Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Anheuser-Busch is (finally) throwing Dylan Mulvaney under the bus in a desperate attempt to reassure investors
Not The Bee ^ | May 4, 2023 | Staff

Posted on 05/04/2023 9:36:05 AM PDT by Red Badger

One of the iron rules of wokeism that corporations and CEOs have absorbed is this: You never turn your back on the LGBTQ. No matter the backlash, no matter the criticism, if you embrace a transgender influencer or gay advocate or someone similar, you have to stick with them no matter what they throw at you. It's just part of the game now.

So this is really quite incredible, and underscores the success of the Bud Light boycott:

Anheuser-Busch CEO Michel Doukeris addressed the Bud Light controversy on an earnings call with investors Thursday, downplaying the brand's partnership with transgender influencer Dylan Mulvaney that prompted a boycott from conservatives. ...

"We need to clarify the facts that this was one camp, one influencer, one post and not a campaign," Doukeris said.

Dude is down on his knees like:

So why is he doing this? Why is this guy violating one of the basic principles of woke corporate management in the 21st century? Why would he do such an insanely risky thing?

Well, need I remind you that his company is absolutely and completely hemorrhaging money right now:

Sales are down over 25%. That kind of collapse is just catastrophic, especially for the highly competitive, low-margin beer industry.

Moreover, in this one specific instance, there's little reason for him to try and cozy up to the transgender lobby. Dylan Mulvaney is creepy. He's a weird, obviously unwell dude. He's (hopefully) got people in his life who love and care about him, but the only people with any professional allegiance to him at this point are his doctors and Drew Barrymore. Nobody wants to stand by him.

So yes, Bud Light is running for the hills on this. You can't blame them. And you can pretty well hear the jaw-clenched, grim, joyless resolve in Doukeris's voice:

"We believe we have the experience, the resources and the partners to manage this. And our four-year growth outlook is unchanged," Doukeris said.

Good luck, Bud Light. You will need it, cuz I'm still not drinking your beer.


TOPICS: Business/Economy; Culture/Society; Front Page News; Politics/Elections
KEYWORDS: 2little2late; budlight; dylanmulvaney; homosexualagenda; keepit; nothanks; queerbeer; transanheuser
Navigation: use the links below to view more comments.
first 1-2021-4041-6061-80 ... 101-108 next last

1 posted on 05/04/2023 9:36:05 AM PDT by Red Badger
[ Post Reply | Private Reply | View Replies]

To: Red Badger

Too late.


2 posted on 05/04/2023 9:36:44 AM PDT by RushIsMyTeddyBear ("Equity" = "All animals are equal. Some are more equal than others.")
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

Sorry. The rainbow flag has already been put on display. So sad too bad your dad!


3 posted on 05/04/2023 9:37:31 AM PDT by rktman (Destroy America from within? Check! WTH? Enlisted USN 1967 to end up with this? 😕)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

In the words of one Zero Hedge commentator:

“They have awakened a sleeping giant.”

The peons are just sick and tired of being sick and tired—and AB is going to learn that lesson the hard way.


4 posted on 05/04/2023 9:37:51 AM PDT by cgbg (Claiming that laws and regs that limit “hate speech” stop freedom of speech is “hate speech”.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger
Anheuser-Busch is (finally) throwing Dylan Mulvaney under the bus in a desperate attempt to reassure investors

Yes, let the bus run over Dylan!

5 posted on 05/04/2023 9:40:22 AM PDT by ytrebil
[ Post Reply | Private Reply | To 1 | View Replies]

To: RushIsMyTeddyBear

Yep.

No heterosexual male will ever drink Bud Light again.


6 posted on 05/04/2023 9:40:43 AM PDT by Jewbacca (The residents of Iroquois territory may not determine whether Jews may live in Jerusalem.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: Red Badger

Too late. No refunds. Save some bottles and cans to put in the alcoholic beverage museum next to the Zima.


7 posted on 05/04/2023 9:41:02 AM PDT by T.B. Yoits
[ Post Reply | Private Reply | To 1 | View Replies]

To: RushIsMyTeddyBear

https://external-content.duckduckgo.com/iu/?u=https%3A%2F%2Ftse4.mm.bing.net%2Fth%3Fid%3DOIP.ZCyjYqSCVDvg0qkccThKaADxED%26pid%3DApi&f=1&ipt=726ef41b425abba085d93b84f006b06028cc4b13aa543985e02e3131c27a8a14&ipo=images


8 posted on 05/04/2023 9:42:19 AM PDT by GailA (Constitution vs evil Treasonous political Apparatchiks, Constitutional Conservative.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: Red Badger

Almost makes me wanna start drinking beer again just so I can boycott ‘em.......almost 😏


9 posted on 05/04/2023 9:43:26 AM PDT by V_TWIN (America...so great even the people that hate it refuse to leave!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

Their new woke leaders have destroyed a great American beer.


