Posted on 01/25/2007 3:16:38 AM PST by edpc
A new energy drink doesn't promise to give you the juice to play guitar like Jimi Hendrix, but it does hope to give you a "Liquid Experience."
Beverage Concepts says its nonalcoholic "Liquid Experience" drinks, named for Hendrix's breakthrough album, "Are You Experienced?" will debut in April.
The concept is irking some Hendrix fans, many of whom still consider him the greatest guitarist of all time.
"To see his image and the beautiful feelings it has created during my lifetime cheapened by base advertising ... is very disappointing to me," said bassist Michael Balzary, better known as Flea of the Red Hot Chili Peppers.
The image of Hendrix, who died in 1970 from a drug overdose in London, has been licensed for products including baby clothing, an air freshener, lava lamp and a Christmas ornament. Portions of royalties have gone to several educational causes, including the United Negro College Fund, said Bruce Kuhlman, director of licensing and brand development for Authentic Hendrix, the Seattle-based company that controls use of Hendrix's name and images.
Beverage Concepts Chief Executive Josh Glass said his company would honor Hendrix's memory by donating some of the profit from the Liquid Experience to an unidentified music education foundation.
KISS, when reached for comment, said this blatant commercialism was disturbing.
/s
Don't drink the liquid brown acid.
I'm going to start marketing a Jimmy Carter energy drink. You start out feeling fresh and honest, then develop a malaise, after which people's opinion of you goes straight to hell. You keep popping up everywhere, even places where you don't belong, and making a fool of yourself. I just have to figure out what ingredients to put into the drink to achieve the desired effect.
Prune juice... would be the drink for Ol' Liver-Lips.
"...I can see you've had your fun, but darlin' can't you see my signal turn from green to red -
I can see a traffic jam staright up ahead..."
THIS ought to be a good thread.
Is it purple? Jimi's last "liquid experience" could not have been too pleasant.
Do you Drink it, Smoke it, or Inject it?
LOL!
Purple Haze :-)
guitar ping
If there's a great thing about being dead is that it helps solidify a legacy, usually positive, whether it's deserved or not. Jimi, had he lived, would most certainly have gone on tours presented by Depends, Colt 45, or Oreck Vacuum Cleaners.
They are hoping it fares better than the failed grape-flavored drink venture in 1978 with Jim Jones.
And stay off the light towers!
It doesn't bother me. Hendrix was the best of the best, but I won't drink that crap anyway.
"To see his image and the beautiful feelings it has created during my lifetime cheapened by base advertising ... is very disappointing to me," said bassist Michael Balzary, better known as Flea of the Red Hot Chili Peppers.
From a guy who performed with nothing on but a tube sock over his genitalia? Amazing.
Maybe he'll have his own sock line, someday.
The concept is great. Wonder what Colt45 could come up with for James Brown...
Didn't Billy Dee Williams get in trouble for domestic violence not long after becoming their pitchman? At least JB would be safe from the law.......
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