Posted on 07/17/2023 8:12:06 AM PDT by Red Badger
Bud Light sales suffered a major decline over the July 4th holiday weekend as the boycott against the brand continues, industry data shows.
Bud Light sales plunged by 23.6% in the one week period ending July 8th compared to 2022 levels, according to Nielsen IQ dollar sales data provided to the Daily Caller by Bump Williams Consulting. In the four week period ending July 8th, Bud Light sales dropped by 27.1% as the consumer boycott against Bud Light continues.
Budweiser, another Anheuser-Busch brand, saw a 6.6% drop in sales in the week ending July 8th and a 10.7% drop in the four week period ending July 8th, the sales data shows. Rival beer brands Coors Light and Miller Lite had a 30.2% and 25.3% sales increase in the week ending July 8th. Modelo Especial had a 20.7% uptick in sales for the same time period.
The boycott against Bud Light began in early April after transgender influencer Dylan Mulvaney posted advertisements on social media to promote the brand. Mulvaney, a biological male who identifies as a transgender female, was sent customized beer cans by Bud Light to celebrate one year of being transgender.
Conservatives accused Bud Light of promoting transgender ideology by partnering with Mulvaney, who previously interviewed President Joe Biden about his support for transgender procedures for minors.
The Bud Light boycott was intensified by unearthed comments from Bud Light marketing executive Alissa Heinerscheid where she trashed the brand’s “fratty” and “out of touch” image. Heinerscheid and another marketing executive were later fired for the Mulvaney partnership, the Daily Caller first reported.
Anheuser-Busch is trying to win customers back with a summer marketing campaign featuring NFL stars, concerts, giveaways and the “Bud Knight” mascot. The company’s U.S. CEO Brendan Whitworth refused to say in a late June interview whether it was a mistake for Bud Light to partner with Mulvaney.
The transgender influencer accused Anheuser-Busch of abandonment after the Bud Light boycott began. Anheuser-Busch responded to Mulvaney by restating its commitment to the LGBT community.
Gay Ad Agencies charge American companies big money to create their ads - then the ad agencies piggy-back pervert messages and hate traditional Americans messages' on those ads. That needs to stop.
I don’t “boycott.” When a business I previously patronized decides to give money, which it got from its customers, to leftist causes, my attitude is “it’s clear they no longer need my money anymore — in fact, they probably don’t even want it anymore, so time to move on.”
If they can ‘give it away’ then they obviously don’t need it................
“They don’t pay any attention to news or American cultural stuff”
I have “taught” one Latina friend to pay attention. I told her it is our obligation, as Christians, to be aware of evil in our society and do what we can to not support it. She understands now.
Whoa whoa whoa, when did this happen?
Let me break out the candy! LULULULULULULULULULULULULULUUUU!!!
Coors Light is like making love in a canoe….it’s f’ing near water
Yeah, that caught my eye as well....................
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