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Kellogg's will use laser to burn logo onto individual corn flakes to stamp out fakes
The Daily Mail (U.K.) / various ^
| October 13,2009
Posted on 10/13/2009 10:30:45 AM PDT by Stoat
Kellogg's has developed a hi-tech method to stamp out imitation cereals - by branding individual flakes of corn with the company logo.
The new technology enables the firm - which makes 67million boxes of Corn Flakes every year - to burn the famous signature onto individual flakes using lasers.
Kellogg's plans to produce a number one-off trial batches of the branded flakes to test the system.
Bosses will then consider inserting a proportion of branded flakes into each box to guarantee the cereal's origins and protect against imitation products.
If the system is successful it could be used on Kellogg's other best-loved brands including Frosties, Special K, Crunchy Nut and Bran Flakes.
The laser uses a concentrated beam of light which focuses the energy within the beam, down to a very small spot on the Corn Flake.
Mirror galvanometers are then used to steer the beam creating multiple vectors that reflect the laser from different angles and ultimately make up the image.
The energy density within the laser spot diameter is sufficient enough to give the surface of the flake a darker, toasted appearance without changing the taste.
Kellogg's embarked on the project to reinforce that they don't make cereals for any other companies and to fire a shot across the bows of makers of 'fake flakes'.
(Excerpt) Read more at dailymail.co.uk ...
TOPICS: Business/Economy; Crime/Corruption; News/Current Events; US: Michigan
KEYWORDS: cornflakes; counterfeiting; food; kelloggs; laser; napl
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To: LucyT
You’re right, LucyT...we do deserve a laugh today!
Laser burned cornflakes....mmmmm....mmmmm....mmmmm.
81
posted on
10/13/2009 4:33:38 PM PDT
by
azishot
To: LucyT
82
posted on
10/13/2009 4:37:54 PM PDT
by
Slings and Arrows
("When France chides you for appeasement, you know you're scraping bottom." --Charles Krauthammer)
To: Stoat
83
posted on
10/13/2009 4:39:22 PM PDT
by
vamoose
To: LucyT
I have a friggin headache
84
posted on
10/13/2009 4:39:36 PM PDT
by
Vendome
(Don't take life so seriously... You'll never live through it.)
To: Stoat
Have they calculated the carbon footprint of this plan?
85
posted on
10/13/2009 4:47:07 PM PDT
by
editor-surveyor
(The beginning of the O'Bomb-a administration looks a lot like the end of the Nixon administration)
To: Vendome
Awww. Eat some corn flakes, and you’ll feel better!
86
posted on
10/13/2009 4:48:35 PM PDT
by
LucyT
To: Lazamataz
"
Now we gotta worry about laserburned food." Laz, while you're at it, will you worry some for me?
Thanks!
87
posted on
10/13/2009 4:49:26 PM PDT
by
editor-surveyor
(The beginning of the O'Bomb-a administration looks a lot like the end of the Nixon administration)
To: vamoose
Must be British.
Who else thinks wheat is corn???
88
posted on
10/13/2009 5:31:41 PM PDT
by
null and void
(We are now in day 264 of our national holiday from reality. - 0bama really isn't one of US.)
To: LucyT
just had some fried chicken.
I feel better
89
posted on
10/13/2009 5:51:16 PM PDT
by
Vendome
(Don't take life so seriously... You'll never live through it.)
To: Vendome
just had some fried chicken. That's because it was coated in corn flakes before it was fried.
Glad you're feeling better.
90
posted on
10/13/2009 5:59:16 PM PDT
by
LucyT
To: AdmSmith; Berosus; bigheadfred; Convert from ECUSA; dervish; Ernest_at_the_Beach; Fred Nerks; ...
Oh no!!!! They're burning our food supply! ;')
91
posted on
10/13/2009 6:17:53 PM PDT
by
SunkenCiv
(https://secure.freerepublic.com/donate/__Since Jan 3, 2004__Profile updated Monday, January 12, 2009)
To: LucyT; All
Everyone knows all good freepers eat Cheerios, crunching the little “o”s while fantasizing about doing the same to a big “O” we know!
Go Cheerios, the Freeper choice!
92
posted on
10/13/2009 6:49:22 PM PDT
by
jacquej
To: jacquej
Consumer Reports magazine, in 1987 sponsored a laboratory test of all popular cereals, these included granolas, sugared, unsweetened, flaked, shredded and shaped; at the end of the test only Cheerios of all the cereals performed on par with an established full-nutrient lab rat diet used to assess similar rats in diverse studies.
Some of the rats on other cereals starved, or became weak, lethargic or failed to mature to the point of reproduction.
No milk or sweetener was added to the cereals as they were poured directly from the box to the bowl..
All rats had plentiful water available throughout the test.
93
posted on
10/13/2009 6:59:50 PM PDT
by
Old Professer
(The critic writes with rapier pen, dips it twice, then writes again.)
To: Old Professer
I liked Oatios better. Used to get them in a fifteen pound bag from the coop
94
posted on
10/13/2009 7:10:08 PM PDT
by
Chickensoup
(Angry about where our country is going with the current regime at the helm.)
To: Chickensoup
I liked Oatios better. Used to get them in a fifteen pound bag from the coop Your chickens lay oatios? All I ever get is eggs.
95
posted on
10/13/2009 7:33:25 PM PDT
by
piasa
(Attitude adjustments offered here free of charge)
To: LucyT
funny thing is, it was. LOL
96
posted on
10/13/2009 8:06:19 PM PDT
by
Vendome
(Don't take life so seriously... You'll never live through it.)
To: LucyT
We call it KFC or Kellogs fried chicken.
97
posted on
10/13/2009 8:07:09 PM PDT
by
Vendome
(Don't take life so seriously... You'll never live through it.)
To: Stoat
“They’re real and...THEY’RE GRRRREAT!!!”
98
posted on
10/13/2009 8:10:39 PM PDT
by
RichInOC
(No! BAD Rich! (What'd I say?))
To: Vendome
99
posted on
10/13/2009 8:12:10 PM PDT
by
LucyT
To: LucyT
That’s cuz your are smart and beautiful.
100
posted on
10/13/2009 9:02:51 PM PDT
by
Vendome
(Don't take life so seriously... You'll never live through it.)
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