Posted on 07/22/2007 8:33:40 AM PDT by buccaneer81
All 50,000 scratch-off tickets for car dealership contain grand prize Published: Friday, July 20, 2007 | 3:59 PM ET Canadian Press
ROSWELL, N.M. (AP) - Everyone's a winner after a direct-mail marketing company hired by a local car dealership mistakenly sent out 50,000 scratch-off tickets to residents - all of them declaring the ticket-holder the $1,000 grand prize winner. Just one of the tickets was supposed to be the grand prize winner.
Jeff Kohn, Roswell Honda general manager said a typographical error by Atlanta-based Force Events Direct Marketing, which printed the advertisment, had given all 50,000 scratch-off tickets grand prizes.
"Unfortunately, they missed it in the proofreading," said Kohn, who was able to stop an estimated 20,000 direct mailers from being sent.
Kohn said the dealership is "making a full-faith effort" to investigate the mistake, which he said is "not how we portray ourselves or our community."
In a statement, Force Events apologized "for any inconvenience this may has caused car shoppers in the Roswell market" and asked that any questions and concerns be directed to the company.
Force Events representatives are expected to be in Roswell on Thursday to sort out the mess, Kohn said. Continue Article
Meanwhile, the names, addresses and phone numbers of "winners" who arrive at the dealership were being taken down. Kohn said they will all be invited back to the dealership.
"At this point, I don't know what exactly the company's solution is going to be," Kohn said. "We are not sure how Force Events is going to handle this matter. That's why they are flying out to Roswell and that's why I'm taking down people's names." © The Canadian Press, 2007
Pot is making a comeback...
Strange things happen in Roswell; no doubt the extraterrestrials arranged this as a signal that they’re in charge.
The Reticulans probably think it's hilarious.
I bet they don’t try that gimmick again.
The printer better hope their “errors and omissions” policy is up to date and paid in full.
D’Oh!
It had to be the aliens who did this.
It’s the printers problem, not the auto dealer.
“Meanwhile, the names, addresses and phone numbers of “winners” who arrive at the dealership were being taken down. Kohn said they will all be invited back to the dealership.”
I am sure they will be..LOL!
You are correct except the scratch oof company needs to foot the bill.
The dealer is not at fault having never touched the mailing.
Force Events Direct Marketing will never be heard from again. Just a guess.
30,000 times 1,000 equals 30,000,000 so i dont think they will be writing any checks, this could get a little ugly. There is no way to make that up unless the manufacturer is somehow involved.
A proof is always retuned to the customer to be signed off on. If Roswell Honda signed it and didn't note the typo,it is their fault, not anyone else's.
I used to work in a bindery and all employees were encouraged to look at the proofs and printed pages no matter what our job was. A lot of things got caught that way.
Some enterprising individual with an attorney for a relative made the dealership honor the ad.
Then I'm with the Reticulans...I think it's a hoot too.
Most printers have a disclaimer on their proof (before it goes to press) that any errors are the responsibility of the person signing off on the proof (in this case the car dealer) and that the printer cannot be held responsible for any errors.
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