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Posted on 08/23/2025 8:36:47 PM PDT by Morgana
Cracker Barrel's decision to remove a beloved businessman from its logo has sparked fury across the United States.
The company announced earlier this week it would remove the likeness of Uncle Herschel, the real-life relative of the brand's founder Dan Evins, from its iconic signage.
In the old emblem, Herschel was shown sitting on a wooden chair in front of the eponymous barrel.
But he is notably absent from the new logo, which features just the text of the brand name in a yellow hexagon.
The change is being keenly felt by fans of the restaurant, who knew Herschel as a 'goodwill ambassador to the public', per the company website.
His story resonated with the American public, as a flour salesman for 32 years who traveled across the South to general stores to make his living.
'After his retirement, Herschel brought the long-standing tradition of being a good neighbor to each and every Cracker Barrel store,' the company said.
'He spent most of his working life bringing forth the important yet simple message of what makes a business successful – that people should be treated just as we would have them treat us. He was known throughout Cracker Barrel for his genuine sincerity.'
(Excerpt) Read more at dailymail.co.uk ...
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I’ve only seen one Cracker Barrel, when I was passing through Omaha. Of course, I had to have a meal there.
Putting a bimbo like this in charge may explain it.
“You’re not in the south, I’m just guessing?”
Southwest (not Calif !! ) and Hawaii
I think it is intentional as well. The land value all there restaurants have increased probably 1000% since the restaurants were established and may be worth more than the restaurants themselves. But the restaurant has to go bankrupt so hands dont look dirty in the process.
It’s all driven by a mega global marketing strategy that goes by ESG. Google it. It’s big money global corporations and you ain’t part of it. If you want to run with the big dogs you kowtow to ESG.
I see you beat me to it. Yes, ESG.
Hiring a Karen is your fastest path to bankruptcy.
Interesting post and spot on. Also, I do not like liberal, female CEO’s. I think they lack common sense and marketing sense. This country is becoming more and more unrecognizable due to this horrible generation.
“With so many recent examples of going WOKE is going BROKE, HOW does this continue to happen?”
It’s just more of what’s been going on for a while. They test the boundaries, constantly and with purpose. And they move the dial their way a bit every time they do it.
OUTSTANDING POST!!!!
Yes, she grouped CB with the wrong restaurants.
That CEO with the Mr McGoo glasses is an educated idiot.
+1-800-333-9566 Cracker Barrel.
Get Woke,
Go Broke
People seem to think nothing about
throwing trash like that everywhere
In medicine the “analytical” and treatment approach she is using. called “treating the lab values” Like giving more insulin to lower blood sugar levels, but not telling the patient to lose weight and exercise.
She has applied her business model analysis to a real life business and her solutions are business model driven. Like hiring an accountant to run a great hamburger stand. Add to that the DEI prejudice and the company is toast. Major investors don’t know squat about food service or what people like to eat. The competitors will see the weakness in CB approach and kill CB by offering what CB is discarding.
Textbook autopsy on how to kill a company will ensue.
IMHO.
My wife once had the REAL Uncle Hershel as a patient when she worked as a licensed practical nurse in a nice nursing home called McKendree Village, in Hermitage, east of Nashville. She said Uncle Hershel was a very nice looking man, even in his later years. Apparently, Uncle Hershel actually loaned his nephew, Dan, the money to start the restaurant chain. One of the original breakfast meals printed on the menu was called “Uncle Hershel’s Special.”
It was the last and most visible of a whole string of changes going on for a while, according to several sources.
Like Robbie Starbuck: https://www.foxnews.com/politics/conservative-activist-slams-cracker-barrel-company-left-reeling-after-logo-redesign
They do not care what WE as customers think. They think their importance will carry them thru. It won’t.
“BlackRock and Vanguard are majority owners of Cracker Barrel stock,”
Ditto for Progressive Insurance, IIRC.
Scary how your framing of the questions and the AI responses line up with my own thinking on this. As I noted on another thread, CB is like a football team that can’t execute the basics of blocking and tackling. You don’t fix that with new uniforms and a new logo. Food quality, superior service, unique experiences - your AI responses sum up the situation perfectly.
Particularly people who aren’t from this country and who are here to take advantage, steal stuff, and dump their crap everywhere. As DJT said, “They aren’t sending us their best.” The desert here is a trash pit. When I was living in California, the illegals used to have their picnics by the beach, then dump their fast food garbage, chicken bones and all, onto the sand and drive away.
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