Posted on 11/01/2024 3:41:54 PM PDT by Libloather
These beverages are being booted.
Starbucks’ olive oil-infused drinks are being nixed just a year after being added to the menu as the company’s new CEO looks to streamline service.
Oleato products will be permanently removed from the core menu starting Nov. 7, when the Starbucks’ holiday drinks launch, according to a memo obtained by Bloomberg News.
The memo said that Starbucks is “saying goodbye to Starbucks Oleato beverages and toffee nut syrup.”
New CEO Brian Niccol, who took over the chain Sept. 9, noted that one of his priorities to accelerate growth at the company is to simplify the “overly complex” menu so baristas can speed up service.
However, according to Bloomberg, the company said that the decision to nix the Oleato drinks was made before Niccol took over, though it aligns with the plan to scale back the menu.
Oleato (Italian for “oiled”) drinks debuted in Italy in February 2023 before making their way to select California locations in March 2023, eventually becoming available nationwide on Jan. 30, 2024.
The beverages, infused with Partanna extra virgin olive oil, were the brainchild of Starbucks’ former CEO, Howard Schultz, who believed the drink was a “transformational way to enjoy our daily coffee.”
Oleato’s origin story began with Schultz’s visit to Sicily when he was introduced to the Mediterranean custom of having a daily spoonful of olive oil, according to the Starbucks website.
While enjoying his morning coffee, he had the inspiration to combine the two items.
Some consumers reported experiencing unfortunate stomach issues from the coffee-oil combo.
(Excerpt) Read more at nypost.com ...
Jackie was right!
“Absolutely terrible coffee served up with stale pastries at ridiculous prices. Their wild popularity is yet another of the many things about our society that I simply can’t understand.”
i’m guessing that their wild popularity is due to the fact that you can walk into any Starbucks in the world and be guaranteed to be served EXACTLY the same terrible coffee served up with stale pastries at ridiculous prices
I went to the very first Starbuck’s shop in Seattle when it first opened. That was decades ago, and I’ve never bought Starbucks since. Horrible coffee IMHO.
“To me, the light and medium roasts lack flavor. I just love dark roast coffee.”
I hear ye, I drink mine black.
Grocery store coffee smells like wet cardboard or the fermenting chip piles over by the paper mill, sometimes when brewing it smells like tuna or slightly used kittylitter.
Premium Dark roasts smell like coffee brewing.
Currently my recipe is:
1 Tbsp dark roast (slightly rounded)
2 Tbsp Bustelo
12 oz H²O
I wish I liked Kirkland dark Columbian, it’s such a deal but I have to dress it up to drink it.
What is Bustelo?
“Currently my recipe is:
1 Tbsp dark roast (slightly rounded)
2 Tbsp Bustelo
12 oz H²O”
What is your method for brewing? (Thank you.)
No Sicilians take a spoonful of olive oil daily. The ceo of Starbucks thought to put it in coffee.
Sicilians aren’t that stupid.
As long as we are using corporate buzzwords, is it SUSTAINABLE?
........
And CARBON NEUTRAL!
Ahhh, thank you for the clarification. I’ve only drunk a few cups of coffee in my lifetime and cannot imagine why anyone would want oil added to it.
"Signature Drinks": Far too Sweet.
No Thanks.
And who could forget these?
Bustelo is a brand coffee that’s ground into a powder and is using expresso machines. But I don’t use an espresso machine I just like the flavor.
I just use a drip coffee maker, my espresso machine died on me about seven or eight years ago and it works fine in the drip.
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