Posted on 08/04/2026 5:14:48 AM PDT by Red Badger
Hollywood pulled out all the stops for “The Odyssey” – They relied heavily on director Christopher Nolan’s built-in and generally pretentious audience to drive early box office revenues.
The hype machine was running non-stop for months before the release. The distributor’s focused heavily on IMAX ticket sales, which cost more than double a normal theater ticket. They attempted to hide the woke content of the film from the public for as long as possible (an ancient Greek epic with no Greeks, featuring black, Asian, Hispanic and trans actors with a story that deconstructs the hero’s journey of Odysseus, making him into a broken shell of a man. Historical inaccuracies and modernization are rampant in the movie.
Critical websites also froze the audience ratings above 95% by rejecting most negative reviews.
Despite all of this, The Odyssey’s early box office was not impressive compared to most blockbuster movies. It didn’t even break the top 60 movies for opening weekend revenues (adjusted for inflation). The political left rushed onto social media to declare victory, claiming that “Get Woke, Go Broke is over”.
Then, Spider Man: Brand New Day opened and ate The Odyssey’s lunch, showing how a real blockbuster is supposed to perform.
For its opening weekend, Spider Man raked in $927 million worldwide – Compare that to The Odyssey’s $264 million global box office for the first weekend. Spider Man crushed The Odyssey without trying. Spider Man is projected to make around $2.5 billion in the next few weeks while Nolan’s movie is struggling to hit $1 billion. If Nolan had made a non-woke movie, maybe he would have had better numbers.
The Odyssey’s theater take sounds like a success, despite being easily surpassed by Spider Man. However, with all the bluster over the film’s “woke triumph”, leftists are avoiding an inconvenient truth: The Odyssey has yet to make a single penny in raw profit.
Nolan’s woke translation has brought in $911 million after three weeks, but it needs around $950 million just to break even. This is accounting for marketing costs, theaters taking their 50% cut, and Nolan taking his own 20% cut of revenues as part of his contract. Will the Odyssey break even? Probably, but Universal Studios will be straining to make any meaningful profit from the production.
Nolan will be laughing all the way to the bank, but distributors will not be as fortunate. Spider Man has already surpassed the break even point and made a profit.
In the end, The Odyssey will represent nothing more than a woke vanity project for a director who is fading in talent. Nolan says he may be taking several years away from the business after Odyssey, which means Hollywood expended all its ammunition on one last stand.
The Hollywood model has long been to force progressive content on audiences while ignoring public pleas for less propaganda. In the minds of the elites, the masses must be conditioned over time to accept wokeness. They believe that if they saturate the market for long enough, movie-goers will eventually capitulate and accept woke as the new normal. This has not happened.
Instead, nearly every woke movie and streaming series has failed, losing the industry billions in cumulative production costs. Studios have been forced in the past couple of years to return to less political messaging and more classic entertainment.
The Odyssey is a defiant rebellion, specifically designed as a vehicle to revitalize the Hollywood argument in favor of woke content. Yet, compared to non-woke movies, the profit margin is looking dismal.
The political left never learns, they only double down on failure and convince themselves that their own propaganda is reality. Even if one considers The Odyssey a “success” for making it’s money back, how many woke movies can Christopher Nolan possibly direct? One every few years? No other director has a similar simp audience to lean on.
Meaning, The Odyssey is likely the last gasp, the death rattle of far-left content gaining any momentum in theaters for years to come. One woke movie breaking even does not make up for hundreds of box office disasters.
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It has absolutely turned a profit. Don’t believe the goal post movers. I think they’re all Hollywood accountants, professionals at saying nothing ever makes a profit no matter profitable it is.
Variety a vanity publication that makes its money by promoting the industry.
As I stated no one knows the real number yet, you are trying to make the case that a self-serving, vested interest publication speculating on cost somehow should be the unchallenged truth, who is silly?
Already agreed no one actually knows, I asked for the facts from you, and you give a speculative article, literally what I stated in the post not to do.
You are fundamentally dishonest, you challenged the drop off, I gave you a verifiable facts, I ask for the facts from you, and you throw out vanity articles.
Thanks for yet again showing how little worth your posts are, have fun with your pablum, not wasting my time with infantile thinking.
“with no Greeks, featuring black, Asian, Hispanic and trans actors”?
Not in the Odyssey I read!!!
Who put together this crap??
Agreed, they still can’t help themselves with content, we will see it is their dollars.
Be interesting to see if Gibson makes one and then how it fares
The Hand. And it was cool, they made a human floating tower. And The Hand are ninjas, Japanese.
Revenue quality rarely have much do to with each other. Movies make money on appeal. Spider-Man, like all superhero movies, is a classic 4 quadrant movie, those are supposed to make bank. Nolan generally avoids making 4 quadrant, and yet still makes money, nearly 4 quadrant money. Somehow he appeals even without trying appeal.
