Posted on 10/20/2025 11:25:09 AM PDT by Red Badger
Across advertising and popular media, seemingly everyone is grabbing their fringe, denim and Stetson boots, in a wholehearted embrace of the American West.
It’s cowboys – and they’re “everywhere,” said Emily Keegin, a photo director for both magazines and brands. “It’s more pervasive than I think I’ve ever seen a trope in recent history.”
Long associated with a hardworking, old-school, rugged American masculinity, the cowboy’s current popularity could be a reflection of our national politics — conservatives, including members of the Trump administration, have embraced cowboy hats and similar imagery. But today’s prevailing cowboy image also highlights how cultural myths are continuously upcycled and resold, regardless of their origins.
Cowboy-inspired fashion graced October’s issue of Vogue, which featured cover stars Kendall Jenner and Gigi Hadid on horses at a Wyoming ranch. Beyoncé’s “Cowboy Carter” tour had thousands two-stepping in their country best. The longstanding Western drama “Yellowstone,” its spinoff “1923” and the Billy Bob Thornton-led “Landman” are among some of the most-watched TV series. And a wide range of brands including fast-casual restaurant Sweetgreen and luxury outerwear brand Canada Goose have embraced cowboy hats and rusted-red canyon backdrops in ad campaigns.
“This idea of American patriotism ties into this identity,” said Melynda Seaton, art historian at East Texas A&M University. “And I think now, we’re seeing it more.”
Our ideas about cowboys are divorced from reality Our collective interest in cowboys can be traced to at least the 1880s, when the Buffalo Bill Wild West shows — a theatrical vaudeville traveling performance — brought romantic and entertaining notions of the West and cowboys to the collective popular culture. Since then, those tropes, popularized by Western films, have reappeared in cycles, Seaton said.
(Excerpt) Read more at cnn.com ...
Yippeee kay-yay......
SURE BEATS “WHITE WOMEN WITH BLACK PARTNERS”
HOW ‘BOUT THEM COWBOYS!!!!!!!.....................
HUH, maybe a Stetson hat and Lucchese boots.
My guess would be an emerging effect from the Yellowstone series and its spin-offs.
You would be surprised at how many mixed race couples there are in The South, as opposed to elsewhere in the US.................
HOW ‘BOUT THEM COWBOYS!!!!!!!.....................
Dallas or Oklahoma State?
I sat on a Florida Highway Patrolman’s Stetson hat once............
Maybe because we live in ranch country in Idaho near Montana?
And the white guy is still an unshaven slob.
The one who isn’t is a messy ditz in the kitchen cooking for his ill-behaved children, and for his working wife, who looks on marginally approving.
It’s why I watch movies.
Are these cowboys in the room with us now?
If I need a real man, I’ll chose a cowboy over ANY ivy-league faculty. (Remember, that their ‘female’ faculty members just might be men, since they appear to not know the diff.)
Mine's crushable
Do you want your boys to grow up running around the yard shooting at each other with cap guns? Or being read stories by luciferian tranny clowns?
Not sure. Maybe rap star turned country singer, Bouyancy, can shed some light on this.
BOTH!..................
Yeah, nothing says “American patriotism” like the America hating Beyonce, in her phony country western outfit.
Such a stupid article, insanity is everywhere.
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