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Facing 80% revenue drop, Mozilla rebrands itself and doubles down on being “advocates,” “activists,” fighting “misinformation”
Mozilla blog and elsewhere ^ | 12/25/24 | ol' marty

Posted on 12/25/2024 9:34:47 AM PST by martin_fierro

“ugly-ass
Ugly-ass new logo

Mozilla earned approximately 80% of its income through “revenue-sharing” deals with Google, pushing Google’s search engine as Firefox’s default choice.

Now that Google faces antitrust investigations for this practice, Mozilla and Firefox may suffer a concomitant reduction in revenues.

So what does Mozilla do? They “rebrand” themselves as “advocates” and “activists,” fighting “misinformation.”

Among other marketing gobbledygook at this website, Mozilla’s rebranding director describes her client as “a trailblazing, activist organization in both its mission and its approach…. The new brand presence captures this uniqueness, reflecting Mozilla’s refreshed strategy to ‘reclaim the internet.’ The modern, digital-first identity system is all about building real brand equity that drives innovation, acquisition and stands out in a crowded market.”

This, after already laying off 30% of their staff last month and dropping their “advocacy division”!

In light of all the forgoing, some Mozilla genius also thought it’d be a great idea to go forward with kumbaya-onemind conferences in the Netherlands and Zambia.

For years I’ve relied on Firefox because of its operability across both Mac and Linux OSes— after switching out the default search engine, natch. But any browser that claims to fight “misinformation,” presumably by blocking those whose facts/opinions it disagrees with, is no longer a viable choice.


TOPICS: Computers/Internet; Miscellaneous
KEYWORDS: alternatebrowsers; brendaneich; browsers; dei; firefox; gowokegobroke; homosexualagenda; mojira; mozilla; vanity; windowspinglist; woke
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To: Tell It Right

Yup.

Mozilla will join the ranks of dinosaur media.


21 posted on 12/25/2024 10:06:02 AM PST by Westbrook (.ts are wizards at two things: Finding votes and losing evidence.)
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To: martin_fierro
I just started using the Brave browser last week. No complaints at all. In fact, I understand it's really Chrome, but configured for max privacy and ad-blocking.

Seems to be a bit snappier.

22 posted on 12/25/2024 10:06:36 AM PST by The Duke (Not without incident.)
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To: martin_fierro

Yes!

Brave is a GREAT alternative.


23 posted on 12/25/2024 10:07:16 AM PST by Westbrook (.ts are wizards at two things: Finding votes and losing evidence.)
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To: unlearner

The Logo is Mozilla bending over to Bill Gates ,LOL


24 posted on 12/25/2024 10:07:53 AM PST by butlerweave
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To: martin_fierro

Karma!

This is the company that drove their CEO Brendan Eich ( developer of the popular browser language JavaScript ) out because he contributed ( privately) to a California referendum initiative defining marriage as between one man and one woman. He didn’t even make a big deal of his contribution but someone discovered it and leaked it to the world.

Eich went on to develop the much better ( in my opinion ) internet browser — BRAVE.

Mozilla deserves everything their woke board gets.


25 posted on 12/25/2024 10:09:56 AM PST by SeekAndFind
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To: The Duke

I have used Brave now for a few years after FireFox outing as Woke. Brave is great. I’ve used their VPN - very good.

It’s not ‘really Chrome’ - Google separated out their ‘Chromium Engine’ a number of years back and it’s public domain - Brave and Microsoft’s Edge and Google Chrome are based on it. But yes, Brave does a great job of being NOT Google.
Btw, I haven’t tried their Talk, but another engineer said it’s way better than MS or Zoom - maybe a little bit less smooth as Google’s Meet.


26 posted on 12/25/2024 10:16:32 AM PST by time4good
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To: martin_fierro
Facing 80% revenue drop, Mozilla rebrands itself and doubles down on being “advocates,” “activists,” fighting “misinformation”

This is simple. If you are my political enemy, if you believe in things that I see as hateful and destructive of the family and of normal life, then I don't want to give you any money... ever.

I want you driven out of business and destroyed as an entity.

27 posted on 12/25/2024 10:17:28 AM PST by DiogenesLamp ("of parents owing allegiance to no other sovereignty.")
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To: martin_fierro; dayglored; ShadowAce; .45 Long Colt; Apple Pan Dowdy; BDParrish; Big Red Badger; ...
So not having learned, Mozilla to follow Google/Chrome [stop it!], to which it lost the browser war - due to promotion, not superiority. I like Firefox much better than any Chromium-based browser, because of the greater degree of customization of Firefox (which is partly "warranted" due to FF trying to copy Chrome), , which esp. includes multiple tab rows.

However, the best Chromium-based browser IMO is Vivaldi, and you can enable multiple tab rows on that, as you can for Firefox via various instructions, none of which are official options.

