40 Percent Call Themselves Conservative, 20 Percent Liberal, 40 Percent Moderate

Gallup ^

[GulliverSwift]

4 in 10 Americans today identify themselves as conservatives and about the same number identify as moderates, while less than 20% identify as liberals.

POLL ANALYSES

October 8, 2003

Are the News Media Too Liberal?

Forty-five percent of Americans say yes

by Frank Newport and Joseph Carroll

GALLUP NEWS SERVICE

PRINCETON, NJ -- Forty-five percent of Americans believe the news media in this country are too liberal, while only 14% say the news media are too conservative. These perceptions of liberal inclination have not changed over the last three years. A majority of Americans who describe their political views as conservative perceive liberal leanings in the media, while only about a third of self-described liberals perceive conservative leanings.

More generally, the Sept. 8-10 Gallup Poll finds that a little more than half of Americans have a great deal or fair amount of trust in the news media when it comes to reporting the news fully, accurately, and fairly. Trust in the news media has not changed significantly over the last six years. Conservatives have a slightly lower level of trust in the media than either moderates or liberals do.

News Media Too Liberal?

Gallup has asked Americans four times in recent years if they perceive the news media as too liberal, too conservative, or about right, with the following results:

In general, do you think the news media is -- too liberal, just about right, or too conservative?

Americans have been considerably more likely to perceive the news media as too liberal than as too conservative the last four times this question has been posed. One's interpretation of these findings is, to a degree, dependent on one's perspective. It's true that substantially more Americans say that the news media are too liberal than say they are too conservative. At the same time, a majority says that the news media are either too conservative, or just about right.

It's perhaps surprising that there has been such little variation in this sentiment over the last three years -- given the continuing focus on alleged media bias over this time period, including best-selling books such as Bias by Bernard Goldberg and Slander by Ann Coulter, which have alleged systematic liberal bias in the news media. The ratings success of the Fox News channel has been based in part on its attempt to appeal to conservative viewers who feel that the more traditional news media are liberal and biased.

It is clear that the underlying dynamic behind the finding that the news media are too liberal is the widespread belief among conservatives that the news media are too liberal, contrasted with the far less prevalent view among liberals that the news media are too conservative. Additionally, liberals are twice as likely to say that the media are too liberal (18%) as conservatives are to say they are too conservative (9%). Moderates are more "moderate" in their views, but still roughly as many say the news media are too liberal as say they are about right, and relatively few moderates say the news media are too conservative.

Plus, about 4 in 10 Americans today identify themselves as conservatives and about the same number identify as moderates, while less than 20% identify as liberals.

Given all of this, the overall conclusion is that Americans, on average, are more likely to see the news media as too liberal than too conservative:

Ideology and the News Media
	Too liberal	About right	Too conservative
	%	%	%
Conservatives
2003 Sep 8-10	60	29	9
2002 Sep 5-8	63	27	9
2001 Sep 7-10	62	29	7
Moderates
2003 Sep 8-10	40	44	15
2002 Sep 5-8	45	40	13
2001 Sep 7-10	44	46	8
Liberals
2003 Sep 8-10	18	50	30
2002 Sep 5-8	21	52	22
2001 Sep 7-10	19	49	25

Trust in the Media

More generally, a majority of Americans have a great deal or fair amount of trust in the news media when it comes to reporting the news fully, accurately, and fairly. By way of comparison, that's a considerably lower level of trust than is placed in the each of the three main branches of the U.S. government.

Public Confidence in Branches of Government
And in News Media

September 8-10, 2003

One interesting finding from the poll is the general lack of change in this trust measure over the last six years. Gallup first asked Americans about their trust and confidence in the media back in the 1970s, but stopped at that point and didn't begin to use the question again until 1997.

There was a clear change in views of the media between these two periods of time. About 7 in 10 Americans said they had a great deal or fair amount of trust and confidence in the media in 1972, 1974, and 1976, perhaps reflecting public approval of the news media's role in uncovering the Watergate abuses of power. When Gallup picked up the question series again six years ago, however, the trust levels had fallen to the mid-50% range.

In general, how much trust and confidence do you have in the mass media -- such as newspapers, T.V. and radio -- when it comes to reporting the news fully, accurately, and fairly -- a great deal, a fair amount, not very much, or none at all?

The constancy in ratings of trust and confidence in the news media has occurred in an environment that has included not only ideological criticism of the media's news coverage, but also high visibility media missteps, including in particular the allegations of journalistic malfeasance against former New York Times reporter Jayson Blair (which ended in a major investigation by that paper and his ultimate resignation).

