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Posted on 08/23/2025 9:11:28 AM PDT by Morgana
Steak ‘n Shake has taken aim at Cracker Barrel, accusing the Southern country-themed chain of erasing its heritage and identity with its controversial new logo.
The Indianapolis-based burger chain took to X on Thursday to slam Cracker Barrel for allegedly abandoning its roots, implying that CEO Julie Felss Masino is stripping away the identity of the restaurant and gift store chain in pursuit of short-term trends.
“Sometimes, people want to change things just to put their own personality on things,” Steak ‘n Shake posted on X on Thursday, along with an image of part of the old Cracker Barrel logo.
“At [Cracker Barrel], their goal is to just delete the personality altogether. Hence, the elimination of the ‘old-timer’ from the signage.”
Steak ‘n Shake continued, “Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away. At Steak ‘n Shake, we take pride in our history, our families, and American values. All are welcome. We will never market ourselves away from our past in a cheap effort to gain the approval of trend seekers.”
The fiery post followed just one day after Steak ‘n Shake called out Cracker Barrel on Wednesday for the logo change.
Replying to a post from Trump advisor Alex Bruesewitz in which he criticized the chain’s leadership for the new logo, Steak ‘n Shake accused Cracker Barrel’s board of directors of not respecting its “historical customers” or “brand.”
“At Steak ‘n Shake, we have gone back to basics,” Steak ‘n Shake posted to X on Wednesday.
(Excerpt) Read more at nypost.com ...
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And the barrel.
They deleted the barrel, too.
Cracker Barrel LITE
Not just the logo. The remodeling will turns a country style restaurant into an Arby's.
Get all the woke Karens to eat at Cracker Barrel because gov’t assistance is enough to buy you a meal and the old timers are dying off every day by the boat load.
Steak n’ Shake is generally decent - burgers are smashed and tasty, fries are shoestring. I can’t drink the shakes anymore but they were always good. Freddy’s is similar but S&S is better. I was always fond of their chili for some reason, though it’s nothing special.
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