Posted on 10/01/2025 9:48:04 AM PDT by DFG
Changes are brewing — and they could be a sign of a decline in living standards.
Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.”
While the coffee blend will remain the same with the same “taste, aroma, quality and ingredients,” the rebrand is in name only to represent the reality of today’s consumers.
Nearly a third of Americans are now renting smaller places, rather than purchasing full-size homes — and the coffee giant wants to reflect that stat with its temporary rebrand.
“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a statement, implying that drinking Maxwelll Apartment at home can help consumers save up to buy a house more quikly.
“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”
The American coffee brand is offering a 12-month “lease” of Maxwell Apartment coffee to keep coffee lovers stocked up with a full year’s worth of coffee.
For $39.99, fans can snag four 27.5-ounce canisters of Maxwell Apartment coffee on Amazon. To put it into perspective, just one 27.5-ounce canister of Maxwell House coffee is about $13 on Amazon.
Along with the rebranded canisters, customers will get an official Maxwell Apartment “lease” they can sign.
(Excerpt) Read more at nypost.com ...
Maxwell trailer.
Maxwell House-Less
I had to check.
Sadly not.
What a funny joke!
—— you mean it’s not a joke? They actually named it Maxwell Apartment Coffee?
So, Mr Maxwell House wasn’t a slaveowner, and never said the “N word”?
Maxwell Tent
Maxwell Hovel
Maxwell Pod
Maxwell Sofa
Maxwell Cubicle
Maxwell Trailer
Maxwell Tiny Home
Maxwell Parent's Basement
Doesn’t this just scream that it was thought up by a guy with a man bun who doesn’t ware socks.....
Maxwell Section 8
Not the Bee but woke CEO’s
“...with the same “taste, aroma, quality and ingredients,”...
It has NONE of those qualities.
Want some serious coffee? Go to these places:
https://www.konacoffeeandtea.com/?srsltid=AfmBOopfv8FA-
iSGBKgFrWAYDwKz8aNkZaoZTUfUtLqZancX5L-NrOqh
“Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.””
It’s gotta be the Bee!
Sorry about that, chief. Missed it by that much.
Coming up next, Maxwell Tent.
“Jim never would have a second cup of coffee back when we lived in a house”
Maxwell Evicted
Maxwell Foreclosed
Maxwell Underwater
Maxwell Homeless Camp
Maxwell’s
Maxwell Flats
Maxwell’s Pad
Maxwell Lodge
Maxwellotel
Maxwell Shelter
Maxwell’s but not Ghislaine
You beat me to it.
If it ain’t broke, don’t break it.
No one I know ever believed the word “House” in Maxwell House was referring to their own personal home - whether a house or otherwise.
To most folks the “House” in Maxwell House was merely the second part of the name Maxwell House, and not any persons “house” or home at all.
So someone is going to be attracted to “Maxwell Apartment” because they don’t reside in a house? I don’t think so.
The owners of Maxwell House are making a stupid joke of their own name. I hope they get taken to the cleaners on their sales.
Between the Civil War and the 1930's practically every American of note had stayed there at some time, enjoying the highest standards of luxury found outside of America's most major cities.
After burning down on Christmas 1961 it was replaced by the 20-story 4th & Church Building, known successively as Third National, SunTrust and now SeviceSource Tower. I worked in it for several years as security and then assistant I.T. for a brokerage firm there.
Despite reputation I never saw a ghost in all that time.
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