Posted on 07/10/2017 6:12:47 PM PDT by Hojczyk
After a nearly double-digit ratings freefall last year, the NFL experiences a lighter than expected demand for advertising buys for the upcoming season.
A number of factors have conspired to cast a bit of a pall over this years NFL market, which some insiders say is the softest since the Great Recession of 2008, Ad Age points out. For example, a number of marquee clients have slashed their pro football spend, while a few load-bearing categories arent committing anywhere near as many dollars to the NFL as they did a year ago.
A source for Ad Age estimates a two percent to four percent increase in the price of commercials. Declines in demand for advertising from automobiles, movies
NFL ratings declined by nine percent in 2016.
Penalties for hits once considered clean, rules largely negating the excitement of kick returns, referee involvement slowing the pace of the game, the suspension of Tom Brady for four games and the retirement of Peyton Manning, and players making a political football of football all come up as reasons for the ratings drop.
A resurgent Dallas Cowboys, the New England Patriots looking to extend their dynasty after winning one of the most exciting Super Bowls in history, and Colin Kaepernick promising to end his protest should he find a suitor in free agency all give the league hope for a turn-around in 2017.
(Excerpt) Read more at breitbart.com ...
Isn’t it amazing they don’t mention the politicization of Football being a turnoff? Breast cancer awareness? That’s too much. Their attempts to make football more appealing to women has made football less appealing to women who like football. Another thing they didn’t mention is the injury issue. How many parents are keeping their kids away from football for fear of concussions if they play and to have to watch spoiled millionaires disrespect their nation if they watch the NFL?
male sexual enhancement products account for sales not meeting expectations
I love Charles too!!....in fact...I’ve copied his powerful golf swing.....
https://www.youtube.com/watch?v=JjwFTodE1l8
Never heard of the Stanley Cul Playoffs. :)
Overexposure? I’m not the only guy I know who wishes NFL could be on year round. Still can’t get enough.
My personal feelings haven’t watched a game since the knee I’m pretty sure. Regardless of personal feelings if I’m entertaining a client I’d shy away from football. I have yet to see that crap in ihl or nhl and would bet on some serious instant karma if I did.
The First Lady toured a museum in Warsaw about Colin’s ancestor, Nicholas Copernicus, the heliocentric guy.
Oh and penalizing a player for saying an "anti-gay" slur.
I don't know what planet liberals live on, but 90% of professional level sports is talent and skill.
The rest is getting inside the other guys head, and if you can call him some kind of "fag" and it BOTHERS him, you better believe the guy will use it on his opponent.
It isn’t just Kaepnerick. Every dumbass who has a microphone now considers himself or herself God’s gift to social awareness and people are just sick of the whole sermonizing puppet show. Just shut up and play.
I live overseas, so I don’t get to see a lot of the NFL games, but I went back to the US for a visit last year and was looking forward to having a few cold ones and watching a bunch of games. Colon, and the NFL’s disgraceful handling of it, turned me off and didn’t watch a single game last year while I was home.
I like the fact that not only Kaepernick, but the NFL is feeling the financial results of their actions. The NFL could have stopped this, but they chose instead to fan the flames. I won’t cry if their house burns down.
I used to watch every NFL game I could, two or three on Sunday and another on Monday. I couldn't get enough of it. But like you, my interest level has waned. I now mostly watch my home team and maybe one other game on some weeks only. I have some theories why I've lost interest:
Good!
Call me a chauvinist, but I am sick of a woman commentator being on every NFL program. Every single one. It’s the equivalent of having a man speaking in every feminine hygiene product commercial. PC is killing everything from sports to our entire country.
On day one of the ‘knee-business’, there should have been a NFL-corporate team to analyze the business effect and lay out the problem ahead. You get the impression that marketing is something that the NFL does in some haphazard way and they really don’t know their customer or the product.
Roger Goodell is just terrible as the commish. During the draft, this year and last.. he was booed every time he appeared.. so I’m just pointing out that in addition to kapernick. Goodell is awful.
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