Posted on 08/24/2023 5:32:31 AM PDT by Red Badger
The California marketing firm behind Bud Light’s disastrous tie-up with Dylan Mulvaney fired more than a dozen employees – days after top brass boasted about a lavish junket to an award ceremony on the French Riviera, The Post has learned.
San Mateo-based Captiv8 — which The Post exclusively identified as the ad agency behind Anheuser-Busch’s short-lived partnership with the trans influencer — flew executives and guests on a private jet to the annual Cannes-Lions festival in June.
Captiv8 booked the private charter on a boutique French airline called La Compagnie which features 76 lay-flat seats and a “bespoke plane experience,” according to a press release about the trip.
Upon returning from the marketing industry’s Oscars-like event, CEO Krishna Subramanian offered a recap of their trip during a company-wide Zoom meeting on July 3, multiple sources told The Post.
The presentation allegedly included photos of the giddy travelers aboard the luxury jet, as well as the yachts, pool parties and villas they visited in the south of France.
Two days later, however, the “tone-deaf” Subramanian handed out pink slips to 13 workers, about 5% of Captiv8’s more than 200 employees, a Captiv8 employee told The Post.
“They said they were investing in the future of the company and building relationships,” one current worker who survived the purge told The Post, adding, “Maybe they could have saved jobs instead of blowing all of this money” in Cannes.
After the layoffs, Subramanian told remaining staffers on another company-wide Zoom call that the ad agency was “examining budgets” and “evaluating finances,” according to sources.
(Excerpt) Read more at nypost.com ...
In 2000 we were on a 2 week Sales Award trip to Monaco, stayed at the Hermitage and what sights we saw. We toured the region and women of all sizes, shapes and ages were topless {probably less than 10%} but it seemed like more.
That was our last company sales award trip, because 2 weeks later, we were bought by IBM and the grand sales award trips were history, but Monte Carlo, Australia, Bali, Rome, Hawaii, Cancun {before it became a drug invested hell hole} and all of the Caribbean Islands were some of the spectacular places that went for awards.
Today the sales awards trips are overnight stays at the Holiday Inn with a continental breakfast and a round of mini-putt-putt golf. MEH!
Like you, I'm retired but some of the memories are lasting treasures.
The timing was terrible,” said one fired employee who did not want to be identified out of fear of losing their severance package.
“You wouldn’t expect to be laid off after such an extravagant trip.”
“If you get more business in Cannes then you don’t downsize and cut your manpower,” added the devastated worker, who has young children.
That’s just too precious. Others are correct that this trip had to have been approved by management as a reward for the team doing such a bang up job this year (/s), but this poor Bay Area lib’s lamb’s lament is just too delicious
The story clearly says, the trip was for executives and guests. Apparently they were rewarding themselves for poor management.
CEO Krishna Subramanian of the Advertising Firm Captiv8 (or Decim8 or whatever they’re called) should be rewarded for the the outstanding job with InBev / Bud Light. Bud Light, the client, wanted their beer to have a “less fratty” image and got exactly what they asked for.
The thing I really enjoyed in Monaco were the car dealerships neat the the Grand Casino. Bently, Maseratti, Lamborghini, Rolls Royce, Aston Martin, Ferrari......
Best to do that in the deepest dark heart of winter.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.