Posted on 08/25/2025 12:24:29 PM PDT by Red Badger
Cracker Barrel has issued a new statement in response to the outrage over the sterile new branding, as its stock continues to free fall. The statement, titled, “A Promise to Our Guests,” was posted to Facebook on Monday morning.
The restaurant chain, long beloved for its traditional American charm, faced a storm of criticism after unveiling a modernized logo that ditched iconic elements like the barrel and the “Old Country Store” tagline.
Fans, including former President Donald Trump, slammed the change as a “woke” erasure of heritage, leading to a $94 million drop in stock value in just one day.
The statement, issued on Monday, attempts to convince customers that the core of Cracker Barrel remains unchanged despite the rebrand.
“We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” Cracker Barrel wrote.
The company asserted that, “The things people love most about our stores aren’t going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”
“We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees,” the statement said. “At the end of the day, our promise is simple: you’ll always find comfort, community, and country hospitality here at Cracker Barrel.”
Company officials emphasized that beloved features like the rocking chairs, peg games, and vintage decor are here to stay, and the “old timer” figure of founder Uncle Herschel will still grace menus and stores.
While Cracker Barrel claims it’s “listening to our guests and employees,” many on social media have said they view the statement as a half-hearted apology, when what they actually want is a reversal. Americans are clearly fed up with corporations scrubbing tradition in favor of trendy, progressive, and often brutalist, aesthetics.
READ THE STATEMENT IN FULL AND SEND THEM YOUR THOUGHTS HERE:
https://www.facebook.com/crackerbarrel/posts/1217523207071785?ref=embed_post
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Old Peg Game
Not going to be eating there ever again.
It’s not going to help.
Corporate blather and jargon
It’s 4 pages too long. They could have, and should have, said what they needed to say in 3 sentences.
Give them a shovel. Force then to dig their own grave.
I saw a video of the interior of one of the newly decorated stores and I really liked it.
However, my wife and I stopped eating there because the consensus is that their food has gone terribly downhill. I’m sure it’s because they want to avoid raising prices in spite of increasing costs. But at the end of the day it means we are no longer fans of their food.
“The restaurant chain, long beloved for its traditional American charm”
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I’ve always found it a little disingenuous that more than likely 90% of the merch they sell in the store front is made in china....and the wall art as well more than likely. 😏
“former President Donald Trump,” I missed that somehow, was it in breaking news?
They are doing a good job all by themselves...............
Again, this reminds me of the evolution of Fuddruckers in Idiocracy. Step by step...
“...Fans, including former President Donald Trump...”
WTH?????????????????????
“Former” President Donald Trump????????????????????
Syncs up well with the earlier “response has been overwhelmingly positive” comment, doesn’t it!
Doesn't seem they've been listening at all. If they keep "listening" like they are now they'll go the way of Steak and Ale...
Last time SHE’LL use chatbot to write her article
Nice try but you’ll have the bend the knee and eat this one, CB. Another lesson for corporate America: Beware the girl bosses with the smart girl glasses, and their manifestly stupid ideas. I’m thinking they need to change the logo back, hit some sort of middle ground on the decor, and offer some big promotion. Been there many times while traveling in the Midwest. They’re rare here in CA, but there’s one of the few about ten miles from my
House, and I’d go just to show there’s no hard feelings, but they have to be more contrite than this
Guess I missed out on that one. Fuddrucker’s Fudded up I guess.
Well, Cracker Barrel cracked their own barrel.
Now they have to live with that. I don’t go where the alphabet people are hailed.
“A Promise to Our Guests”
**************
Pure vagueness and avoidance of the real issue.
We're sorry. We will keep our traditional logo. We fired our CEO.
What else would you expect from gateway pundit? 🤷
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