I found that The Patcher works well (though FF updates sometimes broke it, thus needing an update) for MTRs'.

However, Floorp (written by Japanese students) enables this as a feature (preferences>design). See review here.

And with Floorp, I found you can run multiple installations of it (which you can with portable Firefox with a little editing, as I do, each generally for its own purpose). Thank God for such options.


Sorry for size)

Floorp Browser: Is It The Most Advanced Cross-Platform Firefox Derivative? Let's take a look at another interesting Firefox fork, Floorp.

By the grace of God, I have 128GB RAM on a MSI b450 Pro mobo (+ RYzen 3200G) which easily runs two Bible programs, 2 word pros and multiple docs, 8 portable installs of FF, 2 of Vivladi, 2 of Floorp, browsers each for its own general purpose) all with multiple tab rows. Thanks be to God. May all be used only for what is good in His sight.


28 posted on 12/25/2024 10:17:50 AM PST by daniel1212 (Turn 2 the Lord Jesus who saves damned+destitute sinners on His acct, believe, b baptized+follow HIM)
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To: Tell It Right

Ahh Netscape the good old days. The founder is actually one of the good guys but he is long gone. Marc Andresson if memory serves


29 posted on 12/25/2024 10:18:16 AM PST by gibsonguy
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To: packagingguy
Brave has decent AI.

Brave searches absolutely suck. I constantly have to go over to Bing because Brave censors so much content i'm looking for. I can't find it at all on Brave, no matter how deep I go into the search results.

Go over to Bing, and I usually find it pretty quick.

It happens so often, I cannot believe it is accidental or the consequence of a poor data base. I fell they are deliberately hiding stuff they don't want people to see.

30 posted on 12/25/2024 10:20:10 AM PST by DiogenesLamp ("of parents owing allegiance to no other sovereignty.")
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To: martin_fierro

I phased out Firefox when they went from scheduled updates to continuous updates. I don’t want to have to wait for the browser to update every time I want to open it.


31 posted on 12/25/2024 10:22:04 AM PST by PAR35
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To: packagingguy
Brave has decent AI.

I rarely use browsers that do not enable multiple tab rows.I used Brave once but did not see what I wanted, but I go to https://poe.com/ and https://www.perplexity.ai/. Much better than any SE for many answers. thank God for choices!

32 posted on 12/25/2024 10:22:15 AM PST by daniel1212 (Turn 2 the Lord Jesus who saves damned+destitute sinners on His acct, believe, b baptized+follow HIM)
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To: DiogenesLamp

Ditto on Brave+Bing.

I’ve been using that combo for 10+ years.

The only complaint I have is X-videos on Brave are limited to 270p due to lack of H265 extension.

Edge allows H265 extension to be installed so the X-videos are much higher quality.


33 posted on 12/25/2024 10:26:22 AM PST by newfreep ("There is no race problem...just a problem race")
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To: Gene Eric
Yes, Brendan Eich (/ˈaɪk/ EYEK; born July 4, 1961)[1] is an American computer programmer and technology executive. He created the JavaScript programming language and co-founded the Mozilla project, the Mozilla Foundation, and the Mozilla Corporation. He served as the Mozilla Corporation's chief technical officer before he was appointed chief executive officer, but resigned shortly after his appointment due to pressure over his opposition to same-sex marriage.[2] He subsequently became the cofounder and CEO of Brave Software. - WP

his ouster is one of the examples cited in: https://peacebyjesuscom.blogspot.com/2022/05/quoracom-censored-why-are-so-many.html

34 posted on 12/25/2024 10:26:26 AM PST by daniel1212 (Turn 2 the Lord Jesus who saves damned+destitute sinners on His acct, believe, b baptized+follow HIM)
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To: servo1969

Bingo on that.

Mostly use Brave browser now.


35 posted on 12/25/2024 10:26:58 AM PST by FreedomPoster (Islam delenda est)
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To: martin_fierro

Watched part of the vid.

OMG.

Cheers to their looming demise.


36 posted on 12/25/2024 10:46:55 AM PST by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
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To: martin_fierro

Yeah, that will solve their problems. /sarcasm


37 posted on 12/25/2024 10:48:55 AM PST by Robert DeLong
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To: martin_fierro

Yet the Tor privacy browser is based on Firefox.


38 posted on 12/25/2024 10:51:01 AM PST by Angelino97
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To: martin_fierro

I use Brave very often, but not for everything.


39 posted on 12/25/2024 10:54:01 AM PST by MayflowerMadam (It's hard not to celebrate the fall of bad people. - Bongino)
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To: Tell It Right

Hmmm, maybe that’s how they sucked us in.


40 posted on 12/25/2024 10:54:55 AM PST by FrdmLvr
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