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Posted on 06/27/2026 4:46:32 AM PDT by DoodleBob
MILAN, June 25 (Reuters) - Ferrari's first-ever EV model, which has triggered a flurry of criticism since its unveiling last month, needs to be "digested" before it can be understood, the company's Chief Product Development Officer Gianmaria Fulgenzi said on Thursday.
The €550,000 ($626,000) Luce is a four-door, five-seat family car which has baffled fans and commentators alike, as it looks nothing like the Italian marque's usual fare of low-slung, petrol-powered sports cars.
Its styling, largely the work of former Apple designers Jony Ive and Marc Newson, has provoked endless unflattering memes on social media, including some that compared it to a vacuum cleaner.
"A car like this needs to be seen - and seen a lot - it needs to be digested, right? Otherwise your mind rejects certain solutions, it shuts them out," Fulgenzi said on the sidelines of a tech event in Milan organised by Siemens.
Ferrari has shrugged off the criticism of its latest offering, insisting that customer interest is strong, and denying reports that it is forcing top clients to buy the Luce to qualify for the purchase of other limited-edition models.
(Excerpt) Read more at reuters.com ...
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No, turds have already been digested...
CC
Exactly! This thing was pooped out the other end.
I think it was investment broker Jim Rogers who said, “only invest in companies an idiot could run, because eventually one will.”
Dude is trying to save his job.
Ferrari people I’ve seen comments from hate it.
Maybe it needs a Cracker Barrel hood ornament
Ferrari’s execs will be the ones digesting it right before they’re fired.
not sure if we’d need to take pepto bismol or a ton of exlax but these e-cars sure are not attractive
Wonder what Enzo would have said about this.
People liking the name will only take you so far.
The design must be driven by the communist ugly art goal.
I don’t know much of anything about that Ferrari, but I think they better take stock of it & start over. The price is outrageous, the looks weird. Much rather have a Lexus for a lot less money. A piece like this one surely isn’t what sells Ferraris.
Run roh!
Enrico Galliera, chief marketing and commercial officer for over 16 years, will leave the company, according to Ferrari’s statement… CEO Benedetto Vigna praised Galliera for playing “a significant role” in Ferrari’s growth and global brand strength - the kind of send-off that tends to accompany exits nobody wants to explain in detail.
You win Post of the Thread.
It isn’t even red.
I don't.
There’s a whole lot of drinking the EV Kool-Aid bound up in this product. VW AG (which is a whole pile of brands, not just VW) consumed a lot too, and have started backing away from their prior pronouncements.
Gross. Digested things are, literally, shit out in the end.
Ferraris were born from racing and principled leadership. Their owners were, back in the day, true enthusiasts, many of them amateur racers. The Ferrari V-12 engine was a beast, producing smooth, turbine-like power and a sound like no other. The cars were almost always stunning to look at, and all looked incredible in red. They smelled wonderful, and required strength and skill to drive. They were a car for a certain type of man. Ferrari Corporate, with this abomination of a vehicle, has signaled that they no longer care about that man; their quarterly bottom line is now more important.
It would be interesting to know how many of the buyers of this thing are women.
But think of all the Virtue Points a half a million dollars will bring.
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