$8B isn’t successful? Boycotts can work if those boycotting have the numbers on their side.
And in this case, those leaving Bud Lite for a couple of weeks may actually find that there are much tastier brews out there!
I’ve said it before and I’ll say it again: businesses that play politics automatically alienate a portion of their market; choosing to favor one group, say representative of less than 5% of the population of their customer base, runs the risk of losing far more than that number - particularly over an issue as divisive as the transgender issue.
Regardless of what the “woke” wants everyone to believe, promotion and recognition of transvestites is not the norm in today’s society.
People can generally accept LGBQTs as individuals. But they draw the line at all this public promotion.
I don’t care if someone wants to engage in aberrant sexual behavior... but please don’t tell me about it... don’t try to force me to accept/promote/celebrate it... eww!