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Red Bull Just Purged High-Level Execs Who Pushed for ‘Diversity and Inclusion’
revolver ^ | July 20, 2020

Posted on 07/20/2020 2:36:10 PM PDT by Mount Athos

Red Bull just reminded their ‘wokest’ employees who calls the shots in a total massacre of “social justice warrior” employees.

Not only were the top two North American executives fired, but so were entire marketing teams and “culture” teams that were dedicated to pushing the lie of systemic racism.

Red Bull has just shown the way forward for all who want to prevent a total Marxist-style takeover of business and government in America. There is no appeasing these people, the only way forward is to fire them as quickly as possible, and with no mercy. Err on the side of firing everyone, if need be.

What this country needs, at every level of society, academia, and government, is a total and complete purge of ‘woke’ revolutionaries, before the blood starts running in the streets.

The Wall Street Journal has more:

The maker of Red Bull energy drinks has replaced its top U.S. executives amid internal tensions over the closely held company’s response to the Black Lives Matter movement.

Red Bull GmbH, the Austrian company that makes the drink, said Stefan Kozak, its North America chief executive, and Amy Taylor, its North America president and chief marketing officer, have left the company. It named other executives to temporarily fill the roles.

Red Bull didn’t give a reason for the changes, which were announced in an internal memo Monday.

Ms. Taylor had been working on diversity and inclusion efforts within the company with Mr. Kozak’s support for several years but was met with opposition when she began advocating for Red Bull to be more overt in its support of racial justice in the last month, according to people familiar with the matter.

Some U.S. employees had recently raised concerns about what they considered the company’s inaction on the Black Lives Matter movement. [Wall Street Journal]

According to Business Insider, these were “acts of retaliation.” And rightly so. If you find yourself in this position, get an army of lawyers and find out the quickest legal route to excising the cancer of “social justice warriors” in your company.

Several insiders close to the situation said it was widely believed that Kozak and Taylor were fired by Austrian leadership over the leak and internal tension over diversity issues. Two employees said Taylor had been working on a project to increase Black representation at Red Bull but that the leadership wasn’t interested. [Business Insider]

Have you ever heard of the phrase, “get woke, go broke?” It turns out there is a simple way to prevent this, and it involves firing people indiscriminately, until the rest of the employees realize that the only way they are going to be able to keep their jobs is by being professional, and keeping their kook politics out of the workplace. Pour encourager les autres.

Along with firing the executives, Red Bull cut or dissolved entertainment and culture teams in Canada, the UK, and Austria and canceled most of its major cultural events, including its annual Red Bull Music Festival and Red Bull Presents.

Two employees said global CEO Dietrich Mateschitz told staff earlier this year that there wouldn’t be any layoffs in 2020. Two others who work in marketing, however, said management told them that between 20 and 50 people were laid off or told that they would have to choose between new jobs and exit packages.

Another employee said the culture teams were seen as the most vocal about racial justice matters and that US staffers saw the restructuring as a form of punishment. [Business Insider]

You absolutely love to see it.

It turns out that the CEO of Red Bull is a pretty cool guy. From Daily Mail:

Red Bull’s billionaire CEO Dietrich Mateschitz is a Donald Trump admirer who has spoken out against ‘political correctness’.

The 76-year-old tycoon also owns a media firm which has been criticized for giving a platform to far-right activists in his native Austria.

The company’s global CEO is Austrian billionaire Dietrich Mateschitz, who has an estimated fortune of $26billion and owns a private island in Fiji.

In a 2017 interview, Mateschitz expressed sympathy with Donald Trump and said the new president ‘simply needs time’.

‘I don’t think he’s as much of an idiot as he’s made out to be,’ he told the newspaper Kleine Zeitung at the time.

‘When you speak to Americans you often hear that they’re essentially happy to have a new administration. There was plenty to question about the previous one,’ he said, referring to the Obama administration.

Raging at ‘political correctness’ and the ‘intellectual elite’, Mateschitz was also highly critical of Germany and Austria for opening their doors at the height of the 2015 refugee crisis.

Taking aim at those who encouraged refugees or used Angela Merkel’s slogan of ‘we’ll manage it’, he said that none of those people ‘made their guest rooms available for five migrants to live in’. [Daily Mail]


TOPICS: Business/Economy; News/Current Events
KEYWORDS: amytaylor; austria; blm; dietrichmateschitz; redbullgmbh; stefankozak; syntheticracism; woke
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To: Mount Athos

You have your Wings now fly the BLEEP out of here ,LOL


21 posted on 07/20/2020 2:46:58 PM PDT by butlerweave
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To: rockinqsranch

I recommend against actually drinking the stuff


22 posted on 07/20/2020 2:47:09 PM PDT by Mount Athos
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To: Gasshog

Red Bull gives you balls!


23 posted on 07/20/2020 2:47:27 PM PDT by Intar
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To: Mount Athos

Great to hear.


24 posted on 07/20/2020 2:48:14 PM PDT by Eagles6
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To: Walrus

This could be yuge, seein’ as how Red Bull caters to the younger set.
....................................................
Red Bull is also hugely popular with Blacks, so there’s that as well!


25 posted on 07/20/2020 2:48:27 PM PDT by fortes fortuna juvat (No foreign enemy is as dangerous as the Democrat Party and its supporters.)
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To: Mount Athos

I don’t care for energy drinks but I’m going to learn to like Red Bull.


