Kellogg's will use laser to burn logo onto individual corn flakes to stamp out fakes

The Daily Mail (U.K.) / various ^ | October 13,2009

[Stoat]

Kellogg's has developed a hi-tech method to stamp out imitation cereals - by branding individual flakes of corn with the company logo.
 

The new technology enables the firm - which makes 67million boxes of Corn Flakes every year - to burn the famous signature onto individual flakes using lasers.
 

Kellogg's plans to produce a number one-off trial batches of the branded flakes to test the system.

Bosses will then consider inserting a proportion of branded flakes into each box to guarantee the cereal's origins and protect against imitation products.
 

If the system is successful it could be used on Kellogg's other best-loved brands including Frosties, Special K, Crunchy Nut and Bran Flakes.
 

The laser uses a concentrated beam of light which focuses the energy within the beam, down to a very small spot on the Corn Flake.

Mirror galvanometers are then used to steer the beam creating multiple vectors that reflect the laser from different angles and ultimately make up the image.
 

The energy density within the laser spot diameter is sufficient enough to give the surface of the flake a darker, toasted appearance without changing the taste.
 

Kellogg's embarked on the project to reinforce that they don't make cereals for any other companies and to fire a shot across the bows of makers of 'fake flakes'.

 

[azishot]

You’re right, LucyT...we do deserve a laugh today!

Laser burned cornflakes....mmmmm....mmmmm....mmmmm.

[Slings and Arrows]

Always a pleasure.

[vamoose]

[Vendome]

I have a friggin headache

[editor-surveyor]

Have they calculated the carbon footprint of this plan?

[LucyT]

Awww. Eat some corn flakes, and you’ll feel better!

[editor-surveyor]

"Now we gotta worry about laserburned food."

Laz, while you're at it, will you worry some for me?

Thanks!

[null and void]

Must be British.

Who else thinks wheat is corn???

[Vendome]

just had some fried chicken.

I feel better

[LucyT]

just had some fried chicken.

That's because it was coated in corn flakes before it was fried.

Glad you're feeling better.

[SunkenCiv]

Oh no!!!! They're burning our food supply! ;')

• The Bum Rap on Biofuels
• Campaign to vilify ethanol revealed

[jacquej]

Everyone knows all good freepers eat Cheerios, crunching the little “o”s while fantasizing about doing the same to a big “O” we know!

Go Cheerios, the Freeper choice!

[Old Professer]

Consumer Reports magazine, in 1987 sponsored a laboratory test of all popular cereals, these included granolas, sugared, unsweetened, flaked, shredded and shaped; at the end of the test only Cheerios of all the cereals performed on par with an established full-nutrient lab rat diet used to assess similar rats in diverse studies.

Some of the rats on other cereals starved, or became weak, lethargic or failed to mature to the point of reproduction.

No milk or sweetener was added to the cereals as they were poured directly from the box to the bowl..

All rats had plentiful water available throughout the test.

[Chickensoup]

I liked Oatios better. Used to get them in a fifteen pound bag from the coop

[piasa]

I liked Oatios better. Used to get them in a fifteen pound bag from the coop

Your chickens lay oatios? All I ever get is eggs.

[Vendome]

funny thing is, it was. LOL

[Vendome]

We call it KFC or Kellogs fried chicken.

[RichInOC]

“They’re real and...THEY’RE GRRRREAT!!!”

[LucyT]

Good guess, huh.

[Vendome]

That’s cuz your are smart and beautiful.