Forbes is not quoting any reported finances, they are literally referencing the Vanity article, the vanity article only states the cost with absolutely no sources backing it up. Vanity is only posting what they were told to post.
Last time I will help you, the 250 million is only a reported budget projection and does not include any of the following: payroll, construction, visual-effects work, insurance, location spending. A film can also continue generating production expenses after principal photography through editing, sound mixing, music recording, additional visual effects, reshoots, delivery materials, and legal clearances
NONE of this is reported and is why often the film costs are revealed to be MUCH more after it releases and has its run.
You are not a very good troll, boring and uniformed actually.
For a source to learn more go here https://www.thepricer.org/how-much-did-the-odyssey-cost-to-make/
And Liberty Daily is the paper of record
Variety has been the industry publication since before it was used in the Hollywood series of I Love Lucy 70 years ago.
It’s not my job to research and convince
If you want to believe what you want to believe go ahead.
The drop-off is actually pretty good. Non-nerd movies generally drop 1/3 weekend to weekend. Nerd movies generally drop 2/3 (nerds come early but not often). Odyssey dropped 27% on the 2nd weekend and 43% for the second. So basically par for non-nerd movie, or seriously over performing for a nerd movie (I honestly have no idea which category to put it in). Nobody involved is sad about that chart.
Nolan.................
The thing we like the most about Spiderman is that of all the "superheroes", he's the most Christian of the bunch: he readily forgives his enemies and works for the protection of everyone often while risking his own life.
Fine message for all of us. Now where is that damn radioactive spider?
I mentioned that I was at the Spider man movie yesterday. The previews for the upcoming “blockbusters” in the fall made me weep for Marvel/Disney.
I know these things are in production for years and they have no choice but to release them…but there is a “Black Panther” wannabe movie coming out that is going to fall…hard. I hope they haven’t bet the farm on it.
We are still a year or two from getting the “crap” out of the system.
Nobody is talking about it because no one wants to go either direction, no crowing either way. Which means imo the actual success for profit is still on the fence.
People forget 900 million sales mean they movie made 450 million (half goes to theaters) so even if you believe the reported cost of 325 million total production and marketing it made 125 million. Realistically I think the costs of the movie are likely in the 500 - 600 million range.
I think the movie will likely turn a profit but has not yet I think and it won’t be a cash cow.
I don’t see it as a nerd movie since they literally veered off of an actual source faithful adaptation, by their own words they were going for something different, that pretty much takes the nerds out of the equation imo.
Well they all should have consulted you, then.
I should consult you
What is your estimate? Based on a feeling? 1 billion?
Ok. When the odyssey surpasses 1 billion you’ll surely come up with some argument worthy of Dana Bash against that
Universal is happy. Nolan is happy. The drop off is within normal range at 2+ weeks and the guys love this movie
I liked it. I liked Spider-Man as well. We rewatched the Spider-Man series at home last weekend
I reread the odyssey. Nolan did a fine job with it
Friends and family have me watching all the Nolan movies. I am not part of cult followers. I’ll re watch dark knight. No other
He also had all the women killed who were sleeping with the parasites.
Can’t offend the femnazis who pretend women are somehow better morally
Nobody is talking about what? The money? Plenty of people are talking about the money, mostly idiots who have staked their sense of self worth on the movie failing, which it clearly has not. Nobody in the production is talking about the money because nobody in a production EVER talks about the money. They’re generally busy working on their next movie, and thankful the press tour is over. Plus of course they don’t make the accountants’ job harder, they have to make sure nothing ever makes a profit so nobody with points on the back end gets anything. Don’t irritate accountants, they’re the real power.
It’s not really half. That’s a rule of thumb but not true. It’s a sliding scale with the generally 80% from the first weekend going to the distributor on through to the producers. And then global revenues are even more complicated.
Your “realistic” number is made up by you. The reality is the movie made money.
I don’t know if it’s nerd or not. Normally sword and sandals is nerd territory. But who knows. Either way though it’s a par chart or much better than par chart. All crowing that it’s tanking is factually challenged.
Yeah I was meaning since the opening week where all of the presales would have been and the word of mouth would have started. Doesn’t seem to have slowed it down one bit.
The wokies arseholes pushing this crappola did not expect that the commie trash “femNazi translator” would turn on them. She came out condemning Nolan’s latest pile of garbage.
And again, show me where it made money already. Give the hard financial sheets. I agreed several times it likely will, presented typical industry thumb rules for my reasoning. I even presented real hard data in the form of collected sales and websites that describe the process. you just keep saying so because you say so.
You do the same but only make the case you are more correct because you say so, literally you have no standing any more valid than mine, you just want it to be true more...lol you are really vested in this like the other guy here.
AND again, how is -43% not slowing down after only 2 weeks?
So many wokies just spewing as usual but provide no facts.
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