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Bud Light teams up with NFL legends Peyton Manning and Emmitt Smith in desperate bid to boost sales after Dylan Mulvaney marketing disaster sparked widespread boycott
Daily Mail UK ^ | December 2, 2023 | Bethan Sexton

Posted on 12/02/2023 10:34:17 AM PST by Morgana

Bud Light has teamed up with NFL legends Peyton Manning and Emmitt Smith in a bid to boost sales following its PR disaster with trans influencer Dylan Mulvaney which saw customers boycott the brand.

The Pro Football Hall of Famers star in a new commercial released ahead of the Super Bowl which kicks off in two months time at Las Vegas' Allegiant Stadium.

The brand remained the official NFL sponsor despite sales plummeting 30 percent amid controversy over its decision to partner with Mulvaney for a campaign.

The influencer, 26, partnered with the beer brand in April for their March Madness NCAA campaign and was sent a personalized can as part of the promotion.

But the backlash caused Bud Light's parent company, Anheuser-Busch, to lose $400million in sales as transphobic fans shunned the brand and others who felt the it did not do enough to defend Mulvaney also boycotted.

heir total US revenue dropped 10.5 percent compared to the year before, forcing its chief US marketing officer to stand down after the beer was knocked off its top spot as the country's bestseller.

Bud Light's new advert sees Manning order a round of beers for the bar before firing them out to patrons, with help from Smith.

In typical quarterback style, Manning drops back and starts passing cans of Bud Light before Smith joins the crowd to call the touchdown.

The campaign also kicks off the chance for fans to win Playoff and Super Bowl tickets by scanning QR codes on their cans.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy
KEYWORDS: beer; budlight; faggotswatchnfl; nationalfaggotleague; queerbeer
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To: Morgana

A Mulvaney halftime wardrobe malfunction? Oh, no...


81 posted on 12/02/2023 3:57:04 PM PST by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
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To: redangus

#34


82 posted on 12/02/2023 3:59:17 PM PST by waterhill (I Believe all you need for home defense is an 870 and a Catahoula)
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To: Morgana
So... Transheuser Busch / Inbev hires two former NFL players who aren't risking their NFL earnings because they're long retired.

Peyton Manning and Emmitt Smith are complete hypocrites; they'll pimp tranny beer in an attempt to save a dying brand but neither Peyton Manning nor Emmitt Smith would date the tranny who helped trash the beer.

"We support trannies!"

"So, how did your last date go?"

"What, um, no, I didn't, wait what I wo- I need to go."

83 posted on 12/02/2023 4:37:29 PM PST by T.B. Yoits
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To: Morgana
"sales plummeting 30 percent amid controversy over its decision to partner with Mulvaney"

There was no controversy at all. Everyone is in 100 percent agreement that the decision was incredibly stupid.

84 posted on 12/02/2023 4:38:41 PM PST by norwaypinesavage (The power of the press is not in what it includes, rather, it's in that which is omitted.)
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To: Morgana

(Shame on you Peyton)


85 posted on 12/02/2023 4:44:03 PM PST by ThePatriotsFlag (Accepting a false premise initiates conversational defeat.)
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To: Morgana

If they want a face for their cans put Trumps mug shot on there.


86 posted on 12/02/2023 6:06:04 PM PST by Keyhopper (Indians had bad immigration laws)
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To: discostu

Manning is the host of College Bowl


87 posted on 12/02/2023 7:29:56 PM PST by coalminersson (since )
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To: simpson96
Instead of helping Bud, it’ll reflect poorly on Manning and Smith.

Yeah, who knew they were in a gay relationship?

88 posted on 12/03/2023 6:23:24 AM PST by T.B. Yoits
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To: discostu
That whole “how much is enough” thing is pure commie class warfare nonsense.

Commie class warfare my ass.

I simply wondered when a guy with several hundred million net worth would stop shooting piss water commercials for a few grand.

I don't give a rip how much money Peyton Manning has or long long he will pimp out to the slimes at mulvaney-weiser, it was a simple question and now you've accused me of being a commie propagandist.

89 posted on 12/04/2023 5:54:52 AM PST by USS Alaska (NUKE ALL MOOSELIMB TERRORISTS, NOW.)
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To: Morgana

They should just do a commercial with their Board of Directors weeping and the Chairman simply saying, “I apologize” over and over and over.


90 posted on 12/04/2023 5:57:39 AM PST by Vermont Lt (Don’t vote for anyone over 70 years old. Get rid of the geriatric politicians.)
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To: Morgana
It's not a simple boycott and never really was. You intentionally rebranded your product as THE beer for gender-confused men who wish to parade about as giggling 12-year-old girls.

That's where you are. It won't get better.

91 posted on 12/04/2023 6:00:11 AM PST by dead (https://www.youtube.com/watch?v=D_vFiUUcBkc)
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To: Morgana
One liked Emmitt Smith, until he allowed himself to be used as a prop by someone who one isn't even going to name, one is so sick of him and his transsexual spouse.

Also one liked Peyton Manning, as an athlete, until he started showing up in way too many commercials, WAY over-saturating his "market".

Now this.

There's one other guy that one would otherwise respect as an athlete, who is frankly in just way too many commercials, but one isn't going to mention his name because at least he isn't caught up in this deal.

One wishes they would all just shut up and play football. Or, for the ones who are past their playing time, go be in a movie or something, but there's nothing wrong with just living happily ever after.

92 posted on 12/04/2023 6:06:05 AM PST by OKSooner ("You won't like what comes after America." - Leonard Cohen.)
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To: dead
It's not a simple boycott and never really was. You intentionally rebranded your product as THE beer for gender-confused men who wish to parade about as giggling 12-year-old girls. That's where you are. It won't get better.

Exactly, people tend to drive cars that reflect who they are, same for wearing clothes, same for drinking a beer. Cars are all the same as far as the basics of transportation, clothes, pretty much the same as it just comes to how you want to be seen and what suits you, beer, especially light beer, very similar. So why pick a light beer that says you are a wimpy metrosexual woke sissy?

93 posted on 12/04/2023 6:09:08 AM PST by 1Old Pro
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To: USS Alaska

Because it’s a commie question. There’s a big difference between “how much is enough” and “does he really need to take this gig”. You asked the former, that’s a commie question.


94 posted on 12/04/2023 6:31:08 AM PST by discostu (like a dog being shown a card trick)
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To: AlbertWang
Peyton didn’t get rich by turning down work. Twenty bucks is twenty bucks.

With that logic, now that Peyton Manning and Emmett Smith are out of the closet, they can offer squeezers in the men's room at their nearby bus terminal - twenty bucks is twenty bucks.

95 posted on 12/04/2023 9:56:41 AM PST by T.B. Yoits
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To: Morgana

A form of whoring to the liberals


96 posted on 12/08/2023 8:04:39 PM PST by inchworm (al )
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