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Beyond Meat is struggling, and the plant-based meat industry worries
Seattle Times ^ | November 24, 2022 | Julie Cresswell

Posted on 12/07/2022 9:17:56 PM PST by DoodleBob

...Its stock has slumped nearly 83% in the past year. Sales, which the company had expected to rise as much as 33% this year, are now likely to show only minor growth....

In late October, the company said it was laying off 200 people, or 19% of its workforce. And four top executives have departed in recent months, including the chief financial officer, the chief supply chain officer and the chief operating officer, whom Beyond Meat had suspended after his arrest on allegations that he bit another man’s nose in a parking garage altercation.

What investors and others are debating now is whether Beyond Meat’s struggles are specific to the company or a harbinger of deeper issues in the plant-based meat industry.

...

“At the category level, we’re seeing volumes for plant-based meats down 22 consecutive months now,” said John Baumgartner, a consumer food analyst at the financial institution Mizuho Americas....“We’re positive on the future for plant-based meat, but this is a 20- to 25-year story,” he said....

Some say the slowdown in sales is a product of food inflation, as consumers trade pricier plant-based meat for less-expensive animal meat. But others wonder if the companies have simply reached the maximum number of consumers willing to try or repeatedly purchase faux burgers and sausages.

...

...the Deloitte analysts said another problem might be resistance to a product that some segment of customers see as “woke” and linked to politically left-leaning ideas.

In August, when the Cracker Barrel restaurant chain stated on its Facebook page that it had begun offering the meatless “Impossible Sausage,” the post was flooded with thousands of comments from irate customers. “Go woke, go broke,” one wrote. “You just lost a ton of your base. You obviously don’t know your patrons.”

(Excerpt) Read more at seattletimes.com ...


TOPICS: Business/Economy; Culture/Society; Front Page News; News/Current Events
KEYWORDS: algore; beyondmeat; eatzebugs; fakefood; fakemeat; food; meat; scam
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To: Songcraft

Exactly.


21 posted on 12/07/2022 9:41:33 PM PST by Larry Lucido (Donate! Don't just post clickbait!)
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To: DoodleBob
And four top executives have departed in recent months, including the chief financial officer, the chief supply chain officer and the chief operating officer, whom Beyond Meat had suspended after his arrest on allegations that he bit another man’s nose in a parking garage altercation.

He probably just had a hankering for meat.

22 posted on 12/07/2022 9:43:49 PM PST by Southside_Chicago_Republican (The more I learn about people, the more I like my dog. )
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To: Sgt_Schultze

Bingo. Best post of the day


23 posted on 12/07/2022 9:43:58 PM PST by Fungi
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To: DoodleBob

Go woke, go broke


24 posted on 12/07/2022 9:44:07 PM PST by ConservativeInPA (Stupidly is a moral problem, not an intellectual problem. )
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To: Songcraft

Anyone that says that is immediately executed by any means necessary.


25 posted on 12/07/2022 9:49:29 PM PST by EEGator
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To: Songcraft

+1 for the childhood doggerel.

Thanks for bringing back memories.


26 posted on 12/07/2022 9:51:20 PM PST by grey_whiskers ( (The opinions are solely those of the author and are subject to change without notice.))
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To: Honest Nigerian

BeyondCarnava?

Carnada?

(taps mike)

...is this thing on?


27 posted on 12/07/2022 9:52:17 PM PST by grey_whiskers ( (The opinions are solely those of the author and are subject to change without notice.))
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To: DoodleBob

Plant-based meat?

Does that mean plants are mixed in with ‘real’ meat or are they trying to redefine ‘meat’?

A real steak is actually plant-based meat. The steer eats the grass and magically turns it into a thick, juicy sirloin.

It is difficult to conceive of a dandelion shape-shifting into roast or steak.

Now, when they come out with meat-based broccoli, I am sure there will be lines at the grocery store.


