Posted on 12/02/2023 10:34:17 AM PST by Morgana
Bud Light has teamed up with NFL legends Peyton Manning and Emmitt Smith in a bid to boost sales following its PR disaster with trans influencer Dylan Mulvaney which saw customers boycott the brand.
The Pro Football Hall of Famers star in a new commercial released ahead of the Super Bowl which kicks off in two months time at Las Vegas' Allegiant Stadium.
The brand remained the official NFL sponsor despite sales plummeting 30 percent amid controversy over its decision to partner with Mulvaney for a campaign.
The influencer, 26, partnered with the beer brand in April for their March Madness NCAA campaign and was sent a personalized can as part of the promotion.
But the backlash caused Bud Light's parent company, Anheuser-Busch, to lose $400million in sales as transphobic fans shunned the brand and others who felt the it did not do enough to defend Mulvaney also boycotted.
heir total US revenue dropped 10.5 percent compared to the year before, forcing its chief US marketing officer to stand down after the beer was knocked off its top spot as the country's bestseller.
Bud Light's new advert sees Manning order a round of beers for the bar before firing them out to patrons, with help from Smith.
In typical quarterback style, Manning drops back and starts passing cans of Bud Light before Smith joins the crowd to call the touchdown.
The campaign also kicks off the chance for fans to win Playoff and Super Bowl tickets by scanning QR codes on their cans.
(Excerpt) Read more at dailymail.co.uk ...
A Mulvaney halftime wardrobe malfunction? Oh, no...
#34
Peyton Manning and Emmitt Smith are complete hypocrites; they'll pimp tranny beer in an attempt to save a dying brand but neither Peyton Manning nor Emmitt Smith would date the tranny who helped trash the beer.
"We support trannies!"
"So, how did your last date go?"
"What, um, no, I didn't, wait what I wo- I need to go."
There was no controversy at all. Everyone is in 100 percent agreement that the decision was incredibly stupid.
(Shame on you Peyton)
If they want a face for their cans put Trumps mug shot on there.
Manning is the host of College Bowl
Yeah, who knew they were in a gay relationship?
Commie class warfare my ass.
I simply wondered when a guy with several hundred million net worth would stop shooting piss water commercials for a few grand.
I don't give a rip how much money Peyton Manning has or long long he will pimp out to the slimes at mulvaney-weiser, it was a simple question and now you've accused me of being a commie propagandist.
They should just do a commercial with their Board of Directors weeping and the Chairman simply saying, “I apologize” over and over and over.
That's where you are. It won't get better.
Also one liked Peyton Manning, as an athlete, until he started showing up in way too many commercials, WAY over-saturating his "market".
Now this.
There's one other guy that one would otherwise respect as an athlete, who is frankly in just way too many commercials, but one isn't going to mention his name because at least he isn't caught up in this deal.
One wishes they would all just shut up and play football. Or, for the ones who are past their playing time, go be in a movie or something, but there's nothing wrong with just living happily ever after.
Exactly, people tend to drive cars that reflect who they are, same for wearing clothes, same for drinking a beer. Cars are all the same as far as the basics of transportation, clothes, pretty much the same as it just comes to how you want to be seen and what suits you, beer, especially light beer, very similar. So why pick a light beer that says you are a wimpy metrosexual woke sissy?
Because it’s a commie question. There’s a big difference between “how much is enough” and “does he really need to take this gig”. You asked the former, that’s a commie question.
With that logic, now that Peyton Manning and Emmett Smith are out of the closet, they can offer squeezers in the men's room at their nearby bus terminal - twenty bucks is twenty bucks.
A form of whoring to the liberals
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