[yesthatjallen]

"The issue appears to be twofold. Higher tariffs are discouraging foreign buyers, making it more challenging for spirits companies to stay afloat. Tequila and mezcal sales outpaced whiskey for the first time in 2023.

But Americans are also drinking less than ever. In a July Gallup poll, only 54 percent of U.S. adults said they drink alcohol. That’s the lowest number since 1939, when Gallup began tracking drinking trends."

Notice how they put tariffs first. It's not tariffs. The current young generation is dramatically drink less than other generations.

[erlayman]

These earning numbers are in the space of a single quarter. It is not a trend.