Posted on 06/06/2024 11:47:29 AM PDT by nickcarraway
Here's what soda Americans are sipping on (second) most.
Move over Pepsi, there's a new second-favorite soda in town.
New data by Beverage Digest, which looked at sales-volume data, shows that Dr. Pepper has officially overtaken Pepsi, which held the second-place spot since 1985, as the number two soda brand in America.
According to the data, shared with the Wall Street Journal, Coke still leads by a very healthy margin, taking home 19.2% of the soda market in the U.S. by sales volume. Next came both Dr. Pepper and Pepsi, with 8.3%, but Dr. Pepper took it by a nose. According to the data, another Coca-Cola brand comes next, with Sprite earning 8.1% and then Diet Coke at 7.8%.
Dr Pepper-Glazed Ham with Prunes
“Dr Pepper has been gaining, [Pepsi] has been declining, and they’re meeting in the middle,” Duane Stanford, editor of Beverage Digest, told CNN about the new data.
“Don’t knock it till you try it. If you like pickles and you like Dr. Pepper, and you’re probably like, ‘Ew, gross. I would never ever drink that. But there’s a lot of people who do drink it,’ Mississippi Memaw shared in her TikTok.
Over the last few years, the brand has also made it its mission to experiment with new flavors, including 2022's limited-edition Dr Pepper Bourbon Flavored Fansville Reserve, and 2023's Dr Pepper Strawberries & Cream, which the company added to its permanent lineup.
A New Wave of Drinks Are Taking on Big Soda — and Winning
"Our expert team of flavor scientists are constantly innovating to bring to life new varieties that will surprise and delight treat seekers and our existing dedicated fans," John Alvarado, senior vice president of Dr Pepper brand marketing, said in a statement at the time of its release. "Dr Pepper Strawberries & Cream is an exciting evolution for our brand's flavor portfolio as it joins our permanent lineup alongside popular varieties such as Dr Pepper & Cream Soda and Dr Pepper Zero Sugar."
Timothy Cofer, the CEO of Dr Pepper's parent company Keurig Dr Pepper, called the new flavor a “standout success" during an analyst call in April, according to CNN. No word on how it tastes with pickles, but we'll let you give that one a whirl and let us know later.
Nothing like a glass of diabetes in a glass over ice.
It was “Dr. Pepper” prescribed at 10, 2, and 4. Back in the day a bottle was only 8 fluid ounces, IRC.
In the winter, heated with a slice of lemon.
I’ll see my old self out.
We called Dr Pepper “regurgitated prune juice” as a kid. Tastes like it sounds.
Pepsi must really suck if this is the case.
I like it. Sixty years ago when my parents visited my grandmother at the hospital and I was too young to go up to her room, I was given a bottle of Dr. Pepper, a package of Planters Peanuts, and some comic books to occupy myself. I am always reminded of that when I have a Dr. Pepper. It was better then when it had real sugar, though.
10
2
And 4
5.56mm
Not to be confused with 25 or 6 to 4.
With fried chicken!
Dr Pepper Cream Soda...
When I was growing up in Appomattox, VA, used to watch Top of The Morning while I was getting ready for the school bus. It was a Kroger sponsored, country music themed morning show out of Roanoke, VA. It featured Don Reno and Red Smiley and the Tennessee Cutups along with other country and bluegrass bands.
One of the things they pushed was Hot Dr Pepper as a coffee substitute along with Martha White all purpose flower for the best biscuits, cakes, and pies.
I’m boycotting Pepsi and Coke. That leaves RC Cola, DP and store brands.
But I really don’t drink carbonated, flavored sugar water very often.
Thats because they changed the taste of diet pepsi, I cannot stand it now
I’m a 7-Up guy myself, on the rare occasion I want a soda.
I love Dr Pepper!
Zero Sugar Dr. Pepper is pretty good.
😂
If you can get hold of a Dr. Pepper made with cane sugar, go for it. I never was much of a soda drinker and now am banned from them all together but I do mis a Dr. Pepper when I have a cheeseburger.
I also used it in chocolate cake recipes.
During College Football season, Dr Pepper’s “Fansville” commercials are the best. As for the drink, way too sweet!
If a place serves only Diet Pepsi, but you can get limes, order both and squeeze a lime wedge into the soda and stir it in. Makes it taste like Diet Coke. I learned this hack from a bartender. God love you…
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