Why piss off part of your consumer base to (maybe) appeal to another part of your base?
Because they know who spends the money, and they further know this bunch won’t be pissed off about PC issues...
Wouldn’t it be better to make an ad that is viewed positively by nearly all consumers?
Sure...but they wouldn’t be breaking any new advertising ground...and ‘stale’ is a dirty word in the commercial world...
I agree “stale” is bad in advertising, but certainly there must be a better way to get attention than to piss off a significant segment of your loyal consumer base. Like I wrote earlier, Christians tend to have larger families. Conservative Christians are still marrying and reproducing while the pajama boys are busy doing everything but raising the next generation.