide where my bucks go for a variety of reasons and occasionally what a company does in the political realm becomes a factor. Companies that aren’t monopolies one gets to choose on that level so Nike, Levis, Ben and Jerrys and a bunch of others I give a pass to. I’m not much of a beer drinker so this Bud Light to do doesn’t affect me but if I’m ever in a position to choose a beer Anheuser Busch drinks are no longer on the board for me.
That’s the best approach, just go about quietly and boycott. The one thing this freak can’t stand more than anything is being ignored.
Boycotts work just fine, as long as there is a goal..
NFL?..
Do you see any kneelers? Are teams staying in the locker rooms anymore?
jc penney.... barely hanging on
target... long term downslide
dicks... shell of its former self
gillette...much smaller than it was..
This board is a perfect example. Just 10-15 years ago an ad from any corporation featuring a same sex couple would get outrage like this. Flash forward: perfectly acceptable, would be defended, etc. by the majority on this board.
Predictive programming, they are pros at it.
“Experts say”
$8B isn’t successful? Boycotts can work if those boycotting have the numbers on their side.
And in this case, those leaving Bud Lite for a couple of weeks may actually find that there are much tastier brews out there!
I’ve said it before and I’ll say it again: businesses that play politics automatically alienate a portion of their market; choosing to favor one group, say representative of less than 5% of the population of their customer base, runs the risk of losing far more than that number - particularly over an issue as divisive as the transgender issue.
Regardless of what the “woke” wants everyone to believe, promotion and recognition of transvestites is not the norm in today’s society.
People can generally accept LGBQTs as individuals. But they draw the line at all this public promotion.
Years ago Sam Adams beer pulled their backing of St. Patrick’s Day parade in Boston because queers were not allowed to participate in the parade.
My local sports bar started serving Sam Adams draft IPA. When I saw it I explained that I would not drink it because of what Sam Adams had done.
I have never had any Sam Adams products since.
When JCP published their homosexual catalog and ads I refused to even enter their stores.
Walgreens sent me an email to celebrate Pride month with them. Never been in their stores since.
When various stores stopped selling My Pillow products, I stopped doing any business with any of them.
This woke nonsense needs to stop. And whatever I can do, no matter how small, I will do!
One step at a time. We all have the freedom to choose an alternative. If it sticks in our craw to patronize something, we will try something else. Companies build their brand one customer at a time, and lose their customers one at a time.
I don’t care if someone wants to engage in aberrant sexual behavior... but please don’t tell me about it... don’t try to force me to accept/promote/celebrate it... eww!
The stock price wobbled because of the negative reaction it was not based on sales. The sales figures will be in soon then we’ll see. They got Howard Stern and Rogan to trash the Boycott, you can bet that cost AB some money but when you have lost 6 Billion paying those two whores is chump change
IIRC Yuenling supported Trump.
No A-B products for me.
I look at this as less of a boycott, but more of being able to live with yourself. The big difference in this situation with AB is that there are plenty of piss water replacements. Boycotting in this case is simply drinking a different beer. That does not take much effort.
Anheuser-Busch learnes going woke leaves scars and no trust.
Real Boycotts have never been tried (Like Real Communism) so keep trying until we get it right. 🤣🤣🤣
I don’t agree - mostly because of the product itself. It doesn’t have any sort of pull to it, with plenty of alternatives. It just isn’t great beer. All of the ‘middle America’ folks that were used to it as cheap ‘drinking beer’ can just migrate to another option, with no compelling reason to switch back.
These lost sales will only be offset by the ‘new customers’ that might support this marketing campaign...which is to say not much. This a classic example of not knowing your customer base and the strength (or weakness) of your product. The reason for doing this was ‘long term decline in sales’, without correctly understanding the reasons why - which is more competition, especially from better tasting beers. The beer market has transformed over the last decade.
Even if the marketing is appealing to a small segment of potentially new customers, they’d also have to like the product over the competition...and it just isn’t a good enough product to move the needle much there either.
My bet would be that this is one for the history books of marketing errors.
Just mock anyone you see drinking it.
> Like one of my regular bartenders said, “Oh, you’re one of those!”
My immediate response would be, “Why, are you one of them?”, with a wry expression.
But then, I’m kind of a wise-ass.
Didn’t mention Buycotts. It’s my wallet. F* You Budweiser, Jack Daniels, Nike, etc.!
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