Posted on 07/10/2025 6:15:20 AM PDT by Red Badger
Key Points
Candy maker Ferrero is buying cereal giant WK Kellogg for $3.1 billion.
WK Kellogg, which makes cereals such as Froot Loops and Frosted Flakes, spun off into a standalone company in 2023.
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Chocolate maker Ferrero has agreed to buy cereal giant WK Kellogg in a deal valued at $3.1 billion.
WK Kellogg, which makes U.S. childhood staples such as Froot Loops and Frosted Flakes, spun off into a standalone company in 2023. A separate publicly traded business, Kellanova , now houses snack brands such as Pringles and Cheez-It. M&M owner Mars agreed to buy Kellanova for $36 billion last year in a deal that has not yet closed.
WK Kellogg shares have fallen about 2% this year, and the company has a roughly $1.5 billion market cap.
A Ferrero acquisition of WK Kellogg adds to consolidation in packaged foods. Many American consumers have shunned sugary cereals in favor of breakfast options considered healthier, and other shoppers moved to private label brands after inflation spiked in recent years.
The move deepens Ferrero’s ambitions in the U.S. market. The third-largest U.S. candy company in May announced a new slate of products to appeal to American consumers, including peanut Nutella and Dr Pepper Tic Tacs.
Still not diversifying from the candy business. Much of the “breakfast cereal” produced is just breakfast candy, with some form of sugar being the primary ingredient.
And high-fructose corn syrup is the worst.
Does the lefty foundation go with it?
“Ferrero to buy cereal maker WK Kellogg for $3.1 billion; Kellogg shares jump 30%”
All RFK has to do is TELL THE TRUTH about ‘breakfast cereals’ and that $3.1B will disappear overnight.
...but will he?
yeah, the made-in-hell marriage of the Nutella company with the empty-calorie sugared cereal company ...
Haven’t eaten Kellogg’s since that guy made the video of his big black #$&@ peeing on the Frosted Flakes conveyor belt.
FTA: WK Kellogg, which makes U.S. childhood staples such as Froot Loops and Frosted Flakes.....
Staples? No, poison. That garbage needs to go.
Yes, it is!....................
This only the U.S. line of Kellogg cereal. Someone owns the international rights.
the clues were all there,
chocolate coated fruity loops with added sugar
(a far cry from the healthy-eating agenda of Kelloggs founders)
Anyone else think that maybe this is not a good idea?
My MIL owns nearly $500K of Kelloggs stock. Wife keeps wanting her mom to get rid of it (because of the company’s politics and the trash nature of the products they make) but her deceased dad earned and bought it during a 35-year career with Kelloggs so there’s some sentimental history. Maybe a 30% bump will get MIL to sell off some of it.
Corn flakes with Nutella - yum!
Yup.
The ingredients for this crap comes delivered in railroad tank cars.
That’s something to think about.
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