“rabidly tolerant” is not exactly the same thing as being pro-homosexual to the point where a homosexual couple makes one more inclined to consume Campbell’s soup.
OK...it is nearly the same,not exactly the same...
It’s to the point of sucking up to prove your tolerance, lest you be blackmailed as intolerant.
My point is simply that even if young females are “rabidly tolerant” of homosexuality, this ad doesn’t necessarily equate to greater soup sales. However, there are still a lot of us older consumers out there who buy soup and aren’t “rabidly tolerant.” Why piss off part of your consumer base to (maybe) appeal to another part of your base? Wouldn’t that be bad advertising? Wouldn’t it be better to make an ad that is viewed positively by nearly all consumers?