28 posted on 12/07/2022 9:52:57 PM PST by TomGuy
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To: DoodleBob

Taste is key. It’s got to taste good. Plenty of non-meat items taste good. Beyond Meat’s product might not be one of them. From the article:


[But privately held Impossible Foods said demand for its products grew tremendously last year.

“We’re not experiencing anything like what Beyond Meat has reported or some of the other brands in the space,” Keely Sulprizio, a spokesperson for Impossible Foods, said in an email. “Quite the opposite: We’re seeing hypergrowth, with over 60% year-over-year dollar sales growth in retail alone.”]


I’m impressed that anyone can sell a meat substitute at some multiple of meat prices. Ultimately, if it wants to get into the mass market, taste needs substantially improve, if prices stay the same. Alternatively, taste can remain the same, if prices drop below real meat.


29 posted on 12/07/2022 9:53:30 PM PST by Zhang Fei (My dad had a Delta 88. That was a car. It was like driving your living room)
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To: Governor Dinwiddie

YEP!


30 posted on 12/07/2022 9:58:16 PM PST by FreeperCell
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To: DoodleBob

I’ve been seeing an exodus of fake meat store stocks, first from the fresh case to the freezer, now from the freezer to the dollar stores.

This pleases me beyond words, except when it pushes out the variety of frozen foods out of the discount stores.

The sooner they tank, the better.


31 posted on 12/07/2022 10:00:12 PM PST by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
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To: Larry Lucido

Now that’s my kind of salad! No dressing necessary.


32 posted on 12/07/2022 10:00:38 PM PST by Allegra
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To: Honest Nigerian

Beyond Carnevora.


33 posted on 12/07/2022 10:01:22 PM PST by lightman (I am a binary Trinitarian. Deal with it!)
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To: DoodleBob

My first inclination is exactly what you observed. I’d go
hungry rather than eat some of that stuff (and that’s
actually a compliment considering the texture and taste).

I will say that I have had a few of the meatless items that
don’t seem like you’re in some sort of nightmare, and they
forced you to eat it over your objections, then a spare
arm or foot grows off the side of your chest.

If they can come up with something that is tasty on its own,
I would buy it. I’m not about to eat something tasting like
it’s 23 steps down from dog food, just to save the planet.
It needs to be nutritious also.


34 posted on 12/07/2022 10:05:10 PM PST by DoughtyOne (I pledge allegiance to the flag of the U S of A, and to the {Const'l} REPUBLIC for which it stands.)
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To: DoodleBob

Had a Gen Zer co-worker who ate plant based meat.

One day, she shared a piece of chicken with me.

It had the texture of a gummy (gross) but tasted like chicken.

When I asked her what chemicals do they add this to make it taste it like chicken, the look on her face was priceless!


35 posted on 12/07/2022 10:05:56 PM PST by lizma2
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To: Larry Lucido

If I ever get to heaven that will be my breakfast, lunch, dinner and my bedtime snack!

(Along with a few tomatoes.)


36 posted on 12/07/2022 10:12:41 PM PST by lizma2
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To: Zhang Fei

“taste needs substantially improve”

So does the texture.


37 posted on 12/07/2022 10:18:27 PM PST by lizma2
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To: DoodleBob

Good.


38 posted on 12/07/2022 10:22:27 PM PST by madison10 (I need new conspiracy theories, my old ones became true.)
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To: DoodleBob

Too bad, so sad. My grocer had Beyond Meat burgers on sale, so I bought a package to try. One bite and I spit it out and threw the rest away.

Of course that krep just sits there. Gates can go suck rocks — and often does, apparently.


39 posted on 12/07/2022 10:22:37 PM PST by Veto! (FJB sucks rocks)
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To: Sgt_Schultze

Same reason a lesbian goes transgender (male-ish) and a female marries her. Why not just marry a guy in the first place?


40 posted on 12/07/2022 10:25:31 PM PST by madison10 (I need new conspiracy theories, my old ones became true.)
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