Skip to comments.Red Bull Just Purged High-Level Execs Who Pushed for ‘Diversity and Inclusion’
Posted on 07/20/2020 2:36:10 PM PDT by Mount Athos
Red Bull just reminded their wokest employees who calls the shots in a total massacre of social justice warrior employees.
Not only were the top two North American executives fired, but so were entire marketing teams and culture teams that were dedicated to pushing the lie of systemic racism.
Red Bull has just shown the way forward for all who want to prevent a total Marxist-style takeover of business and government in America. There is no appeasing these people, the only way forward is to fire them as quickly as possible, and with no mercy. Err on the side of firing everyone, if need be.
What this country needs, at every level of society, academia, and government, is a total and complete purge of woke revolutionaries, before the blood starts running in the streets.
The Wall Street Journal has more:
The maker of Red Bull energy drinks has replaced its top U.S. executives amid internal tensions over the closely held companys response to the Black Lives Matter movement.
Red Bull GmbH, the Austrian company that makes the drink, said Stefan Kozak, its North America chief executive, and Amy Taylor, its North America president and chief marketing officer, have left the company. It named other executives to temporarily fill the roles.
Red Bull didnt give a reason for the changes, which were announced in an internal memo Monday.
Ms. Taylor had been working on diversity and inclusion efforts within the company with Mr. Kozaks support for several years but was met with opposition when she began advocating for Red Bull to be more overt in its support of racial justice in the last month, according to people familiar with the matter.
Some U.S. employees had recently raised concerns about what they considered the companys inaction on the Black Lives Matter movement. [Wall Street Journal]
According to Business Insider, these were acts of retaliation. And rightly so. If you find yourself in this position, get an army of lawyers and find out the quickest legal route to excising the cancer of social justice warriors in your company.
Several insiders close to the situation said it was widely believed that Kozak and Taylor were fired by Austrian leadership over the leak and internal tension over diversity issues. Two employees said Taylor had been working on a project to increase Black representation at Red Bull but that the leadership wasnt interested. [Business Insider]
Have you ever heard of the phrase, get woke, go broke? It turns out there is a simple way to prevent this, and it involves firing people indiscriminately, until the rest of the employees realize that the only way they are going to be able to keep their jobs is by being professional, and keeping their kook politics out of the workplace. Pour encourager les autres.
Along with firing the executives, Red Bull cut or dissolved entertainment and culture teams in Canada, the UK, and Austria and canceled most of its major cultural events, including its annual Red Bull Music Festival and Red Bull Presents.
Two employees said global CEO Dietrich Mateschitz told staff earlier this year that there wouldnt be any layoffs in 2020. Two others who work in marketing, however, said management told them that between 20 and 50 people were laid off or told that they would have to choose between new jobs and exit packages.
Another employee said the culture teams were seen as the most vocal about racial justice matters and that US staffers saw the restructuring as a form of punishment. [Business Insider]
You absolutely love to see it.
It turns out that the CEO of Red Bull is a pretty cool guy. From Daily Mail:
Red Bulls billionaire CEO Dietrich Mateschitz is a Donald Trump admirer who has spoken out against political correctness.
The 76-year-old tycoon also owns a media firm which has been criticized for giving a platform to far-right activists in his native Austria.
The companys global CEO is Austrian billionaire Dietrich Mateschitz, who has an estimated fortune of $26billion and owns a private island in Fiji.
In a 2017 interview, Mateschitz expressed sympathy with Donald Trump and said the new president simply needs time.
I dont think hes as much of an idiot as hes made out to be, he told the newspaper Kleine Zeitung at the time.
When you speak to Americans you often hear that theyre essentially happy to have a new administration. There was plenty to question about the previous one, he said, referring to the Obama administration.
Raging at political correctness and the intellectual elite, Mateschitz was also highly critical of Germany and Austria for opening their doors at the height of the 2015 refugee crisis.
Taking aim at those who encouraged refugees or used Angela Merkels slogan of well manage it, he said that none of those people made their guest rooms available for five migrants to live in. [Daily Mail]
i’ll buy one of those.
“closely held company”
That seems to make a difference in these sorts of matters.
Maybe I should send them my resume?
No-Bull Red. Buycott..
Can Red Bull be paired with Goya?
You can’t win if you refuse to fight.
I was just about to buy an energy drink, now I know what brand.
Good stuff, apparently besides wiiings it grows baaals. ;)
Breath of fresh air. Taking it to wokeness. Fire the corporate diversity do nothings in the organization and get on with the business of doing business
Never bought an energy drink in my life. I will buy one red bull, just one and give it to a friend.
You can have yourself an Excitabull (1 oz Vodka, 1 oz peach schnapps, 1 can Red Bull, and cranberry juice); or a Blue Bull (1 oz 151 Proof Rum, 1 oz Citrus Vodka, 1 oz Blue Curacao, 2 oz Sweet and Sour Mix, 1 can of Red Bull)..
This could be yuge, seein as how Red Bull caters to the younger set.
I don’t drink those energy drinks, but IF I did, I’d be drinking Red Bull.
Ah, management that shows measurable IQ.
Red Bull sells a product that people want.
If the product is worth the price, people want it, and the company makes a profit suitable for the shareholders, THAT’s what a company does in a proper capitalist society.
If the company wants silly people with mental problems to dress like the other sex and use their bathrooms, people that see offenses in every action, are total problems and have no real education save for a college degree costing thousands but worth nothing, they should get into entertainment, academia, or other fake professions.
This name rings a bell..
I know nothing about Red Bull, but just told my wife about this article, and we put Red Bull on the grocery list.
Sales probably down, needed to retrench.
I knew there was a reason I prefer Red Bull over all other energy drink brands...
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