Kellogg's will use laser to burn logo onto individual corn flakes to stamp out fakes

The Daily Mail (U.K.) / various ^ | October 13,2009

[Stoat]

Kellogg's has developed a hi-tech method to stamp out imitation cereals - by branding individual flakes of corn with the company logo.
 

The new technology enables the firm - which makes 67million boxes of Corn Flakes every year - to burn the famous signature onto individual flakes using lasers.
 

Kellogg's plans to produce a number one-off trial batches of the branded flakes to test the system.

Bosses will then consider inserting a proportion of branded flakes into each box to guarantee the cereal's origins and protect against imitation products.
 

If the system is successful it could be used on Kellogg's other best-loved brands including Frosties, Special K, Crunchy Nut and Bran Flakes.
 

The laser uses a concentrated beam of light which focuses the energy within the beam, down to a very small spot on the Corn Flake.

Mirror galvanometers are then used to steer the beam creating multiple vectors that reflect the laser from different angles and ultimately make up the image.
 

The energy density within the laser spot diameter is sufficient enough to give the surface of the flake a darker, toasted appearance without changing the taste.
 

Kellogg's embarked on the project to reinforce that they don't make cereals for any other companies and to fire a shot across the bows of makers of 'fake flakes'.

 

[LucyT]

Awww, thank you, Vendome.

[You're pretty smart, yourself.]

[Lmo56]

When asked to comment, Cornelius Cockerel (official Kelloggs Corn Flakes mascot and cousin to Foghorn Leghorn) stated:

“Boy - I say Boy - this smacks suspiciously of ... socialism !!! Why, they linin’ dem po’ corn flakes up like dem Jews in the concentration camps to get tatooed ... imagine dat !!!”

[Vendome]

;-)

[thecodont]

But... does it stay crisp in milk?

[synbad600]

"IMO, corn flakes are to crumble for chicken or pork chops..."

My mom uses them for her apple tart:

Put the flakes in a big baggie.

Squish them with a rolling pin.

Cover the bottom crust.

Add the apples.

Put on top crust and bake.

Most delicious thing I've ever had.

[RebelTXRose]

Sounds YUMMY! I’ll have to try it!

[GourmetDan]

"One thing is for sure, Kellog certainly thinks their customers can't taste the difference, which is a pretty damning admission."

You got that right.

Knock, knock. Earth to Kelloggs. Hellooo-ooo?

[synbad600]

If you want the recipe I'll have her send it to me. She makes it on a round pizza tin and I'm about to cry b/c I haven't had it since I moved to FL 10 years ago and now I am so craving it. She drizzles the top with that confectionary sugar and milk delightfulness.

Maybe I'll have her mail me one. :(

[Chickensoup]

co-op!
CO-OP!
COOO_OOOOP!