Perhaps not surprisingly, given the findings above highlighting conservatives' perception that the media is too liberal, there is a tendency for those Americans who identify themselves as conservatives to have a lower level of trust and confidence in the media than those who identify themselves as moderates or liberals do. But the differences among these three groups in that regard are not highly significant. In the most recent Sept. 8-10 survey, 50% of conservatives say they have a great deal or fair amount of trust in the news media, compared to 56% of liberals and 58% of moderates.

Trust in the Mass Media by Ideology (based on percent saying great deal or fair amount of trust)
	National Adults	Conservatives	Moderates	Liberals
	%	%	%	%
2003 Sep 8-10	54	50	58	56
2002 Sep 5-8	54	49	54	62
2001 Sep 7-10	53	47	54	61
2000 Jul 6-9	51	49	50	55
1999 Feb 4-8	55	50	58	60
1998 Dec 28-29	55	50	59	55
1997 May 30-Jun 1	53	51	53	60

Survey Methods

These results are based on telephone interviews with a randomly selected national sample of 1,025 adults, aged 18 and older, conducted Sept. 8-10, 2003. For results based on this sample, one can say with 95% confidence that the maximum error attributable to sampling and other random effects is ±3 percentage points. In addition to sampling error, question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of public opinion polls.

[Centurion2000]

But only the few, the proud get to wear the badge of "TRUE conservative". It's vogue, baby!

And even fewer get the honor of being an FR "nutjob lunatic member" antagonizing little liberal minds like kicking over sandcastles using a Cat D7 ... twice.

[liberallarry]

A perfect example of what I'm trying to say is people's reactions to David Kay's intermim report.

Liberals crow that no WMD have been found.
Conservatives exult at proof that Saddam had WMD plans which he never abandoned and successfully hid from UN inspectors.

Of course, both sides can't be correct but there's enough ambiguity and complexity to allow each side to believe they are for a very long time.

People interpret any and all news to fit their prejudices and these prejudices are largely immune to day-to-day events - however reported.

[Sofa King]

I wouldn't know about that. Some of those moderates are probably right-leaning, and some are probably father left than the some of the people who say they are liberal.

[alnick]

Many conservatives peruse DU and the New York Times and remain unconvinced.

I'm sure that if moderate democrats visited DU, a good number of them would leave the party.

[alnick]

Actually, what liberals and the mainstream media (I repeat myself) have done regarding Kay's report is take one line out of context while pretending that the rest of the report doesn't exist.

[liberallarry]

...a good number of them would leave the party

It takes drastic action - like forced busing or politically correct hiring - which impacts directly on people's daily affairs to get them to change their party.

[Labyrinthos]

For results based on this sample, one can say with 95% confidence that the maximum error attributable to sampling and other random effects is ±3 percentage points.

Finally, a pollster who actually states the most significant aspect of any poll -- the level of confidence. Without that information, the results of a poll are pretty much meaningless.

[azcap]

A lot of liberals like to identify themselves as moderates. They are so far to the left that in their minds they have dragged the politcal spectrum with them. They also have the benefit of the mainstream media identifying people like Chuck Schumer and Diane Feinstein as "moderates". So if I agree with Chuck Schumer, I must be a...moderate!

[alnick]

Reading DU is a drastic action. I'm being serious. Any self-respecting American who reads that site with the understanding that these people are the core of their party would want to disassociate themselves from that.

[Sofa King]

Check out post #6 :)

[petercooper]

Every morning when I grab the NY Sun, I pull a few of them off and pop em on top of the stack of the NY Slimes.

Anything I can do to piss off a liberal...

[spodefly]

I have been watching the media (and the Democrat Presidential candidates) very closely, and I believe the study above is totally wrong.

According to what I have seen on my various cable channels, 78% of the population is gay, 83% engages in promiscuous sex with anyone anywhere regardless of marital status, 98% are "Progressive Liberals and proud of it", and 2% are knuckle-dragging facist right-wing neanderthal SUV-driving homophobes who vote Republican.

That's what it looks like on TEEVEE, anyway.

[johnny7]

A lot of liberals like to identify themselves as moderates.

Marxists tend to label themselves “progressives”. I firmly believe that the label “moderate” stands for any weak-kneed bastard/bitch who shuns making hard decisions. One is as bad as the other.

[CyberCowboy777]

You nailed it.

[Protagoras]

Got the poll question? Interesting to see how it's worded.

[azcap]

Marxists tend to label themselves “progressives”. I firmly believe that the label “moderate” stands for any weak-kneed bastard/bitch who shuns making hard decisions.

 

Perfectly said!
There is a big trend in the media to avoid labeling the left-wing Rats as "Liberal" and instead call them "Progressives." Howard Dean is not a "liberal", he is the "progressive" governor of Vermont. Liberal (or progressive if you like) control of the language through media and academics is on of the biggest challenges to the growth of a conservative America. I could say we need to call a spade a spade, but that idiom would be "hate speech."