Posted on 07/18/2024 11:28:23 AM PDT by Morgana
Bud Light's popularity continues to decline more than a year after a boycott disrupted the US beer industry.
A backlash that began last April - after the beer giant used a transgender influencer in an advert - has snowballed, new sales figures show.
Back then, Bud Light was the undisputed top-selling beer in American stores by a margin. It had held the place for decades.
It fell below Modelo Especial last summer - and now it has slipped to No3 behind Michelob Ultra. Coors Light could overtake Bud Light by the end of the year if the fall in sales - shown in the graph below - continues.
Even a surprise endorsement from Donald Trump in February - and ads featuring NFL legend Peyton Manning and rapper Post Malone - have not slowed the sales decline.
Bud Light’s market share has slipped so far that, in the four weeks ending July 6, its sales made up just 6.5 percent of beer sold in stores in dollar terms.
That is a sharp fall on more than ten percent before the boycott.
Meanwhile, Modelo accounted for 9.7 percent of sales and Michelob 7.3 percent over the four weeks , according to NielsenIQ data analyzed by consulting firm Bump Williams.
The four-week stretch between Memorial Day and July Fourth weekend is essential for brewers' sale.
Modelo, a Mexican import sold by Constellation Brands, has outpaced Bud Light in dollar sales since last year. It has now also surpassed Bud Light in sales volume.
(Excerpt) Read more at dailymail.co.uk ...
yuengling
Here in Phoenix Budweiser and Bud Light 12 packs are on sale for $9.99. That is a steep discount. I hope the go out of business.
Bud light sucks. Cheap donkey urine. Made with rice in a couple days.
A-B shouldn’t care if MIC Ultra takes market share from Bud Light - same company.
A good regular beer. Great bang for the buck.
True but it will never be on top like Bud was.
yuengling Amen
They don’t care. And Lionel Messi is Ultra’s new ambassador. All the “newcomers” we have here now know who he is.
You know, maybe allowing all the big beer companies to merge was not a good idea.
Yuengling is great and so is Eight!
Bud Light, the preferred beverage of the Biden Campaign?
Sad how Bud, with some of the best commercials evah, allowed a little turd with mental problems to sleaze himself (yup, media, that’s HIMSELF) into the limelight and ruin a good company. (Nope, their beer might have been the best, but hey, they supported the Clydesdales.)
Burt and Jerry made Coors runs...so it can’t be that bad.
Micehlob is Anheuser Busch so not sure this is actually a loss for them.
Oops, their bear was NOT the best...bit it was passable.
Bud Light was going to have problems maintaining their sales because their main customer based was aging. The young adults have little interest in light beers, yet that’s who they decided to pander to. All that did was accelerate their downward spiral in sales.
What a story and lesson this catastrophe should be for corporations.
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