Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype'

nbcnews.com ^ | June 17, 2020 | Ben Kesslen

[lowbridge]

The Aunt Jemima brand of syrup and pancake mix will get a new name and image, Quaker Oats announced Wednesday, saying the company recognizes that "Aunt Jemima's origins are based on a racial stereotype."

The 130-year-old brand features a Black woman named Aunt Jemima, who was originally dressed as a minstrel character.

The picture has changed over time, and in recent years Quaker removed the “mammy” kerchief from the character to blunt growing criticism that the brand perpetuated a racist stereotype that dated to the days of slavery. But Quaker, a subsidiary of PepsiCo, said removing the image and name is part of an effort by the company “to make progress toward racial equality.”

The picture has changed over time, and in recent years Quaker removed the “mammy” kerchief from the character to blunt growing criticism that the brand perpetuated a racist stereotype that dated to the days of slavery. But Quaker, a subsidiary of PepsiCo, said removing the image and name is part of an effort by the company “to make progress toward racial equality.”

“We recognize Aunt Jemima’s origins are based on a racial stereotype," Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press release. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations."

Kroepfl said the company has worked to "update" the brand to be "appropriate and respectful" but it realized the changes were insufficient.

[Flick Lives]

I've seen the future.

[AppyPappy]

A cook...in a minstrel show

[a fool in paradise]

Remove the Quaker and change the name of the company as well.

Atheists aren’t happy with it.

[Behind Liberal Lines]

Shouldn’t the Quaker itself go next?

[Calvin Locke]

Aunt Jemima cookie jars go for big bucks...

[dakine]

Does that mean I have to get my Aunt Jemima tattoo changed to resemble Navajo art...???

[Joe 6-pack]

Moving forward, only party approved Victory Maple Syrup maybe consumed. The Monthly ration has been increased from eight ounces to four ounces.

Big Brother loves you.

[BBQToadRibs]

LOL, Land O Lakes - Got rid of the Indian but kept the land!

OOPS!

[Laslo Fripp]

LOL 😷

[a fool in paradise]

>>a subsidiary of PepsiCo, said removing the image and name is part of an effort by the company “to make progress toward racial equality.”

Recall the Hope & Change billboards from Pepsi in the Obama error.

PepsiCo==Progressives

[a fool in paradise]

But Evil Charlie Chaplin still was defeated by the Un, right??

These socialist just-us warlords are idjits and mental midgets.

[Tucker39]

I don’t think it’s Briar Rabbit. It’s Br’er (Brother) Rabbit. FWIW.

See Article History
Brer Rabbit, trickster figure originating in African folklore and transmitted by African slaves to the New World, where it acquired attributes of similar native American tricksters (see trickster tale); Brer, or Brother, Rabbit was popularized in the United States in the stories of Joel Chandler Harris (1848–1908). The character’s adventures embody an idea considered to be a universal creation among oppressed peoples—that a small, weak, but ingenious force can overcome a larger, stronger, but dull-witted power. Brer Rabbit continually outsmarts his bigger animal associates, Brer Fox, Brer Wolf, and Brer Bear.

[Flick Lives]

Hey Quaker Oats, we've got your new "woke" image.

[_longranger81]

Voting Democrat? Now that’s a fictitious racial stereotype.

[a fool in paradise]

Judging from the hat he’s a cowboy. Is that “Roy Rodgers”?

[IndispensableDestiny]

To be replaced by Sista Jaqualia.

[CincyRichieRich]

Won’t be buying Quaker Oats stock.

[Vaquero]

This will be a contentious divorce

[jonrick46]

I believe this image has to go because this DemonRAT President ordered the Trail of Tears with the brutal removal of the Cherokee tribes from from their lands in Georgia:

[PghBaldy]