An American Whiskey Giant Just Reported a Shocking Sales Drop

Inc. Blog ^ | November 5, 2025 | Ava Levinson

[Diana in Wisconsin]

More for 'She Who Shall Not Be Named!'

[dfwgator]

[Diana in Wisconsin]

“’There’s a growing concern that our international consumers are increasingly opting for domestically produced spirits or imports from countries other than the U.S., signaling a shift away from our great American spirits brands,’ Chris Swonger, president and CEO of the spirits council said in an October statement.”

Did Whiskey go Woke and I missed it?

[Organic Panic]

My Fault. I cut back my drinking quite a bit.

[montag813]

There are WAY too many choices in the liquor store.

[Organic Panic]

It did indeed. I forget which brand, I think maybe Jaimeson. Featured a big advertisement where a bunch of trannies were drinking their booze.

[larrytown]

Weed.

[yesthatjallen]

"The issue appears to be twofold. Higher tariffs are discouraging foreign buyers, making it more challenging for spirits companies to stay afloat. Tequila and mezcal sales outpaced whiskey for the first time in 2023.

But Americans are also drinking less than ever. In a July Gallup poll, only 54 percent of U.S. adults said they drink alcohol. That’s the lowest number since 1939, when Gallup began tracking drinking trends."

Notice how they put tariffs first. It's not tariffs. The current young generation is dramatically drink less than other generations.

[Diana in Wisconsin]

The only time I have Whiskey in the house is when I make ‘Whiskey Glazed Carrots’ for a holiday meal.

And that’s not even GOOD Whiskey, LOL!

I like Vodka. Dirty Martinis to be specific. And if we’re dining out, you gotta have an Old Fashioned before dinner.

Southern Comfort Old Fashioned Sweet with OLIVES. Hold the fruit.

[butlerweave]

I stopped drinking years ago ,it cost tooooooooo much , it must be real expensive now ,LOL

[Red Badger]

Government shutdown....................

[madison10]

Soooo...the SNAP people stopped getting whiskey? It wasn’t direct anyway. Through their friends.

[Diana in Wisconsin]

Well, there ya go!

[fidelis]

[catnipman]

MPG whiskeys [they don’t seem like many top-shelf whiskeys to me]:

George Remus

Rossville Union

Eight & Sand

Ezra Brooks

Rebel

Daviess County

Yellowstone

Old Ezra

Penelope

MGP also supplies whiskey to many non-owned brands (e.g., Bulleit, High West), but the above are directly under their portfolio. Availability varies by state.

[Myrddin]

Before my cancer was detected in early 2024, I often enjoyed a 16 oz beer with my evening meal. The Whipple procedure was hard on my liver and pancreas. This year, I purchased a 6 pack of 12 oz bottles of Sam Adams Oktoberfest beer. I enjoyed the first one and the alcohol hit me much harder than it had in the past. I remained intoxicated for over 4 hours. I don't think I can indulge in alcohol anymore. My liver is no longer playing nice.

I was the bartender growing up. Dad would go through 3 martinis before dinner and a bottle of wine at dinner. Mom preferred a couple scotch and water drinks while dad drank his martinis. I never developed an affinity for hard liquor. I did have a few rum and coke mixes and one tequila sunrise. My stomach was a wreck for days after the tequila sunrise.

[kosciusko51]

Johnny Walker, if I remember correctly. To the tune of “Take a Walk on the Wild Side”.

[HIDEK6]

Once they banned smoking from bars, it no longer was fun to drink.

And tattoos killed the strip clubs.

[crusty old prospector]

I looked it up. It was J&B.

[BenLurkin]

“I drink alone” could be a new song with all those names.