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Maxwell House coffee is changing its name for the first time in 133 years — and there’s a bizarre reason why
NY Post ^ | 10/01/2025 | Brooke Steinberg

Posted on 10/01/2025 9:48:04 AM PDT by DFG

Changes are brewing — and they could be a sign of a decline in living standards.

Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.”

While the coffee blend will remain the same with the same “taste, aroma, quality and ingredients,” the rebrand is in name only to represent the reality of today’s consumers.

Nearly a third of Americans are now renting smaller places, rather than purchasing full-size homes — and the coffee giant wants to reflect that stat with its temporary rebrand.

“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company, said in a statement, implying that drinking Maxwelll Apartment at home can help consumers save up to buy a house more quikly.

“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”

The American coffee brand is offering a 12-month “lease” of Maxwell Apartment coffee to keep coffee lovers stocked up with a full year’s worth of coffee.

For $39.99, fans can snag four 27.5-ounce canisters of Maxwell Apartment coffee on Amazon. To put it into perspective, just one 27.5-ounce canister of Maxwell House coffee is about $13 on Amazon.

Along with the rebranded canisters, customers will get an official Maxwell Apartment “lease” they can sign.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy
KEYWORDS: brookesteinberg; buffoons; coffee; maxwellhouse; newyorkpost; stupiditywellbye; workslikesatire
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To: Flag_This

Maxwell trailer.


101 posted on 10/01/2025 11:04:14 AM PDT by GingisK
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To: DFG

Maxwell House-Less


102 posted on 10/01/2025 11:08:50 AM PDT by Pocketdoor
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To: crusty old prospector

I had to check.

Sadly not.


103 posted on 10/01/2025 11:12:46 AM PDT by metmom (He who testifies to these things says, “Surely I am coming soon." Amen. Come, Lord Jesus….)
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To: DFG

What a funny joke!

—— you mean it’s not a joke? They actually named it Maxwell Apartment Coffee?

So, Mr Maxwell House wasn’t a slaveowner, and never said the “N word”?


104 posted on 10/01/2025 11:15:40 AM PDT by I want the USA back (America is once again GREAT! Blue Lives Matter! White lives matter. )
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To: Sequoyah101
How about:

Maxwell Tent
Maxwell Hovel
Maxwell Pod
Maxwell Sofa
Maxwell Cubicle
Maxwell Trailer
Maxwell Tiny Home

Maxwell Parent's Basement

105 posted on 10/01/2025 11:17:05 AM PDT by Living Free in NH
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To: DFG

Doesn’t this just scream that it was thought up by a guy with a man bun who doesn’t ware socks.....


106 posted on 10/01/2025 11:18:13 AM PDT by BFW
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To: DFG

Maxwell Section 8


107 posted on 10/01/2025 11:24:40 AM PDT by Cowgirl of Justice
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To: DFG

Not the Bee but woke CEO’s


108 posted on 10/01/2025 11:26:50 AM PDT by SkyDancer ( ~ Am Yisrael Chai ~)
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To: DFG

“...with the same “taste, aroma, quality and ingredients,”...

It has NONE of those qualities.

Want some serious coffee? Go to these places:

https://www.monarchcoffee.com

https://www.konacoffeeandtea.com/?srsltid=AfmBOopfv8FA-
iSGBKgFrWAYDwKz8aNkZaoZTUfUtLqZancX5L-NrOqh

https://volcanicacoffee.com

https://coffeefool.com

https://www.coffeeam.com


109 posted on 10/01/2025 11:30:11 AM PDT by Carriage Hill (A society grows great when old men plant trees, in whose shade they know they will never sit.)
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To: DFG

“Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell Apartment.””

It’s gotta be the Bee!


110 posted on 10/01/2025 11:32:40 AM PDT by aquila48 (Do not let them make you "care" ! Guilting you is how they. control you. )
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To: DFG

Sorry about that, chief. Missed it by that much.


111 posted on 10/01/2025 11:34:37 AM PDT by farm_kid (Seize a carp a day (carpe per diem))
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To: DFG

Coming up next, Maxwell Tent.


112 posted on 10/01/2025 11:43:44 AM PDT by 9YearLurker
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To: DFG

“Jim never would have a second cup of coffee back when we lived in a house”


113 posted on 10/01/2025 11:50:32 AM PDT by Zack Attack (✔)
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To: 9YearLurker

Maxwell Evicted

Maxwell Foreclosed

Maxwell Underwater


114 posted on 10/01/2025 11:50:55 AM PDT by Presbyterian Reporter
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To: DFG

Maxwell Homeless Camp


115 posted on 10/01/2025 12:05:54 PM PDT by Steve_Seattle
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To: DFG

Maxwell’s
Maxwell Flats
Maxwell’s Pad
Maxwell Lodge
Maxwellotel
Maxwell Shelter
Maxwell’s but not Ghislaine


116 posted on 10/01/2025 12:23:58 PM PDT by Albion Wilde (Draw the line that Kirk exemplified: debate is healthy; violence is unacceptable. --Christopher Rufo)
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To: Cowgirl of Justice

You beat me to it.


117 posted on 10/01/2025 12:28:09 PM PDT by kosciusko51
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To: DFG

If it ain’t broke, don’t break it.


118 posted on 10/01/2025 12:45:49 PM PDT by HandyDandy (“Borders, language and culture.” Michael Savage)
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To: DFG

No one I know ever believed the word “House” in Maxwell House was referring to their own personal home - whether a house or otherwise.

To most folks the “House” in Maxwell House was merely the second part of the name Maxwell House, and not any persons “house” or home at all.

So someone is going to be attracted to “Maxwell Apartment” because they don’t reside in a house? I don’t think so.

The owners of Maxwell House are making a stupid joke of their own name. I hope they get taken to the cleaners on their sales.


119 posted on 10/01/2025 12:47:41 PM PDT by Wuli (uire)
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To: DFG
Teddy Roosevelt enjoyed the coffee at Nashville's Maxwell House Hotel and proclaimed it "Good to the last drop" - as the story goes. What's overlooked here is the legacy of the hotel itself, which defined grandness in temporary lodging before Hilton or Waldorf Astoria. It was there where Nathan Bedford Forrest formed the original Ku Klux Klan.

Between the Civil War and the 1930's practically every American of note had stayed there at some time, enjoying the highest standards of luxury found outside of America's most major cities.

After burning down on Christmas 1961 it was replaced by the 20-story 4th & Church Building, known successively as Third National, SunTrust and now SeviceSource Tower. I worked in it for several years as security and then assistant I.T. for a brokerage firm there.

Despite reputation I never saw a ghost in all that time.

120 posted on 10/01/2025 12:50:05 PM PDT by MikelTackNailer (The South will rise again. Real soon. Any time now.)
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