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Campbell's defends 'Star Wars' commercial with gay fathers
Philly Voice ^ | Oct. 9, 2015 | Michael Tanenbaum

Posted on 10/11/2015 4:23:37 PM PDT by bgill

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To: bgill

Campbell’s can shove it.


81 posted on 10/11/2015 6:20:28 PM PDT by SoFloFreeper
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To: Mears
Why cater to them?

I think they're just using the oldest trick in the advertising manual: Be provocative and get people talking about you. Witness this 50-plus-post Free Republic thread. Regardless of how we feel about the commercial, we're all talking Campbell's.

Advertising is still the most cynical business extant.

82 posted on 10/11/2015 6:22:33 PM PDT by JennysCool (My hypocrisy goes only so far)
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To: Mears
Why cater to them?

I think they're just using the oldest trick in the advertising manual: Be provocative and get people talking about you. Witness this 50-plus-post Free Republic thread. Regardless of how we feel about the commercial, we're all talking Campbell's.

Advertising is still the most cynical business extant.

83 posted on 10/11/2015 6:22:33 PM PDT by JennysCool (My hypocrisy goes only so far)
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To: bgill
For some tasty, homemade alternatives, start here...


84 posted on 10/11/2015 6:26:57 PM PDT by Heart-Rest ( "Woe to those who call evil good and good evil!" Isaiah 5:20)
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To: bgill

For any Christian that learns of this and buys these products, God will be reminded by the Accuser that they bought homo soup. Best to not go there.


85 posted on 10/11/2015 6:28:39 PM PDT by Karl Spooner
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To: HiTech RedNeck

Are you saying Campbell’s believes this ad is good marketing? That’s possible. I don’t doubt there are people in advertising who feel they are enlightened light bringers to us throwbacks in the hinterlands. However, the reality is some of us throwbacks don’t like having this homosexual crap thrown in our faces every time we turn on the tube (ha! Tube!).

I haven’t purchased Oreos or Lucky Charms since their homosexual propaganda campaigns. I used to love Oreos, and Lucky Charms was my favorite cereal. It’s not that I’m trying to boycott them. It’s simply that when I see them in the aisle, I just don’t like them as much as I once did.

I don’t like companies that pick sides in the culture wars, especially ones that push beliefs that I find are immoral and unnatural. It’s one thing to tolerate immoral and unnatural activities. It’s something else to push these things as being good and normal. That’s lying.


86 posted on 10/11/2015 6:42:40 PM PDT by CitizenUSA (Proverbs 14:34 Righteousness exalts a nation, but sin is a disgrace to any people.)
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To: CitizenUSA

Don’t know how you would even approach such an inference.


87 posted on 10/11/2015 6:43:52 PM PDT by HiTech RedNeck (Embrace the Lion of Judah and He will roar for you and teach you to roar too. See my page.)
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To: CitizenUSA

“rabidly tolerant” is not exactly the same thing as being pro-homosexual to the point where a homosexual couple makes one more inclined to consume Campbell’s soup.

OK...it is nearly the same,not exactly the same...


88 posted on 10/11/2015 6:44:33 PM PDT by IrishBrigade
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To: IrishBrigade

It’s to the point of sucking up to prove your tolerance, lest you be blackmailed as intolerant.


89 posted on 10/11/2015 6:47:58 PM PDT by HiTech RedNeck (Embrace the Lion of Judah and He will roar for you and teach you to roar too. See my page.)
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To: IrishBrigade

My point is simply that even if young females are “rabidly tolerant” of homosexuality, this ad doesn’t necessarily equate to greater soup sales. However, there are still a lot of us older consumers out there who buy soup and aren’t “rabidly tolerant.” Why piss off part of your consumer base to (maybe) appeal to another part of your base? Wouldn’t that be bad advertising? Wouldn’t it be better to make an ad that is viewed positively by nearly all consumers?


90 posted on 10/11/2015 6:49:26 PM PDT by CitizenUSA (Proverbs 14:34 Righteousness exalts a nation, but sin is a disgrace to any people.)
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To: CitizenUSA

Why piss off part of your consumer base to (maybe) appeal to another part of your base?

Because they know who spends the money, and they further know this bunch won’t be pissed off about PC issues...

Wouldn’t it be better to make an ad that is viewed positively by nearly all consumers?

Sure...but they wouldn’t be breaking any new advertising ground...and ‘stale’ is a dirty word in the commercial world...


91 posted on 10/11/2015 6:54:44 PM PDT by IrishBrigade
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To: Mercat

I remember when ads talked about the product and not other crap like a duck doing yoga. I hate ads that try to get cute on me.


92 posted on 10/11/2015 6:56:30 PM PDT by Ciexyz
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To: HiTech RedNeck

Sometimes, either I’m too dense or you’re too cryptic. What are you inferring?


93 posted on 10/11/2015 6:57:51 PM PDT by CitizenUSA (Proverbs 14:34 Righteousness exalts a nation, but sin is a disgrace to any people.)
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To: CitizenUSA
Homosexuals are by and large middle income or better and college educated, the same demographics that are buying less of “Big Food” products with lots of additives, in other words the main products Campbell's makes. You don't see Whole Foods stores in blue collar suburbs or nonwhite urban neighborhoods. The shoppers in downmarket stores are Campbell's customer base, not the affluent, irrespective of sexual preference. In the case of Chobani, Greek yogurt tends to have an upscale and college educated customer base, so it is likely that their promotion of lesbianism did not hurt them. On the other hand, Campbell's glorification of perversion draws from a desire to appear “progressive” rather than marketing considerations.
94 posted on 10/11/2015 6:58:47 PM PDT by Wallace T.
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To: CitizenUSA

Think.


95 posted on 10/11/2015 6:59:37 PM PDT by HiTech RedNeck (Embrace the Lion of Judah and He will roar for you and teach you to roar too. See my page.)
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To: Ciexyz

Progressive Insurance has gone so far afield with their “Flo” ads that one doesn’t even know what they are advertising now.


96 posted on 10/11/2015 7:01:26 PM PDT by yarddog (Romans 8:38-39, For I am persuaded.)
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To: IrishBrigade

I agree “stale” is bad in advertising, but certainly there must be a better way to get attention than to piss off a significant segment of your loyal consumer base. Like I wrote earlier, Christians tend to have larger families. Conservative Christians are still marrying and reproducing while the pajama boys are busy doing everything but raising the next generation.


97 posted on 10/11/2015 7:04:42 PM PDT by CitizenUSA (Proverbs 14:34 Righteousness exalts a nation, but sin is a disgrace to any people.)
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To: Wallace T.

“Campbell’s glorification of perversion draws from a desire to appear “progressive” rather than marketing considerations.”

Exactly!


98 posted on 10/11/2015 7:06:39 PM PDT by CitizenUSA (Proverbs 14:34 Righteousness exalts a nation, but sin is a disgrace to any people.)
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To: bgill

Thanks for posting the list.


99 posted on 10/11/2015 7:42:43 PM PDT by HokieMom (Pacepa : Can the U.S. afford a president who can't recognize anti-Americanism?)
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To: GnuThere

Home made soup is so easy to make, better and more cost effective. Home made yogurt is the same. Say good bye to the corporat crap.


100 posted on 10/11/2015 7:48:23 PM PDT by Conservative4Ever (ENOUGH!! Man the pitch forks and torches...let the revolution begin!!!)
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