My point is simply that even if young females are “rabidly tolerant” of homosexuality, this ad doesn’t necessarily equate to greater soup sales. However, there are still a lot of us older consumers out there who buy soup and aren’t “rabidly tolerant.” Why piss off part of your consumer base to (maybe) appeal to another part of your base? Wouldn’t that be bad advertising? Wouldn’t it be better to make an ad that is viewed positively by nearly all consumers?
Why piss off part of your consumer base to (maybe) appeal to another part of your base?
Because they know who spends the money, and they further know this bunch won’t be pissed off about PC issues...
Wouldn’t it be better to make an ad that is viewed positively by nearly all consumers?
Sure...but they wouldn’t be breaking any new advertising ground...and ‘stale’ is a dirty word in the commercial world...