26 posted on 07/20/2020 2:49:00 PM PDT by tuffydoodle (God's character and moral nature are absolute, eternal, and unchanging.)
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To: Mount Athos

Its a start.


27 posted on 07/20/2020 2:49:12 PM PDT by Magnum44 (My comprehensive terrorism plan: Hunt them down and kill them.)
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To: Mount Athos

Buh bye!

DLTDHYITAOTWO!!!


28 posted on 07/20/2020 2:49:16 PM PDT by Terry L Smith
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To: Mount Athos

Try ride dat you street gutter garbage rats!


29 posted on 07/20/2020 2:49:34 PM PDT by Fightin Whitey
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To: Mount Athos

If the enemedia decide to go all out and keep this a story for a week or so, I would expect some sales problems (Freepers are not their typical consumers). However, it will be just a blip, so long as the owners never admit to anything and give no reason for the change in NA leadership. No statement is needed; none should be given.


30 posted on 07/20/2020 2:50:11 PM PDT by oldplayer
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To: AdmSmith; AnonymousConservative; Arthur Wildfire! March; Berosus; Bockscar; cardinal4; ColdOne; ...
Not only were the top two North American executives fired, but so were entire marketing teams and “culture” teams that were dedicated to pushing the lie of systemic racism... Red Bull GmbH, the Austrian company that makes the drink, said Stefan Kozak, its North America chief executive, and Amy Taylor, its North America president and chief marketing officer, have left the company. It named other executives to temporarily fill the roles... Taylor... began advocating for Red Bull to be more overt in its support of racial justice [sic] in the last month... If you find yourself in this position, get an army of lawyers and find out the quickest legal route to excising the cancer of “social justice warriors” in your company... Have you ever heard of the phrase, “get woke, go broke?” It turns out there is a simple way to prevent this, and it involves firing people indiscriminately, until the rest of the employees realize that the only way they are going to be able to keep their jobs is by being professional, and keeping their kook politics out of the workplace. Pour encourager les autres. Along with firing the executives, Red Bull cut or dissolved entertainment and culture teams in Canada, the UK, and Austria and canceled most of its major cultural events, including its annual Red Bull Music Festival and Red Bull Presents.

31 posted on 07/20/2020 2:50:13 PM PDT by SunkenCiv (Imagine an imaginary menagerie manager imagining managing an imaginary menagerie.)
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To: Diogenesis

Me too. . . but I can’t drink it because I’m a heart patient.


32 posted on 07/20/2020 2:50:47 PM PDT by RatRipper ( Democrats and socialists are vile liars, thieves and murderers - enemies of good and America.)
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To: Mount Athos

This is 100% spot on. Acceding to any demand however idiotic, unreasonable, or corrosive only bring more, and more outlandish “demands”.

That’s it.

We won’t see much pushback here. Too many cowardly company executives are trampling each other to try and be the last one driven over the “woke” cliff.

More troubling is that cowardice isn’t the driving force in a good number of them. They are brainwashed and believe that crap.

They don’t think that they are ever going to have a group of these people march into the boardroom and demand communistic changes putting them in charge.

The woke ones are always the most surprised and anguished when they are disemboweled by the crocodile.

“But...but...l’m on your side! I believe in what you want! WHY ARE YOU DOING THIS TO ME?? I’M ON YOUR SIDE!!!!!!!!!”


33 posted on 07/20/2020 2:51:43 PM PDT by rlmorel ("Truth is Treason in the Empire of Lies"- George Orwell)
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To: Mount Athos

Mmmm. Vitamin B 12 inna can.
I like it, have to stick with sugar free though.


34 posted on 07/20/2020 2:52:09 PM PDT by right way right (May we remain sober over mere men, for God really is our only true hope.)
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To: Da Coyote

Excellent! I just bought a 12 pack the other day.


35 posted on 07/20/2020 2:53:23 PM PDT by glorgau
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To: Mount Athos

(second look at Red Bull) even though I never used/consumed their products.


36 posted on 07/20/2020 2:54:21 PM PDT by Sir Napsalot (Pravda + Useful Idiots = USSR; Journ0List + Useful Idiots = DopeyChangey)
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To: Mount Athos

37 posted on 07/20/2020 2:54:31 PM PDT by caww
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To: Intar

I knew there was a reason I prefer Red Bull over all other energy drink brands...
.................
Pardon my ignorance, but although I see Red Bull in all the stores I’ve never known just what it is. I assume it’s some sort of soda like Coke, but with some kind of energizing ingredient.


38 posted on 07/20/2020 2:55:10 PM PDT by fortes fortuna juvat (No foreign enemy is as dangerous as the Democrat Party and its supporters.)
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To: Mount Athos
A lot more of this needs to happen, including in the federal government.
39 posted on 07/20/2020 2:55:29 PM PDT by Major Matt Mason (America has a DemocRat and RINO problem.)
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To: Mount Athos

“Ms. Taylor had been working on diversity and inclusion efforts... the culture teams... Mateschitz expressed sympathy with Donald Trump.”

Very good news. Red Bull is major sponsor of sports and Mateschitz’s message is loud and clear and will be spread globally to cool athletes, awesome fans and courageous sports promoters.

‘Diversity’, ‘inclusion’ and ‘culture’ are words for shallow people who cannot understand ‘rights’, ‘dignity’ and ‘respect’.


40 posted on 07/20/2020 2:56:22 PM PDT by Falconspeed
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