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Posted on 08/22/2025 9:10:29 PM PDT by Morgana
Cracker Barrel's new logo has sparked a social media firestorm, with many comparing the restaurant chain's rebrand to Bud Light's infamous Dylan Mulvaney campaign.
Memes featuring Mulvaney alongside the 'new' Cracker Barrel logo have gone viral on X since the chain revealed its redesign Tuesday.
Some show the transgender influencer in mocked-up Cracker Barrel staff uniforms, while others recycle images from her 2023 Bud Light promotion — swapping beer cans for the barrels dropped from the logo.
That now-infamous campaign triggered a boycott of Bud LIght that cost parent company Anheuser-Busch more than $1 billion in sales.
Now critics warn Cracker Barrel could face the same fate. On Thursday alone, the company shed nearly $100 million in market value.
'Go Woke, Go Broke. The biggest blunder since the Bud Light/Dylan Mulvaney fiasco. They might as well declare bankruptcy right now and save some time,' an X user wrote.
The redesign — the chain’s first in 48 years — removes the iconic old man leaning on a barrel as well as the pinto bean shape behind the name, a nod to one of the original side dishes offered when Cracker Barrel opened in 1969.
Critics say the changes stripped away the brand’s character and charm. The rebrand comes as the company overhauls its 650 restaurants nationwide, swapping rustic southern-style interiors for a modern look.
That shift, too, has sparked backlash, with customers complaining the chain is 'just turning into any other restaurant.'
The chain’s name itself comes from barrels once used to deliver crackers to country stores, which later doubled as makeshift tables for community gatherings.
'This rebrand says nothing about history or tradition and everything about marketing consultants making quick money,' one Reddit user wrote.
(Excerpt) Read more at dailymail.co.uk ...
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I live in Lagrange, GA. The Cracker Barrel here, like many others, is right off a major interstate, ie 85.
The place is always packed. It’s one of the best places to buy Xmas or Halloween, Thankgiving, Easter decorations.
I’m going to mosey on over there today, just for fun and check it out.
If they went woke, then I can assure you this free fall is real.
“hey can’t reverse this. Cracker Barrel has already gone through with the dining room makeovers and the change in signage.
I don’t think CB can absorb this hit like Budweiser was able to. This is far worse than Mulvaney, because you have actual physical stores and assets affected.”
Bud light is no long “king of beers” and sales are still down. They did not go out of business but to lose that number one spot after 22 years was a major loss.
CB will have stores close after this yes, but have they changed all stores yet? If there are stores they have not changed yet there is hope.
They are doing a free side promo this weekend
Never understood why women pay all that money for puffed-up fake lips reminiscent of a giant sucker fish that makes them ugly, in addition with an IQ lower than Kamala’s.
They did the same thing to Sonny’s BBQ, after which I lost all interest in the place.
I am understand the CB board brought in the new CEO from Taco Bell. I can’t see that Taco Bell has set the restaurant world on fire with its performance so how does the board expect that from this DEI hire???
I assume she’s going to replace the old shotgun over the fireplace with a big double-ended dildo.
“They should make a deal to only serve Bud Lite.”
To Trannies.
Eating Out: A Habit, a Luxury, and a Comfort
In today’s economy, eating out has become both a habit and a luxury. For many families stretched thin by inflation, going to a familiar restaurant is more than just a meal—it’s a small escape, a comfort, and a chance to feel normal in the middle of financial stress. Places like Cracker Barrel have built loyalty not just on their menu, but on the feeling of stepping into a space that hasn’t changed much over the years—reliable, warm, and rooted in tradition.
When a well-loved restaurant makes major changes—such as altering its logo, redesigning interiors, or shifting its brand identity—it risks severing that emotional connection. Customers already debating whether they can afford to eat out may see these changes as a sign that the place they once loved is no longer for them. And in doing so, restaurants don’t just lose a customer for the day—they may break a long-standing habit altogether.
In difficult times, people cling to the familiar. Change, even well-intentioned, can be a reason for them to let go.
Remind me. How long has the new CEO been on the job?
Agreed. The new Girl Boss with giant glasses will be just fine, as the company dies.
Back in the day when my wife & I still traveled, we always looked for a Cracker Barrel. The nearest one was several miles away from home. I don’t travel much if any now,but not sure what brand(s) I would look for.
We have a local Taco Bell that seems to have a fairly steady if not lively business. We also have another restaurant that has hosted different businesses over the years, mostly oriental food, but is now a Japanese style place that seems to do OK. I ate there once, but won’t go back. If I want anything oriental style, we have another that is very good.
You can make a fortune selling badges like that good idea.
Good points, well stated.
“Places like Cracker Barrel have built loyalty not just on their menu, but on the feeling of stepping into a space that hasn’t changed much over the years—reliable, warm, and rooted in tradition.”
Exactly! Once loyalty is lost that business is done for.
Pinto Bean shape is offensive and you can’t have an old white guy!
The SS Cracker Barrel is crossing the bar before COB Friday.
They can serve Bud Lite 24/7 now.
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