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Maxwell House coffee is changing its name for the first time in 133 years — and there’s a bizarre reason why
NY Post ^ | 10/01/2025 | Brooke Steinberg

Posted on 10/01/2025 9:48:04 AM PDT by DFG

Changes are brewing — and they could be a sign of a decline in living standards.

Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.”

While the coffee blend will remain the same with the same “taste, aroma, quality and ingredients,” the rebrand is in name only to represent the reality of today’s consumers.

Nearly a third of Americans are now renting smaller places, rather than purchasing full-size homes — and the coffee giant wants to reflect that stat with its temporary rebrand.

“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a statement, implying that drinking Maxwelll Apartment at home can help consumers save up to buy a house more quikly.

“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”

The American coffee brand is offering a 12-month “lease” of Maxwell Apartment coffee to keep coffee lovers stocked up with a full year’s worth of coffee.

For $39.99, fans can snag four 27.5-ounce canisters of Maxwell Apartment coffee on Amazon. To put it into perspective, just one 27.5-ounce canister of Maxwell House coffee is about $13 on Amazon.

Along with the rebranded canisters, customers will get an official Maxwell Apartment “lease” they can sign.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy
KEYWORDS: brookesteinberg; buffoons; coffee; maxwellhouse; newyorkpost; stupiditywellbye; workslikesatire
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To: IYAS9YAS

Missed it by that much (as long as the thread’s about Maxwell stuff).


21 posted on 10/01/2025 9:56:55 AM PDT by HartleyMBaldwin
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To: DFG

Kind of tacky, but these days any price break is welcome.


22 posted on 10/01/2025 9:57:09 AM PDT by Anti-Bubba182 ("Either we fight back or they will kill us" Elon Musk)
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To: DFG

Do people really still drink that sh*t? SMH


23 posted on 10/01/2025 9:57:10 AM PDT by D_Idaho ("For we wrestle not against flesh and blood...")
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To: HartleyMBaldwin

Maxwell’s Silver Hammer


24 posted on 10/01/2025 9:57:11 AM PDT by dfwgator ("I am Charlie Kirk!")
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To: DFG

Reconditioned coffee grounds, I presume?


25 posted on 10/01/2025 9:57:31 AM PDT by piasa (Attitude adjustments offered here free of charge)
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To: DFG
Let me guess, DEI white woman CEO? Maybe with dark glasses, making $7m a year?
26 posted on 10/01/2025 9:58:03 AM PDT by Vision (“Our Democracy” means "Our Slush Fund." The Left is hate.)
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To: DFG

How about Maxwell Tent-City?


27 posted on 10/01/2025 9:58:17 AM PDT by Robert DeLong
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To: DFG

I’m still waiting for them to tell us what is wrong with the last drop.


28 posted on 10/01/2025 9:58:58 AM PDT by posterchild
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To: DFG

From the corporate “horse’s mouth, it’s all about getting into the News.
https://news.kraftheinzcompany.com/press-releases-details/2025/For-the-First-Time-in-133-Years-Maxwell-House-Rebrands-as-Maxwell-Apartment/default.aspx


29 posted on 10/01/2025 10:00:13 AM PDT by Jarvis Law 2.0
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To: Sequoyah101

Maxwell Tarp. There were folks living in holes in the ground in thr local park, back in 2020.


30 posted on 10/01/2025 10:00:34 AM PDT by gundog (The ends justify the mean tweets. )
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To: DFG

Is this apart of the you will own nothing theme?

Will I actually own this coffee?

Dumb name change. Management can’t leave things alone. This will hurt the brand.


31 posted on 10/01/2025 10:00:40 AM PDT by moviefan8
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To: Sequoyah101

Maxwell Equations?


32 posted on 10/01/2025 10:00:45 AM PDT by NorthMountain (... the right of the people to keep and bear arms shall not be infringed)
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To: DFG

I have to admit, Maxwell coffee is the kind that you rent rather than buy. Right next to the “Red, White and Blue” beer.


33 posted on 10/01/2025 10:00:47 AM PDT by Dr. Sivana ("Whatsoever he shall say to you, do ye." (John 2:5))
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To: DFG

How about “Maxwell Bunion” to reflect the fact that younger folks will be walking a lot more since they won’t be able to afford a car until they’re 50.


34 posted on 10/01/2025 10:00:57 AM PDT by fruser1
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To: DFG

Another woke cow, Holly Ramsden, trying to ruin a company.


35 posted on 10/01/2025 10:01:37 AM PDT by HYPOCRACY (Wake up, smell the cat food in your bank account. )
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To: dfwgator

I am not a fan of Maxwell’s Silver Hammer. Shoulda have been left off the album.


36 posted on 10/01/2025 10:02:26 AM PDT by moviefan8
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To: DFG

Yeah, I’m sure there are tons of coffee drinkers in apartments who will now switch to your brand because that offensive word “house” is gone.


37 posted on 10/01/2025 10:02:41 AM PDT by Restless
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To: DFG

DEI Board of Directors writ large.


38 posted on 10/01/2025 10:03:15 AM PDT by E. Pluribus Unum (Je suis Charlie Kirk.)
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To: Flag_This

“”Maxwell Duplex sounds way better.””

I don’t know. I kinda like the sound of “Maxwell Trailor”. Much cheaper than “Maxwell Apartment” and yet, more room to grow.


39 posted on 10/01/2025 10:03:26 AM PDT by Danie_2023
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To: DFG

Maxwell doublewide


40 posted on 10/01/2025 10:03:34 AM PDT by central_va ( I won't be reconstructed and I do not give a damn...)
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