10 posted on 05/04/2023 9:44:17 AM PDT by bray (Dr Fauxi killed millions)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

It sounds like no one is believing the official explanation.

Explanation released yesterday was that this was not officially part of a marketing campaign. They sent one can of beer to one YouTube influencer, and it was not meant to be a marketing campaign and it was not meant to be any sort of statement about transgender people.

And officially, they said that some outside marketing firm actually performed this action, and that Anheuser-Busch management had no knowledge of, and no approval of doing anything , relating to Dylan Mulvaney.

Officially that is what they said. I wonder how many people really believe that official explanation. I wonder how many people in Management in Anheuser-Busch, actually believe what they’re telling the public.


11 posted on 05/04/2023 9:44:33 AM PDT by Dilbert San Diego
[ Post Reply | Private Reply | To 1 | View Replies]

To: T.B. Yoits

You can put Fox Lite News next them.


12 posted on 05/04/2023 9:45:39 AM PDT by bray (Dr Fauxi killed millions)
[ Post Reply | Private Reply | To 7 | View Replies]

To: Red Badger

Lately, there has been a really bad trend going on. Bad, as in piss poor decision making bad.
That is the trend of doubling down on critical errors.

These so called executives will not admit error. Instead they just tell incrementally smaller lies until they find one that people will buy.
The same thing is going on with the politicians.

The only way to end this is to refuse to accept it.
See my tagline for clarification.


13 posted on 05/04/2023 9:46:15 AM PDT by joe fonebone (And the people said NO! The End)
[ Post Reply | Private Reply | To 1 | View Replies]

To: rktman

They lost everybody.

The straight cheap beer crowd and the LGBTQ cheap beer crowd.

The globalists got the pope, thought they could take over cheep beer.

AB CEO on down is like, “we did what you told us to?”. You can’t fire us, so extended paid vacations for all it is.


14 posted on 05/04/2023 9:46:32 AM PDT by WeaslesRippedMyFlesh (wake me up when somebody tells the truth)
[ Post Reply | Private Reply | To 3 | View Replies]

To: Red Badger

In my local grocery store last night was a huge stack of ABV
products. Bud Light was $20 for a 30 pack. All the “Mexican” beers were stacked up for Cinco De Mayo tomorrow.

I bought a 12 pack of Dos Equis Amber $12.99


15 posted on 05/04/2023 9:47:39 AM PDT by woodbutcher1963
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

They skated - this is last quarter’s results.

For those who don’t know, these investor calls are make-or-break deals for corporate execs. Just go to Yahoo Finance and look at “Largest Holders” and you’ll see the same institutions holding the largest blocks of stocks in all the top corporations - for BUD it’s Dodge and Cox stock fund, Mfgrs Life Insurance Col, Fisher Asset Mgt....Royal Bank of Canada, Morgan Stanley, John Hancock, Fidelity...etc ad nauseum.

So you can bet when the chief analyst for Dodge and Cox which owns 25 million shares of BUD asks a question or expresses a concern, the CEO of AB Inbev pays close attention. What these investors do will not only determine the size of next years bonus, but whether or not he is there to collect it.

All that said - BUD dodged a bullet because the Queer Beer promotion started on April 1, the day after the quarter closed, so everything reported in this call is old news from last quarter. Let’s see whether he’s able to sail through with a one-liner in another 3 months. So far the Bud Light controversy has not had an impact on yearly expectations. If that changes and they are forced to revise guidance downward, you can be assured there will be fop sweat by the case load in the executive suite.


16 posted on 05/04/2023 9:49:04 AM PDT by bigbob
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger
Anheuser-Busch is (finally) throwing Dylan Mulvaney under the bus in a desperate attempt to reassure investors


17 posted on 05/04/2023 9:49:15 AM PDT by Navy Patriot (Celebrate Decivilization)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Dilbert San Diego

If it were true, it basically says that the AB/InBev corporate suits are incompetent at doing their jobs if NO ONE knew anything about it.....................


18 posted on 05/04/2023 9:49:16 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
[ Post Reply | Private Reply | To 11 | View Replies]

To: Red Badger

Face it all lite pilsners are piss. They give all real pilsners a bad rep.


19 posted on 05/04/2023 9:49:29 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

They chose the wrong battle. It takes no effort to never drink Bud Light. They, on the other hand, need every customer they can get. They’re playing on hard mode.


20 posted on 05/04/2023 9:50:01 AM PDT by ArcadeQuarters (You can't remove RINOs by voting for them!)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-6061-80 ... 101-108 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson